Because fed up with the city's reinforced concrete,
Want to build a "breathing place" for yourself in the countryside,
Occasionally drink tea and chat with friends.
As a result, the unexpected popularity, the media have reported, tourists flocked,
So with the efforts of many parties, he built a cluster homestay,
Became the "village chief",
This is not a fabrication story, this is a story that happened in a village in Anji County, Huzhou City, Zhejiang Province.
The protagonist of the story is called "Chen Gu".
#一切都是机缘巧合下的最好安排 #
Chen Gu, a post-70s generation, is a space designer who has won the "ApDC Asia-Pacific Best Regional Culture Award" and the "UNESCO Asia-Pacific Cultural Heritage Protection Award". When his career was in full swing, he suddenly had an idea to build his own rest house deep in the mountains, so in 2012, he returned to his hometown and rebuilt an old house as his studio.
After the completion of the renovation of the building, it not only caused a lot of sensation in the local area, but also received a number of media reports, and even attracted countless people to visit, so by chance, a homestay called "Curtain Qing" was born in this hollow village.
With what he saw and heard after "entering the circle", coupled with the encouragement and support of the leaders of Anji Lingfeng Tourist Resort, Chen Gu chose to "return to his hometown to start a business", rented the entire village, and built this hollow village into a "cluster homestay", so the down-and-out "Hengshanwu" became a "small addiction half-day village" on the Internet, a comprehensive homestay community based on residential culture and integrating leisure tourism, art and culture creativity.
#创新打造 the business model of "professional company + street + cooperative + farmer" #
The whole village, with a total land area of about 161 acres, has planned more than 70 houses, including leisure and art homestay resort base, art street market, personalized creative base, cultural and creative industry base, etc. The project was launched in 2017, and the first phase has been put into use, with a total investment of more than 100 million yuan.
In this era of single-handedness, Chen Gu put forward the innovative concept of "cluster homestay", making the entire village into a "utopia", at the same time, he also innovated the cooperative business model, that is, "professional company + street + cooperative + farmer", which means that the village (street, cooperative) will rent the old house to a professional company (Chen Gu) to operate, the company is responsible for regional landscape design, house decoration and supporting hardware facilities, etc., the villagers can choose to rent a house, can also choose to carry out business activities.
#量身定制, become the ideal utopia #
In this way, Chen Gu became the "village chief" (the founder of the homestay village) and the chief designer of the "Little Addiction • Half Day Village", and the house of each homestay owner who joined in was tailored by Chen Gu and his team. Each building determines the cultural theme and style of the homestay according to the personality of the owner and the area of expertise. Let's take a look at these personalized art B&Bs
01 curtain blue
Chen Gu's own "Curtain Green" is mainly for leisure and vacation, so it has been built into a Southeast Asian style, and integrated into the original ecological raw bamboo, log, bamboo weaving and other local materials, becoming a wild luxury hotel with a strong sense of visual awareness.
02 Asahi House
The homestay owner likes to cook, so Chen Gu in the design of the food as the theme of the design, the homestay does not have a specific menu, the homestay owner will be based on the situation of the guests to match, as for the taste, but also let a lot of food "old cannon" flock to the flock. In addition to food, there are pear orchards in front of the "Morning Flower Sunset House", and there are tea gardens after the fragrance, and when the window is opened, it is lush and trickling, and the most beautiful life is just like this.
03 Shadow Bamboo
The owner of "Shadow Bamboo" is engaged in the liquor business, in addition to combining wine culture, the overall style is also relatively "lazy".
04 Half Day Idle Park Su
As the name suggests, the shop is very simple and simple, and so is life.
05 Jia Cao Courtyard
A pair of post-80s girlfriends' pastoral works, three meals, four seasons, five rooms, can be equipped with the most beautiful ideals.
06 Small addiction to plain face
Garden secrets, whether it is breakfast or afternoon tea, or the night chat of the hearth, this is the most suitable place.
07 Jam
I feel that the camping tent here can cure all unhappiness
08 The Garden of Words and Leaves
The B&B is made of Mediterranean-style white architecture with a large swimming pool, which is the rhythm of the holiday in minutes.
09 Huang Mama's Family Banquet
Anji's well-known local brand restaurants, many celebrities will visit.
In addition to art homestays and food, "Little Addiction Half Day Village" also has many special places, such as: a "late-night canteen" that can heal the mood; a "relief grocery store" that can sell stories; a dream library where you can drink coffee...
The homestay of "Little Addiction Half Day Village" is very popular, and the village is also equipped with an operation center, a parent-child center, a library, a coffee dessert shop, a village bar, an art shop, etc. In addition, the biggest feature of "Little Addiction Half Day Village" is that all places are linked, spend a penny, you can enjoy different homestays, food, afternoon tea, etc., which also includes gift certificates for late-night canteens and reconciliation grocery stores...
#不功利, so become "addicted" #
"Small Addiction Half Day Village" seems to be a commercial operation model, but people who have come here have said that there is no utilitarian here, the real "stealing half a day of leisure", every homestay owner hopes that people who come here are "small stay addicts" and feel the beauty of life.
"Village chief" Chen Gu is such a person, so the homestay owner he "picks" is also such a person, everyone has a skill, some can play the piano, some understand "Zhou Yi", some can plant flowers, some will be red, everyone is full of love for life.
Here, you can completely relax and feel the gifts of nature. In addition, people who like tea can experience tea picking, stir-frying, learning tea ceremony, and participating in handicrafts; people who like nature can go up the mountain to see the flowers and enjoy the scenery; people who want to relax can also experience roasting, brewing coffee, etc.; of course, if there are children, don't worry, there is someone to accompany the child in the parent-child center, adults can read books and chat.
summary
It is not so much that "Little Addiction Half-Day Village" is "fire", but rather that the lifestyle of "Little Addiction Half-Day Village" is "fire", and with its collective management philosophy, it has also driven the industry of the entire village, and the advantages are becoming more and more prominent, in Chen Gu's words, "Everything is the best arrangement." ”
Copyright notice: The article comes from the owner's gang, the copyright belongs to the original author, reprint should be noted! Only for learning and communication, if there is a source labeling error or infringement, please contact Xiaobian, will be corrected and deleted in time.