【Hot Spot Observation】
In the past two years, the "check-in place" of Internet celebrities seems to be being redefined. When a person becomes popular, his home becomes a "check-in place", and the person also becomes a "check-in place". In order to "check in", they blocked, intervened, insulted. Use all possible means
Rational "check-in", don't invite bad luck because of "Internet celebrity check-in"
Author: Zhao Xu (Associate Professor, School of Journalism, Communication, Film and Television, Hainan Normal University)
Recently, Quan Hongchan, a young Chinese diver, won a gold medal at the Tokyo Olympics. She became famous in one fell swoop and immediately attracted widespread attention. According to reports, Quan Hongcan's hometown of Zhanjiang, Guangdong, has attracted the attention of netizens and quickly become a "Internet celebrity check-in place". Due to the large flow of people, the local government has repeatedly reminded everyone to "check in" rationally. Brother Quan Hongcan also bluntly said that the old people in the family have not had a good rest for several days, and asked the "Internet celebrity" voice in the live broadcast to be as small as possible.
It is understandable to visit people nearby out of congratulations and respect for Olympic champions, admiration for the Olympic spirit, care and concern for family members, or for educational and learning purposes, but so-called "influencers" do everything in order to get traffic. To the extreme, it will be ridiculous and indignant. The scenes of various "Internet celebrities" and "check-ins" brushing popularity seem familiar, and "Brother Parker" and "Ramen Brother" have attracted attention and discussion. The group portrait of the "Internet celebrity" scandal in front of Quan Hongcan's house has once again aroused heated discussions. When did "Internet celebrity check-in" extend to "home" and "people"? When did "check-in" become the popular containment and moral kidnapping of "rice circles"? Why is the reputation of "Internet celebrity check-in place" getting worse and worse? We need to pay attention to this.
Dongguan Guanyin Mountain has attracted a large number of tourists with its green waters and green mountains and Internet celebrity projects, becoming a "new Internet celebrity check-in place". Profile picture
1. "Internet celebrity check-in place" refers to popular scenic spots and other things or places that attract people to stop and take photos.
The term "influencer check-in" began with the concept of "influencer". For a long time, "Internet celebrity" is mainly the abbreviation of "Internet celebrity". It is the product of the development of the Internet to a certain stage. Refers to a person who becomes popular in real life or on the Internet because an event or behavior attracts the attention of netizens. People. Their popularity is often amplified by the influence of the Internet due to some of their own characteristics, which are in line with the aesthetic, ugly, entertainment, and viewing psychology of netizens. They are sought after and become influencers. With the development of the Internet, the concept of "Internet celebrity" has been extended to all aspects, including "Internet celebrity jokes", "Internet celebrity hotels", "Internet celebrity attractions", "Internet celebrity check-in places"...
"Internet celebrity check-in place" contains the motivation of audiences and tourists to go to the "Internet celebrity check-in place", and also has the connotation of various "Internet celebrities" coming here to "check in". When the term "Internet celebrity check-in" was first born, it was mainly popular as a good name. Refers to popular attractions, but not limited to scenic spots and other things or places that attract people to spend time and take pictures. It is commonly found in major scenic spots, landmark buildings, specialty restaurants, gourmet shops, bookstores and other decorations.
In recent years, with the popularization of the concept of "Internet celebrity check-in place", the expression "new Internet celebrity check-in place" has emerged (such as Sichuan Ganzi, which became popular because Ding Zhen became popular) and "creating an Internet celebrity check-in place". of the practice. In the process of vigorously promoting the integration of culture and tourism and developing tourism, all localities have taken "building an Internet celebrity check-in place" as an important goal. For example, in 2020, Beijing launched a number of new high-quality cultural tourism consumption scenarios that integrate pure Beijing culture, reflect the harmonious coexistence of fashion art and urban life, and adapt to the consumption habits of a new generation of consumers. "Internet celebrity check-in place" selection activity; Guanyin Mountain in Dongguan, Guangdong, has turned barren mountains into famous mountains by improving the ecological environment, carrying out water conservancy control, and setting up rare bird and animal reserves. It also launched a series of Internet celebrity projects such as Feitian Weiya, which attracted a large number of tourists during the May Day holiday in 2021 and became a "new Internet celebrity check-in place".
"Internet celebrity check-in place" is a widely used nickname that reflects the yearning of netizens and tourists for beautiful things. It also reflects the efforts of governments at all levels and all sectors of society to improve the natural and human environment, tap excellent traditional culture, and innovate development concepts. Strive to meet the people's yearning for a better life. For netizens and tourists, "check-in" is an aesthetic journey to meet spiritual needs. For the "punch position", it is an opportunity for promotion and development.
2. "Internet celebrity check-in place" extends to private residences and private people, and "check-in" shifts from satisfying aesthetic needs to seeking profits and attracting traffic.
