Tustin was exposed to eating raw chicken, expert: store management capabilities can't catch up with expansion! The franchise fee exceeded 450,000, with a net increase of more than 3,000 stores in 3 years
Edited: Huang Sheng
Red Star Capital Bureau reported on October 29 that yesterday afternoon, a netizen in Jiangxi Province said on social platforms that he ate raw chicken from Tustin.
On the afternoon of October 28, Ms. Wang (pseudonym) of Jiangxi posted a picture and text on social media, saying: "Tustin has endured you for a long time, and after a year, I have experienced the disgusting feeling of eating raw chicken again." ”
The screenshot is from the picture and text posted by Ms. Wang
According to the complaint information released by Ms. Wang, she ordered a Tustin Chinese burger takeaway on the 26th, and when she ate it, she found that the chicken rice and chicken thigh meat were undercooked.
Screenshot from BlackCat Consumer Service Platform
Ms. Wang also released her chat history with a merchant named "Tustin (Science and Technology Normal Store)", and the other party first said, "Is it okay to add your WeChat refund", and then said, "I'm really sorry, it's a mistake on our side, can I give you a refund and send a new one."
At this time, the content published by it is no longer available. According to the netizen's complaint information, at first the store offered to compensate 400 yuan, but after the netizen negotiated, the store agreed to compensate 1,000 yuan and asked to delete the post.
In response, the Tustin store involved responded: It is currently being followed up.
"Tustin is expanding too fast, and the supply chain capacity and store management capacity are not yet mature." Zhu Danpeng, vice president of the Guangdong Provincial Food Safety and Security Promotion Association and food industry analyst, told the Red Star Capital Bureau.
The franchise fee exceeded 450,000, and Tustin added more than 3,000 stores in three years
According to the data of Tustin's official website, as of October 2023, Tustin has more than 4,000 contracted stores nationwide, which are fast food in China. According to public data, in 2020, its store scale will be more than 500, that is, a net increase of more than 3,000 stores in three years. According to the data of Narrow Door Restaurant, the number of Tustin stores will reach 2,431 in 2022, and 2,775 stores have been opened so far in 2023.
Tustin expands with a franchise model. According to the information on the official website, a 65-square-meter store has a franchise fee of more than 450,000 yuan, plus the transfer fee, rent, water and electricity, manpower, etc. of the store, and the start-up capital is expected to start at 600,000 yuan. According to its investment personnel, the store staff recommends 7-8 people, recruited by the franchisee independently, and the employees have a period of 1-2 months of training before opening the store.
Regarding the food safety problems, food industry analyst Zhu Danpeng told the Red Star Capital Bureau: "Tustin is expanding too fast, and the supply chain capacity and store management ability are not mature. Eating raw chicken may be a problem in the production process of the store, which also reflects the lack of training in the store and the lack of a complete set of supervision mechanisms before, during, and after the event. ”
Previously, Tustin also had food safety issues
According to the Qilu Evening News, on July 20, Mr. Yang, a consumer in Qingdao, ordered a set meal in Tustin through a takeaway platform, and after taking a bite, he found that the meat of the chicken thighs was undercooked. "I took a bite of the smoked chicken thigh and felt that the taste was wrong, and when I opened it, I found that the meat inside the chicken leg was raw, and it was not completely heated." Mr. Yang immediately felt nauseous and vomited.
Image source: Qilu Evening News
Mr. Yang approached the merchant and asked for compensation of 1,000 yuan according to relevant laws and regulations, but he did not succeed, and later the takeaway platform refunded the order and paid 50 yuan.
In this regard, the owner of the Tustin store responded, "The smoked chicken thighs are operated in accordance with the company's process standards, they are cooked, but there is a little redness in the middle, which is a normal phenomenon." "The boss also said that the store has food safety insurance, and the platform has refunded the consumer, and it has been processed." The customer asked for compensation of 1,000 yuan, but we couldn't do it. ”
On the evening of July 20, Mr. Yang also called 12345 to report the incident, and on the 24th, the staff of the market supervision department contacted him, saying that after the law enforcement officers went to the store to inspect, they did not find any problems. "Judging from the situation at the scene, no food that does not meet the food safety has been found," the law enforcement officer said. Mr. Yang, on the other hand, could only provide photos, but could not provide more evidence, and the evidence was insufficient, so he could not determine that the merchant had violated the law and punished the merchant based on the photos. Regarding Mr. Yang's request for compensation of 1,000 yuan in accordance with the Food Safety Law, the market supervision department can only mediate in the middle.
Daily Economic News, Red Star News, Red Star Capital Bureau, Qilu Evening News, Tustin official website, public information
National Business Daily