With the upgrading of users' spending power and the increase in the budget for family car replacement, the proportion of sales of SUV products in the price range of 250,000~400,000 yuan in the past two years has increased significantly. At the product level, because of the concentrated efforts of major manufacturers, the models in this price range, the choice of users is also very many, if there are compact, medium and medium and large according to the level, there are independent, joint venture and luxury according to the brand, and there are urban SUVs and hard-core off-road SUVs according to the use.
So, among so many different classes, different brands, different types of SUVs, how to choose? If nothing else, in terms of household alone, is there a model that can combine the advantages of large space, high performance, and full functionality? In the past, this idea may be a bit foolish, after all, this price point is basically the world of mid-size SUVs and even compact SUVs, but now, such demand is no longer wishful thinking, because at this time there is a better choice, it is SAIC Volkswagen Touan.
The starting price has dropped to 300,000 yuan, and there are discounts at the terminal
As SAIC Volkswagen's flagship SUV, when it was launched in China in 2017, the price of more than 300,000 yuan caused an uproar, it is no exaggeration to say that it pulls the price of medium and large SUVs into less than 400,000 yuan, and it is precisely with its excellent cost performance that Touran's sales are also singing all the way, becoming the top model in this segment.
Not long ago, the 2024 model of Touron was officially launched. The new car still maintains the official guidance price of 295,000~405,000 yuan in the case of dual upgrades in style (except for the entry-level two-wheel drive model) and configuration of two-wheel drive models, which undoubtedly further improves its cost performance.
Not only that, SAIC Volkswagen has also launched up to 5 years 0 interest rate, car owners successfully promote new car benefits such as 1,000 yuan equivalent V beans, and even some 4S stores have appeared cash discounts of different ranges, which means that you can only buy a joint venture mid-size SUV budget, you can buy a medium and large SUV like Touang.
Of course, more importantly, the performance of Touron in all aspects almost perfectly meets the needs of Chinese family users, it not only has a high brand influence, atmospheric appearance, spacious and comfortable interior space, comfortable and intelligent configuration, and has good strength in power and fuel economy and passing ability.
The aura is powerful, but it does not lose the sense of sophistication
When the budget reaches about 300,000, users no longer consider only the vehicle itself, but often the "face" problem. There are many factors that determine the "face" of a car, but the most direct is the aura brought by the brand and exterior design. Regarding the brand, there is no need to say more, the reputation accumulated by SAIC Volkswagen in China for decades can be described as a household name.
As for the aura, the Touron is not ambiguous at all, the body length of more than 5m and the width of nearly 2m make it the largest SUV model in the Volkswagen brand, even if the Touareg is placed in front of it, it is smaller than a circle, and with 21-inch wheels (even if the entry-level model has 19-inch wheels) and muscular body lines, the whole car looks very powerful and domineering, full of momentum, which is one of the reasons why it is so popular with domestic consumers.
At the same time, in order to comply with the trend of younger users, Touron has also added more youthful, fashionable, sporty and technological elements in the recent facelifts and upgrades, such as sharply shaped double-layer matrix headlights, illuminated grille and brand LOGO, and through-type taillights that are in line with the ID. family as a whole, which enhances the recognition of the whole vehicle. What's more worth mentioning is that the 2024 model of Touron also adds a 380TSI four-wheel drive Qingfeng limited edition model, which seems to be designed for personalized users, and the new car is equipped with an exclusive high-gloss black sports package, with red calipers, full of sportiness.
Reject the "pseudo-seven-seater", and carry people and goods without multiple choice questions
Of course, the large size brings the atmosphere outside, but also brings more spacious seating space and storage space inside, which is now a must for families with two or even three children, as well as the increasingly normal self-driving travel and wild camping activities.
Therefore, the demand for seven-seat SUVs has shown a clear upward trend in recent years. But in order to quickly cut into the seven-seat market, some mid-size SUVs and even compact SUVs use the "five to seven" method, but due to the mandatory stuffing of a row of seats and the limitation of body size, the third-row space of these models is often very cramped, leg and head space is obviously insufficient, and even in order to obtain additional space, the size and thickness of the seat are reduced, and the short-distance ride is not comfortable, let alone the long-distance self-driving long-term ride. At the same time, the addition of a third row of seats on these models comes at the expense of luggage compartment space, and when fully loaded, there is no room for large luggage in the luggage compartment.
