Recently, Li Jiaqi appeared on Weibo hot search in an unexpected way - a buyer from Jingdong broke the news in the circle of friends that Li Jiaqi actually has an "unknown side" in terms of commodity pricing! The editor dug up the buyer's circle of friends for you at the first time, restore the truth, come and get the real hammer!
As a top Internet celebrity in the industry, Li Jiaqi has made countless products sought-after by relying on his good voice and sales skills. But his fans may not know that Li Jiaqi actually plays a "price game" in order to maintain his status as an Internet celebrity!
The Jingdong buyer broke the news in the circle of friends that when Li Jiaqi carried out live broadcasting, he actually forced the brand to provide him with the lowest price, and did not allow any other sales channel to have a lower price than his live broadcast room! This directly led to JD.com's inability to carry out normal promotional offers for some products.
Taking a recent popular incident as an example, Li Jiaqi set a price for a certain product of the brand Hai's when he was live streaming goods at the end of September. However, Jingdong felt that the price was too high, so it sold at a discount during the Double 11 promotion. As a result, Hai's company immediately sent a lawyer's letter to JD.com, asking JD.com to raise the price!
It turned out that Li Jiaqi's team put great pressure on Hai, demanding that Haishi must sell according to the price of Li Jiaqi's live broadcast room, otherwise the brand owner would be required to pay Li Jiaqi a huge amount of liquidated damages! Hai was forced to helpless, and could only transfer the pressure to JD.com.
The Jingdong buyer also said that Jingdong subsidized the price down from his own pocket this time, and as a result, Li Jiaqi still insisted on his own price, which is simply unreasonable!
Seeing this, netizens were stunned, it turned out that Li Jiaqi played this hand behind his back, directly blocking the price advantage of other sales channels! This kind of price monopoly behavior directly harms the interests of JD.com and the rights and interests of consumers.
However, careful netizens immediately found a flaw - the JD buyer's statement only represents the JD side, and Li Jiaqi's side has not responded. It is necessary to listen to the statements of both sides in order to make a fair judgment.
Sure enough, then the purchasing staff of Hai's company also shot back in the circle of friends! He said that it was JD.com who insisted on lowering the price, and Hai's repeated communication and opposition were fruitless, and he could only defend his legitimate rights and interests through legal means.
It seems that the two sides have their own opinions, you say you are reasonable, I say I am reasonable. So what is right and wrong, and where is the truth?
Authoritative experts said that the key lies in the terms of the contract signed between Li Jiaqi and the brand. If Li Jiaqi does prohibit brand owners from selling at low prices in other channels, then this behavior is likely to be suspected of price monopoly.
However, at present, the specific content of the contract has not been exposed, and we can only see some clues from the statements of all parties. It is understandable that Li Jiaqi wants to maintain the price advantage of the live broadcast room, but excessive price control will also affect the normal operation of other sellers.
After this matter was disclosed by the media, Li Jiaqi has not responded to this matter, which makes people very curious about what views he will use to resolve this crisis. And this also caused a certain impact on Li Jiaqi's reputation, netizens have said that "I used to think that Li Jiaqi was the conscience of the industry, but now it seems like that."
However, some fans strongly supported Li Jiaqi and said that "this may be a deliberate smear by other businesses, even if it is suspected of monopolizing prices, it should be a problem of Li Jiaqi's team, not on behalf of Li Jiaqi himself." What is the truth, let's wait and see Li Jiaqi's response!