Nowadays, when we talk about "influencer check-in places", it is difficult to understand it purely as a good name. It's like talking about "influencers", even with a pejorative flavor.
If "Internet celebrity" was still a neutral word at the beginning of its birth, only used to describe an objective phenomenon that is very popular on the Internet, then through the "efforts" of some vulgar bloggers, Internet experts, capital and marketing numbers, the positive side of the term "Internet celebrity" and "Internet celebrity" has almost been exhausted. The term "influencer check-in" faces the same crisis. It is not so much that reputation is facing a crisis of destruction, but that the undesirable phenomenon of "Internet celebrities" and "check-ins" is spreading in an orderly manner.
In March 2021, a news story titled "Disciples do not achieve smashing the door of the first brother" attracted attention. According to reports, a man wants to become a disciple of "big brother" Zhu Zhiwen. He frequently came to the door to block him, and even banged gongs and drums in front of the door and shouted. When refused, he got angry and slammed the door with a heavy hammer, claiming he was calling for help. He demanded 1.2 million yuan in "juvenile fees" and was eventually detained by the police. This news exposes the despicable behaviour of some who will stop at nothing to achieve their ends and invade private homes without any awareness of the rule of law. This ugly phenomenon not only tarnishes the simple image of the villagers, but also seriously pollutes the online environment. However, this kind of thing is no exception. In April 2020, the news that two men kicked the door of the "big brother" room after drinking alcohol appeared on the hot search. "For 3 yuan a bowl of ramen, the price will not rise in 15 years." Such tragedies have also happened to "brother". We must face up to the fact that the extension of "influencer check-in places" affects private homes and people. Driven by the so-called "net celebrities", villagers from near and far and tourists from all over the world have joined the siege army under the psychological effect of hunting, following the trend, watching and chasing stars.
Recently, seeing the crowd of people in front of Quan Hongchan's house, all kinds of "Internet celebrities" and "check-in" people are almost out of control. Many media and netizens also called for "don't let Quan Hongcan become the next big brother Yi". Under the adverse network environment such as "traffic is king" and "traffic can be monetized", the behavior of "clocking in" has far exceeded the yearning for beautiful things, seeing faces, taking photos to share beautiful things, and so on. This behavior becomes extremely utilitarian. Change. In the eyes of some so-called "Internet celebrities" and profit-seeking photographers, traffic and popularity are money, and earning traffic has become their biggest need. This is also the biggest motivation for them to spare no effort to "check in".
Third, the combination of government guidance and platform supervision to save the "reputation" of "Internet celebrity check-in place"
Recently, the Chengdu Tianhe West Second Street Tunnel, which has an endless flow of vehicles, has become a "new Internet celebrity check-in place". Many "Internet celebrities" set up mobile phone live broadcasts, and citizens took photos to "check in", which not only hindered traffic, but also caused huge safety risks. Relevant departments should promptly provide guidance to citizens to spontaneously "clock in." It is reported that the local traffic police department has linked multiple departments to carry out governance work, and its safety education and persuasion methods are worth learning.
A strict punishment system is required for "Internet celebrities" who use traffic to maliciously hype, market for profit, and even carry out moral kidnapping, invading private homes, and blackmailing the masses. Those who kicked and smashed doors in front of the "big brother" were detained and duly punished, but some mercenary people still "clocked in" everywhere. The positive and healthy Internet ecology and the beautiful connotation of "Internet celebrity check-in" urgently require stricter regulatory measures.
On August 8, short video platforms such as Douyin and Kuaishou successively issued announcements to rectify the malicious hype and marketing profit-making of some Tokyo Olympic athletes. The Douyin platform "removed 3,287 illegal videos, punished 106 illegal live broadcast rooms, and punished 92 illegal accounts, including 32 permanent bans of illegal accounts." Kuaishou "handled a total of 5,000 illegal videos, 121 illegal live broadcasts, and 106 illegal accounts". 80 illegal usernames. In addition to rectification, the short video platform also called on netizens to "rationally cheer for the Olympic athletes, try to support them online, and avoid offline gatherings to watch, causing trouble to the families of Olympic athletes." ”
The management measures of relevant platforms to crack down on hot topics, malicious marketing and other behaviors are worthy of recognition. They have a certain deterrent effect on irrational "clock-in", containment, live broadcast of the daily life of the family members of Olympic champions, and entertaining others to obtain traffic. But such deterrence has a clear lag. How to nip the problem in the bud and stop the crazy "occupancy" behavior of breaking into private homes in time is still a difficult problem to be solved. On the one hand, relevant government departments and all sectors of society should carry out legal education and correct guidance in a timely manner to form a social atmosphere of rational "clock-in"; On the other hand, relevant platforms should fulfill their obligation to remind in advance and issue relevant regulations in advance. Only with less enthusiasm for crossing the line and more rational "check-in" can we save the "reputation" of "Internet celebrity check-in in place" and form a benign development.
Guang Ming Daily (page 13 of August 18, 2021)