The Touran, which is positioned as a full-scene luxury large-seat SUV, refuses to become a "pseudo-seven-seater" with a length of 5052mm and a wheelbase of 2980mm.
The Touron adopts a 2+3+2 seat layout, and the entry-level version is no exception, which has the advantage that even if your budget is only 200,000, you can enjoy the comfort and convenience of the "real seven-seater". At the same time, because the third row of seats can be folded down and can obtain a flat luggage compartment space, so that families who often travel for 4 or 5 people, under the premise of meeting the comfort of the first two rows of seats, the luggage compartment has enough space to place enough camping equipment and picnic supplies, and it will not affect the quality of the entire trip because of less equipment.
Even if a family of seven travels by car, there is no need to worry about whether the Touron can fit and is comfortable. The author has really tested that under the condition of ensuring that the second row has enough comfortable space, the third row of the Touron can still sit an adult male who is 190cm tall and weighs 100kg, and the head and legs are not cramped, which shows how exaggerated the space is. At the same time, the large front and rear adjustment of the second row of seats, the backrest angle adjustment, firstly, can flexibly adjust the legroom of the second and third rows, and secondly, it can ensure the convenience of entering and exiting the third row. In addition, in the case of a full load of 7 people, the luggage compartment depth of the Touron has reached 600mm, which is almost the level of an ordinary compact SUV, and there is no need to worry about whether the equipment is enough to put it on a long-distance journey with a full load, or to choose between carrying people or cargo.
Of course, if it happens to be a family of 6 people, you can also choose a 2+2+2 six-seat version of the Touran, without affecting the third row of the riding experience, the second row uses two independent seats, in terms of comfort is by no means comparable to ordinary seats, especially for the elderly, the comfort function provided at the same time is undoubtedly more friendly.
The standard configuration is abundant to meet the needs of daily use
When it comes to configuration, you don't have to worry about the Touron sacrificing configuration in exchange for price. The standard equipment of the Touron is very rich, and the common comfort and convenience features such as seat heating/ventilation, panoramic sunroof, and power tailgate are all available, even the entry-level version can meet the daily use.
At the same time, on the 2024 model, Touron has also upgraded the intelligent driving assistance, and the new emergency assistance system 3.0 can automatically identify whether the driver is in an unconscious emergency, and if yes, it can slowly park the vehicle to the side of the road, which can effectively reduce the risk and loss of accidents.
In addition, the newly upgraded iFLYTEK voice system makes voice control more practical and convenient, and the newly added Huawei HiCar mobile phone screen projection function, with CarPlay and CarLife functions, covers almost all mainstream mobile phones on the market.
In terms of power, the Touron still offers 330TSI, 380TSI, and 530 V6 power, and all series are mated to 7-speed wet dual-clutch transmissions. The biggest change compared to the old model is that only one 330TSI two-wheel drive model is retained in the whole series, and the rest are all matched with the 4MOTION full-time four-wheel drive system. In addition to power performance, the fuel economy of the Touron is also remarkable, and the WLTC comprehensive fuel consumption of 7.89L/100km is really good for a body of more than 2 tons.
Write at the end
Speaking of this, some people may ask, the budget is between 250,000 ~ 400,000 yuan, you can also choose Mercedes-Benz GLC, BMW X3, Audi Q5L these luxury brand mid-size SUVs?
It is undeniable, but from the perspective of household values such as taking into account both carrying people and goods, and being suitable for long-distance travel, the higher-level Touron is better in terms of body size, interior space, comfortable and intelligent configuration, and power selection, and is undoubtedly a rational choice.
In fact, in September, Touron sold a total of 4,477 new cars, a year-on-year increase of 4%, and the cumulative sales in the first nine months of this year reached 34,554 units, which is not only still among the best in the joint venture medium and large SUVs, but also has a better market performance than the Crown Land Release and Cadillac XT5 of the same price.