Over the years, the highly sought-after "premium face" has become so unique that it is incomprehensible.
Take a look at what the oriental model looks and looks like in this luxury advertising campaign below:
Is such a "high-class face" really good-looking?
Obviously, the "foreigner aesthetic" has changed its taste.
Just some time ago, the changed "foreigner aesthetic" was slapped in the face by the "traditional aesthetic"!
When Chinese supermodels such as 52-year-old Qu Ying, 56-year-old Qi Qi, 49-year-old Ma Yanli, and Li Ai, who turned into a host, returned to the runway, netizens sighed:
Who said that Chinese supermodels are not temperamental and advanced?
The first generation of national model treasure knife is not old, temperament, aura, self-confidence are a lot!
Seeing these first-generation supermodels return to the runway, everyone can't help but recall the Chinese supermodels selected according to "traditional aesthetics" more than 30 years ago.
Each of them represents a different oriental beauty, and their faces, figures, and temperaments are not picked.
I don't know which model you remember from the eighties and nineties?
Speaking of which, the first model to mention should be Ye Jihong, who was the winner of the first China Model Contest in 1989.
At that time, the audience commented that Ye Jihong's longevity combined the advantages of the two Hong Kong female stars "Li Zhi and Zhang Min".
There are also many viewers who think that Ye Jihong is from Hong Kong, but in fact she is from the northeast and was born in Harbin.
In order to participate in the modeling competition, Ye Jihong went to Guangdong.
At that time, due to Hong Kong films and Hong Kong sparks all over Asia, many makeup in the mainland was also influenced by it, and the "Hong Kong style" style was very popular.
Ye Jihong has a beautiful face, a noble and cold temperament, and a Hong Kong style dress, she looks like a big beauty in a Hong Kong film.
Ye Jihong, whose figure, appearance, and temperament are all the best in a thousand miles, finally won the model competition, which is well deserved.
It is said that for a long time later, all calendars printed with Ye Jihong's posters were basically not worried about selling, which shows that her beauty has been recognized by most of the people.
Because of this, Ye Jihong, who was very popular in the market, was favored by many merchants, and Air China was planning to select a model as the image spokesperson of the airline, and Ye Jihong became Air China's first choice, and the two sides finally cooperated smoothly.
Look at Ye Jihong's flight attendant costume, it is too suitable to be the spokesperson of Air China, and the proper façade is responsible.
However, no one expected that when Ye Jihong was at the peak of her modeling career, she resolutely decided to retire, switched from the modeling circle to the business circle, and established a clothing company.
It turns out that Ye Jihong has always had the dream of making clothes, and modeling is only a temporary job for her, and the benefits brought by this job allow her to have enough funds to realize her dream.
Even if it is not easy to do business, and even the first income earned from selling clothes is not as good as the advertising remuneration when she was a model, Ye Jihong does not regret it, because this clothing career is her dream.
It is said that Ye Jihong later married and had children, and has been living in the south for many years, focusing on his personal clothing business.
The second model competition after Ye Jihong is even more exciting, because this competition selected two Chinese top models, Qu Ying and Chen Juanhong.
Qu Ying, who was only 20 years old during the competition, has the highest call to win the championship, whether in terms of image, temperament or work experience, she is the top model among all the contestants.
This is to talk about Qu Ying's experience before the competition.
After graduating from art school, Qu Ying became a drama actress, and she often took on advertisements, film and television dramas in her free time.
By chance, the leaders of the Beijing fashion team saw Qu Ying's advertisement and invited her to join, and Qu Ying officially started her modeling career.
Such rich performance and work experience made Qu Ying stand out in the competition, no wonder most of the audience at that time thought that the champion was her.
However, on the night of the model competition finals, Qu Ying, who was the most optimistic about the audience, unexpectedly won the runner-up, and the crown of the champion fell on Chen Juanhong's head.
Perhaps even Chen Juanhong herself did not expect that fate was so dramatic!
Because a year ago she was a female textile factory worker, a modeling competition made her a household name in China overnight!
Such a big career change, the average person dare not imagine.
Since she was a child, Chen Juanhong was taller than her peers, and she thought that the profession suitable for tall people was probably athletes, so "tall" Chen Juanhong joined the basketball team. Although she did not continue to be an athlete, this experience just tempered her tenacity.
In 1990, Chen Juanhong decided to leave the basketball team and go to a textile factory and officially became a female textile worker.
In the eighties and nineties, modeling was a new profession for most people, and the emergence of Ye Jihong's Chinese models gave everyone an understanding of models.
At that time, many people in the textile factory joked that Chen Juanhong, who was "tall", could also become a model.
These words planted a seed of dream in Chen Juanhong's heart.
Perhaps by fate, Chen Juanhong heard that a fashion team was recruiting models, she didn't think much about signing up directly, and was successfully selected, thus starting a modeling career.
In 1991, Chen Juanhong, who had just entered the industry for less than one year, decided to participate in a modeling competition.
Among the contestants in the same competition, many of them are experienced senior models, but Chen Juanhong is not stage frightened, and she is strong and confident standing on the runway.
This happened to be appreciated by the judges of the competition, especially the favor of foreign judges, who praised Chen Juanhong's performance, believing that she was the most personal model among all the contestants.
Combining all factors, Chen Juanhong finally defeated the "favorite to win the championship" Qu Ying and won the championship.
