Please pay attention to click the first article: Real estate turned to medical devices, my journey from a monthly loss of 70,000 to a monthly income of 250,000 (1)
This is the second article:
Second, change to medical treatment, another village
No snowflake is innocent during the avalanche, and due to the impact of the epidemic, the global economy experienced a serious downturn in 2021, and for the real estate industry, the intensive regulatory policies of the previous two years made the industry even worse. Housing without speculation is like a tight curse, firmly controlling the rise in house prices.
But there is no end under the nest, and the real estate industry has ushered in a wave of bankruptcies when it is pulling back from the cliff. Once attacked the city, blossoming everywhere, like thunderous brand real estate enterprises, have gone bankrupt and fallen, the real estate industry is like a falling phoenix is not as good as a chicken, and for a time there was mourning.
There is an era of dancers, the real estate industry, after completing the mission of urbanization, has obviously gone away.
At this time, due to the still uncertain epidemic and the prospect of real estate is not optimistic, after making a painful decision, and due to chance, I decided to officially bid farewell to real estate and take the core team to change careers into the medical field and engage in medical device sales agency.
As the saying goes, interlacing is like a mountain, but thanks to the resources and help of our friends, we switched careers into the field of medical devices, and soon blossomed locally. After contacting medical device agents, I found that this is an industry that is more profitable than real estate, but with the implementation of the national medical reform policy and centralized procurement in recent years, the industry's profits have been greatly impacted, but nevertheless, it is still a high-profit industry.
I remember a colleague saying that below 30% profit, I don't do anything. I wonder, is 30% profit still low? Later, I learned that he has been in this industry for more than 20 years, and his profits have been as high as 300%, and he has already achieved wealth freedom, so it is not difficult to understand his words.
30% profit disdain, is that a lot of opportunity for me? The layman breaks the insider, I think this industry is so profitable, can we use the set of ideas of real estate marketing to go all out to make the business stronger.
But after in-depth understanding, we found that it is not realistic, there are huge problems in this industry, first, completely rely on relationship resources to eat. There is no local relationship resources, pure marketing promotion, and many times it has become someone else's wedding dress. The industry that relies on relationships, success and defeat, especially as an agent, has become an important lifeline for stuck necks for development! Second, since it is a relationship resource, there are huge risks, and once the industry is strictly rectified, it will be like the real estate industry. Medical care, real estate, and education are the three mountains that currently lie over the heads of the people, and real estate and education have all been hit hard by the state, and medical care is likely to be a focus of rectification. Third, the industry's profits have declined year by year, from as high as 300% to 30%, but in the past two decades, the future will continue to show a downward trend, profits are getting lower and lower, costs remain high, to some extent, the vitality of this industry is also calculable.
I couldn't help but shiver at the thought of this. But it's hard to change careers in an all-round way, can't you just taste it? In the current economic environment, finance and the Internet are suffering, and what other industries are alone? What to do? Since this industry relies on relationship resources, is it possible to operate by marketization?
I pondered for a long time and couldn't figure it out. Until October to December 2022, when the country gradually liberalized epidemic control, the demand for household medical devices such as antigen tests, oximeters, and ventilators blew out for a while. In this battle of household epidemic prevention materials, we have also experienced a thrilling 72 hours (see the link article) real estate people to switch to medical equipment, a thrilling 72 hours!
It was in this battle that my eyes suddenly lit up, isn't this the opportunity I have been searching for and thinking about? The epidemic has made all families in China have a sense of paying attention to health, the development of aging trends, and the needs of monitoring, rehabilitation, physiotherapy, health care and other needs of various chronic diseases will continue to promote the development of household medical devices!
More importantly, the end customers of household medical devices are individuals and families, and do not need to rely on relationship resource marketing, which has strong vitality and development space.
Therefore, no matter from the industry trend, market opportunity, development status, growth space, household medical devices are indispensable opportunities. After careful consideration, we decided to enter home medical care comprehensively and deeply while maintaining the existing business system!
When we entered the household medical equipment with great vigor, we thought that it would be as smooth as entering the medical medical equipment, but this time we never expected that we plunged into the household medical equipment with all our strength, almost bringing disaster...
To be continued...