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Can Harley-Davidson's new attempt challenge the market position of Japanese cars?

author:Lane handwriting

Harley-Davidson is the most famous motorcycle brand in the United States, attracting countless loyal fans with its unique style and culture. However, with the change of market environment and the diversification of consumer demand, Harley is also facing fierce competition from Japanese cars. In order to adapt to the new situation, Harley has launched a new sports cruising model, the Sportster S, in an attempt to break the traditional framework and show more innovation and dynamism. So, what are the characteristics of the Sportster S, and can it challenge the market position of Japanese cars? Let's take a look.

Can Harley-Davidson's new attempt challenge the market position of Japanese cars?

The Sportster S is the most powerful Sportster model in Harley's history, powered by a 1250cc liquid-cooled V-twin engine with a maximum power of 121 hp and a maximum torque of 127 Nm. The engine features Variable Valve Timing (VVT), which adjusts the opening time of the intake and exhaust valves for different revs and loads, resulting in better power delivery and fuel efficiency. The Sportster S is also equipped with four driving modes (Road, Sport, Rain, and Custom) that can adjust parameters such as engine, braking, traction control, and anti-lock braking system (ABS) depending on different road conditions and personal preferences.

Can Harley-Davidson's new attempt challenge the market position of Japanese cars?

The exterior design of the Sportster S is also modern and muscular, inspired by the classic XR750 and XLCR models from Harley's history. It features a low riding position, wide tread, inverted forks, single-seater saddles, LED round headlights, digital instrument cluster, and other elements to show a sporty yet tough style. It also uses black as the main color, with red or white details to add visual impact.

Can Harley-Davidson's new attempt challenge the market position of Japanese cars?

The price of the Sportster S in the domestic market starts at 199,800 yuan, which is a bit expensive compared to other Japanese models in the same class, such as the Honda CB1100RS (from 149,800 yuan), the Yamaha MT-10 (from 159,800 yuan), and the Suzuki GSX-S1000 (from 139,800 yuan). However, considering that the Sportster S has more powerful power performance, more advanced electronic assistance systems, more unique brand culture and personalized customization services, it may still be worth a try for those consumers who are looking for individuality and taste.

Can Harley-Davidson's new attempt challenge the market position of Japanese cars?

In short, the Sportster S is a new attempt at Harley-Davidson motorcycles in the field of sports cruising, which not only inherits the spirit and style of Harley-Davidson's tradition, but also incorporates more innovation and dynamism. It is expected to attract more younger, diversified and high-end consumers, and enhance Harley's competitiveness in the domestic market. Of course, in order to challenge the leading position of Japanese cars in the market of medium and large displacement motorcycles, it also depends on whether the Sportster S can achieve satisfactory performance in terms of actual sales, user evaluation, and after-sales service. We will continue to monitor the performance of Sportster S in the domestic market and bring you more information and analysis.

Can Harley-Davidson's new attempt challenge the market position of Japanese cars?

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