After the modeling competition, Chen Juanhong has been active in the modeling circle.
But the world is unpredictable, wearing high heels for many years to carry out high-intensity catwalk work, which has caused Chen Juanhong's body to have a small condition. At first, she didn't care too much, until 2003, when her body was really overwhelmed, Chen Juanhong went to the hospital to check and learned that she had a severe cervical disc herniation and had to be operated on immediately.
Chen Juanhong decided to temporarily leave her job and receive treatment, but the treatment process and results were not satisfactory, and in the end, she had no choice but to bid farewell to the catwalk, turned from front to back, and founded a modeling training school.
Although Chen Juanhong retired to the background, she did not leave the fashion circle, and occasionally saw the figure of the "first generation of national models" in various fashion events.
A few years ago, Chen Juanhong also shot magazine blockbusters with model friends Ma Yanli and Jiang Peilin, and it can be seen that the expressiveness and aura of these supermodels are not inferior to those years.
Later, Chen Juanhong also recorded fashion-related variety shows with Ma Yanli, and it seems that Chen Juanhong, who has retreated behind the scenes, has actually been paying attention to the modeling industry.
Qu Ying, who lost to Chen Juanhong and accidentally won the runner-up, now seems to be the most well-known and has the best career development among the models in the 80s and 90s.
It can be seen that in Qu Ying's career planning, modeling is only one of the jobs, after participating in the modeling competition that year, Qu Ying, who has acting experience, received invitations from many directors and starred in many movies one after another, and her popularity soared.
Later, Zhang Yimou also fell in love with Qu Ying and let her serve as the heroine of the movie "Have Something to Say", and the 25-year-old Qu Ying became a "strategy girl".
At that time, stars in the entertainment industry "acted and you sang, sang and you acted", Qu Ying was no exception, after acting became popular, she crossed over as a singer to release an album, becoming a veritable "multi-habitat artist".
In the more than ten years after Ye Jihong, Chen Juanhong, and Qu Ying, many well-known national models have been selected in domestic model competitions, Ma Yanli, Jiang Peilin, Du Juan...
However, due to the influence of international fashion trends, single eyelids, small eyes, wide eye distance, high cheekbones, square face... Oriental looks that are regarded by foreigners as "highly recognizable and high-class".
From this, the term "high-class face" was born, which is used to describe the "oriental beauty" under the "foreign aesthetic".
Since then, "foreigner aesthetics" have also begun to influence China's fashion circle.
At first, many people in China could still accept models selected according to the "foreign aesthetic", and these "high-class face" models did look like they had a unique beauty.
"High-end face" has become a popular trend in the fashion circle, fragrant food, and the model face under the traditional aesthetic of the East has become "outdated" overnight, and even the remarks of "traditional aesthetic tacky" have appeared.
Lu Yan, who was controversial in appearance at that time, was the representative model of "high-end face".
Some people say that she has a unique temperament, and some people say that her appearance takes the "foreigner aesthetic" to the extreme, and it is difficult to classify Lu Yan into the ranks of "beauty" under traditional aesthetics.
Perhaps in order to integrate into the international fashion circle, China has to cater to the "foreigner aesthetic" and gradually select models according to foreign aesthetic preferences.
As the saying goes, each flower into each eye, aesthetics vary from person to person, aesthetic diversity is also what everyone wants to see, not necessarily double eyelids, big eyes are beauty, small eyes people also have different beauty.
For example, model Cuckoo, she is not a thick-eyed look, gentle temperament, I believe that many people in China can still experience her beauty.
There is also the international supermodel Yan Xiaowen, she has small eyes and a wide eye distance, these facial features are not very in line with traditional aesthetics, but she is full of spirit and has an elf-like temperament.
The unique beauty of Yan Xiaowen has also been recognized by many people in China.
It would be best if the aesthetic had remained so inclusive and diverse.
However, the "foreigner aesthetic" has become more and more unpresentable, especially the "squinting" with irony and stereotypes has become the standard for "high-class faces".
Look at the models on the domestic catwalk, they are all small eyes, and they must continue to emphasize "squinting" in makeup!
There are also domestic brands in order to follow the trend of "foreigner aesthetics", and the models in the advertisements are also "squinting" makeup.
Isn't this stereotypes and aesthetic hegemony?
Some people think that everyone is too sensitive, and "squinting" does not necessarily mean ugliness.
But as early as many years ago, the world-famous kung fu superstar Bruce Lee frankly said: "The squinted Chinese in American dramas" is the "outdated stereotype" of foreigners.
At this time, foreign fashion magazines were even more outrageous, specially selecting some "strange" looking Asian models to praise.
Repeatedly advocating the "tasteful foreigner aesthetic", most people find that this aesthetic is very wrong, and they have accused such an aesthetic of ugly Asians.
Although in the era of globalization, if we want to integrate into the international fashion circle, we need to accept foreign aesthetics, but this does not mean blindly accepting the "foreign aesthetic of changing taste", on the contrary, we should know how to discern and maintain enough confidence in the "traditional oriental aesthetic".
This time, Qu Ying and other national models returned to the runway and were praised by netizens because these Chinese models representing oriental beauty appeared again, and everyone regained the confidence of "oriental aesthetics".
I have to admit that the national model selected under the "traditional oriental aesthetic" more than 30 years ago is worthy of its name!
Which Chinese supermodels do you remember?
#头条创作挑战赛#