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Culture|Entertainment Exploration
Edit|Entertainment Exploration
introduce
For many years, people often put the word "good" first when talking about alcohol.
If you want to be a little more literary, I'm afraid you can only call it jade liquid and fine wine.
Whether it is Li Taibai's toast to invite the bright moon to make the three of them in the shade, or Su Dongpo's "Bright Moon Drinking and Asking the Sky?" ”
Or Cao Mengde's sentence "Only Du Kang can solve worries" is enough to illustrate the connection between mainland wine culture and national culture.
Shuijingfang, known as "China's No. 1 liquor shop", has always been favored by the people.
In 2021, Shuijingfang's annual turnover will reach a staggering 4.6 billion.
Most of these fees are paid by the Mandarin Center.
But no one could have imagined that today's Shuijingfang is actually a "foreign-funded enterprise dressed in the coat of domestic products".
What is the untold story behind the "illusion" Shuijingfang discovered by the Chinese people?
Awesome!
The ancients said that food is the most important thing for people, and today's human world is full of joy without alcohol.
As the spiritual food of the world, alcohol has always played an important role in people's lives.
However, in recent years, the operation of these wine companies has shocked people again and again!
Influenced by the Internet era, online shopping and group buying have now occupied the mainstream market.
But at the same time, it also means that many real industries will be significantly reduced.
But I never expected that even the "Bacchus" Moutai would find another way.
A few months ago, Moutai Group cooperated with the well-known coffee brand Luckin to launch a new product - Moutai Latte.
Subsequently, it collaborated with Dove to launch a wine-filled chocolate bar.
I really have to say that Moutai is still very fun, and everything is good.
But thinking about it on the other hand, Moutai has begun to care about the market, why don't the "little minions" work harder?
Once upon a time, Qingdao, Xuehua and Laoshan were collectively called "White Moonlight" by the domestic beer industry.
But suddenly peeing, Qingdao's position is in jeopardy.
Recently, a photo of a worker in Qingdao suspected of urinating on raw materials went viral.
As soon as this incident came out, Qingdao was pushed to the forefront of public opinion and was widely questioned.
Back then, everyone couldn't think of the old-fashioned cabbage that "fell off the altar".
In the past, Lao sauerkraut was also considered a national highlight, but in the end it was boycotted by the world because of health problems.
Is Tsingtao Beer going to follow in the footsteps of Lao Tan?
Immediately after the incident, Qingdao sealed all the "victimized" raw material malt. Subsequently, they asked the police to intervene.
So far, according to the relevant investigation results, the workers involved are not internal employees in Qingdao, but external chargers.
At the moment, the identity and purpose of the photographer are unknown.
Maybe it's bad business competition.
However, compared to Tsingtao Beer, the situation in Shuijingfang is actually slightly better.
So the question is, why did a large share of Shuijingfang fall into the hands of the Uyghurs?
Go beyond the surface
When people talk about the national liquor, people naturally mention Du Kang.
But as we all know, Shuijingfang is just as suitable.
Although Shuijingfang does not have as long a history as Du Kang, its historical value is comparable to that of the Terracotta Warriors and Horses of the Mausoleum of Qin Shi Huang.
As we all know, Shuijingfang originated in Sichuan.
The Shuijingfang site is by far the most complete and oldest distillery site found in China.
This is also the reason why Shuijingfang is so popular and has become a "condensation of history" in the eyes of Chinese people.
In everyone's eyes, Shuijingfang will always be gentle and true.
However, I don't know when it started, but it gradually changed.
As we mentioned above, the emergence of e-commerce has brought about qualitative changes in many brick-and-mortar industries.
But no matter how the times change, Shuijingfang has always endured, and its sales have increased instead of decreasing.
But looking at it now, what historical inheritance and what national feelings are just a publicity stunt of Shuijingfang.
After all, this "time-honored Chinese brand" has long been in charge outside the Chinese people.
In the past, Shuijingfang was the leading national liquor, but in 2006 a large number of its shares fell into the hands of foreigners.
The white moonlight in the hearts of the Chinese people has become a bargaining chip for the interests of the capitalists. How can this make people angry?
But that's not even the most incredible thing.
It is said that the original Shuijingbo was acquired by the French Hennessy Group.
But within a few years, it was taken over by the British company Diageo.
By 2009, Diageo became the second largest shareholder of Shuijingfang.
But that's strange to say.
After becoming a foreign-invested enterprise, Shuijingfang was also investigated by the China Securities Regulatory Commission on suspicion of securities fraud.
Sadly, however, all of this is unaware.
In February this year, Zhu Zhenhao, president of Shuijingfang, resigned.
I really don't know where Shuijingfang will go in the future.
But then again, it is a fact that Shuijingfang is a foreign-funded enterprise and must be accepted.
Actually, as consumers, we don't need to be too angry.
Only care about the quality of the product. After all, there are still many truths you don't know, so why bother yourself.
For example, you have Arowana cooking oil in your kitchen for cooking. You must have always thought that it was "purely domestic", then you are very wrong.
Although Arowana is mainly aimed at the Chinese market, it is actually a foreign-owned enterprise.
The founder of Arowana, Guo Henian, is an overseas Chinese in Malaysia and was once the richest man in Malaysia.
You see, there are many things you don't know, so live in the moment!
conclusion
Just as people have different faces, so do goods.
Chinese people have always wanted to pursue purity in their dealings with others.
But as everyone knows, in this environment where power and money are supreme, some things have changed.
I hope everyone can keep the last bit of innocence in their hearts.
However, it is better to keep an open mind in everything. It can be said that Luxembourgers of all ethnic groups in the world are a community with a shared future.
Can culture and goods also cross borders?
If you look at the world from another angle, Shuijingfang and Arowana are both foreign-funded enterprises, which is understandable.
We are only consumers, and the capitalists have nothing to do with us.
Finally, do you have any other thoughts on Shuijingfang?
You can leave a message in the comment area and interact with the editor!
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