Li Jiaqi's price control caused controversy, and the anchor Guapi Demon was targeted by the brand: It has been more than a year since Li Jiaqi, as the head anchor with goods, was recently questioned for suspected price control in the live broadcast room, which caused widespread attention and discussion. At present, the relevant hot search topic area is full of denunciations against Li Jiaqi.
However, a million-pink big V named Guapi Demon prominently begged Li Jiaqi for mercy in his post: "I really can't help it, I admit it, and beg Li Jiaqi to let me go." "Guapi Demon is in a similar situation to JD.com, because of the conflict with Li Jiaqi and his team, which led to being targeted by the brand.
The brand and Guapi Demon agreed to start the group on the first day of the big sale, but the brand has not responded to messages at all, and even the undercalculated commission in June has not been paid to Guapi Monster. Guapi Demon bluntly said that this was because he exposed Li Jiaqi's price control behavior. The same product, because the melon skin demon sold 150 yuan cheaper than Li Jiaqi at that time, was immediately complained by Li Jiaqi's team, and even the exposed Weibo was deleted.
Judging from the screenshot date posted by the melon skin demon, Li Jiaqi's complaint occurred in October 2022, and more than a year has passed, however, the melon skin demon is still targeted because of this incident.
Guapi Demon posted a series of chat records of communication and cooperation with the brand, and the other party's attitude became more and more clear: first informed that Guapi Demon was complained by Li Jiaqi, then did not allow Guapi Demon to open a group (even if the commission was reduced), and finally no longer cooperated with Guapi Demon . Due to the exposure of Li Jiaqi's live broadcast price control behavior, the head of the million-fan cargo group has been continuously suppressed for more than a year.
In the end, Guapi Demon helplessly said that by 2023, Li Jiaqi has already messed up at least three of his cooperative brands. What is more serious is that from now on, as long as the brand still wants to find Li Jiaqi to broadcast live, it will no longer cooperate with Guapi Demon. In fact, compared to this head of the million-dollar powder cargo group with a red V, there are two hidden victims of the whole incident, namely consumers and brands.
In the face of Li Jiaqi's live broadcast price control behavior and blocking the brand from cooperating with him, Guapi Demon has been exposed many times, but it is always complained and deleted until the brand no longer cooperates with him. The long-term and continuous suppression has allowed the melon to persist for a year, and now it seems that it is unsustainable.
In September, Guapi Demon was still questioning why in the case of profit margins, even cashback to fans was not allowed, not allowed to publicly reduce prices, and even subsidized themselves? In fact, the controversy caused by Li Jiaqi's price control behavior not only involved Guapi Demon alone, but also had a negative impact on consumers and brands.
Consumers have always expected better prices and a better shopping experience, but Li Jiaqi's price control behavior has made them disappointed and angry. They questioned Li Jiaqi's behavior, arguing that it was violating the principle of fair competition.
For brands that want to cooperate with Li Jiaqi, they must face Li Jiaqi's price control behavior, which makes them unable to get the expected sales profit and brand value. What's worse, brands that work with Li Jiaqi are often questioned and boycotted by consumers, which brings huge losses to brand image and market position.
In the face of the controversy over Li Jiaqi's price control behavior, we need to think deeply and discuss this behavior. First of all, as an anchor, Li Jiaqi should take responsibility for disseminating real information and providing a preferential shopping experience, rather than using his influence and platform to control prices. Second, the platform should supervise and manage the price control of the live broadcast room to ensure a fair playing field.
Finally, consumers and brands should also be more vigilant and not be fooled by excessively low prices, while supporting streamers and brands that truly provide them with a great shopping experience and quality products. In this question, we need to think about how as consumers should we choose and trust anchors and brands correctly? As a brand, how can we work with the right streamers to provide consumers with a better shopping experience?
As anchors, how should we establish the right business ethics to provide more value to consumers and brands? To sum up, Li Jiaqi's price control behavior has aroused widespread doubts and discussions, which not only has a negative impact on anchors such as Guapi Demon but also causes troubles to consumers and brands. On this issue, we need to think about how to establish a level playing field and provide consumers with a better shopping experience.
At the same time, as consumers and brands, we also need to be more rational about the low-price temptation of anchors and choose those anchors and brands that really bring us value and trust. For anchors, we should establish a correct concept of business ethics and strive to provide more value to consumers and brands. What are your thoughts and opinions on this issue? Please leave a message to share.
Li Jiaqi's cargo turmoil caused controversy, JD.com took a similar approach to subsidize the price out of its own pocket, and Guapi Demon hoped to get a commission in June. This behavior is not desirable, but consumers can get cheaper products from it. However, after the incident of Hua Xizi's high-priced eyebrow pencil, Li Jiaqi began to bring goods to Hua Xizi again, but ordinary workers did not know whether they had received due compensation.
In this era of shopping guides, we need a clean and transparent shopping environment. Li Jiaqi, as a representative of live streaming goods, has recently caused a lot of controversy. The price concession he made in the live broadcast made many consumers flock to it, but it also caused many doubts. One of them, an Internet celebrity anchor named Guapi Demon begged Li Jiaqi to let him go because he failed to get the June commission.
This incident has aroused people's attention and thinking about the live streaming industry. Similar to Guapi Demon, JD.com has also adopted a way of subsidizing its own pocket to reduce prices. In this way, it will be more cost-effective for consumers to buy the same goods on JD.com than Li Jiaqi's live broadcast. Although this method is not advisable, it can at least allow consumers to buy cheaper products.
However, we also need to be soberly aware that whether it is JD.com or the group certificate, they will definitely be able to make a profit from it. Recalling Hua Xizi's high-priced eyebrow pencil turmoil, although more than a month has passed, this matter still makes people doubtful. Li Jiaqi, as a popular anchor, began to bring goods to Xizi, does this mean that ordinary workers have received due compensation? Perhaps only they themselves know the answer.
In this era of shopping guides, we need more transparency and fairness. As consumers and viewers, we deserve a clean and transparent shopping environment. We want to see truly high-quality products and honest referrals, not unscrupulous shopping guides to earn commissions. This requires industry regulators to strengthen supervision and standardization.
Only by maintaining healthy competition and honest operation in the industry can we truly enjoy the convenience and benefits brought by bringing goods. In short, Li Jiaqi's turmoil has aroused people's attention and thinking about the shopping guide industry. While out-of-pocket subsidies have lowered prices, we need more transparency and fairness.
It is hoped that the industry regulatory authorities can strengthen supervision, maintain healthy competition and integrity in the industry, and let us have a clean and transparent shopping environment. How do you think this can be achieved? What are your thoughts on live streaming? Welcome to leave your comments.