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What caused the withering of the entire business and the dismal closure of physical stores?

author:Angela is a star

Many people blame the Internet for revolutionizing the life of traditional business, Zhong Xiaoxi, Cao Dewang of Fuyao Glass, they are all against the Internet.

I think that the Internet has made many things unable to grow.

The public is very incomprehensible why everyone has benefited and driven the rapid economic development, and why these big entrepreneurs are opposing the barbaric growth of the Internet.

What caused the withering of the entire business and the dismal closure of physical stores?

Recently, I was reading a book about an investigative journalist at Amazon.

After ten years at Amazon and understanding Amazon, what is the main thing he talked about?

No1. Sweatshops

Amazon's orders will involve the order fulfillment center, you usually see the order information and shipping address when you buy on the computer, and the warehouse logistics places under the line, it is the so-called sweatshop, also known as the fulfillment center.

What caused the withering of the entire business and the dismal closure of physical stores?

So where are these fulfillment centers on Amazon?

In the Midwest of the United States are some poor and backward areas, because the main transportation in this place is developed, labor costs are cheap, hourly workers earn eight or nine dollars an hour, you have to work 12 hours a day, there are all kinds of physical problems do not want, go to the toilet only once a day, middle-aged and elderly people simply can't stand that it is really a sweatshop, because the industry has been transferred, only a ruined city remains, and people can't walk.

There are doctoral graduates, former lawyers, former white-collar workers, there are no other jobs here, if you want to eat, you have to work.

So we also see that many small and medium-sized cities in China will be the same as the United States in the future, because before the 70s, when the manufacturing industry was particularly developed, many small and medium-sized cities had work and business, but once they entered the manufacturing industry, there was no industry.

What caused the withering of the entire business and the dismal closure of physical stores?

The common people will really enter a very bitter state, you have the strength to find work, and suddenly someone who gives you work will squeeze your last drop of blood.

No2 Procurement Policy

I saw that the book said something very similar to China, and I will briefly say it.

There was a mom-and-pop shop that sold office supplies well, and he took away 80% of the local government supply. It's still nice in this area.

But what about the later stage? Amazon seduced him, saying that you can sell it on our platform, give you traffic support, and give you how much to free. It was good at first, because of the blessing of traffic.

But while doing Amazon, Amazon began to work on the same product exactly as him, looking for the same factory to do processing, but the thing only sold him at half the price, so his order was gone immediately.

But at this time, he does not sell it here, not yet, because Amazon has set up a government procurement center, so everyone who deals with the government must be designated to buy at Amazon, because Amazon hired a country M, a person in charge of the government procurement center at that time, he is particularly familiar with American procurement policy.

What caused the withering of the entire business and the dismal closure of physical stores?

They also hit a product to the lowest price, because the brand category, you created, you come here after there is consumer traffic, after there is traffic, he gives this traffic to himself, on his own OEM production, Amazon's own products.

But stole the original user, so he suddenly knocked down this price, and at the same time snatched the user away, because its price is sold very cheaply, he went to protect his consumers!

So consumers will like Amazon, but the original suppliers are very miserable, they were originally offline, living quite well, very moist, after moving online, they can only barely survive, and some are losing money and making money.

But if you don't do it, the offline business is gone, it has been robbed by Amazon, so they will immediately become a sweatshop, and they will not make any money to produce things for them.

What caused the withering of the entire business and the dismal closure of physical stores?

Now many brands have established a so-called "make it yourself", which uses your original customers, uses your original traffic, and someone will definitely come to you after coming up.

But I made something exactly like you for half the price of you, and I snatched your customers away in disguise.

And if your price is not the same as mine, then you can't make money, your price is the same as mine, you pay taxes to 30%, the platform earns 30, then you end up almost unprofitable, so all these e-commerce platforms are negotiating.

The first is his laborer, who has to work 12 hours a day, earn enough money to survive, and is extremely physically depleted.

Second, his suppliers have squeezed them dry, what profit do they have?

Many people say that the government should be good, the government is not bad, every place to settle in the Amazon is actually the same as these large factories in the domestic Ningde era, I will bring you tens of thousands of jobs, billions of taxes, but sorry, you can't take away these billions of taxes, you take at most one-tenth, ninety percent to return to me.

What caused the withering of the entire business and the dismal closure of physical stores?

Even if you want to build me how many of my special roads, my special railways, etc., and you will also ask for tax relief for the first ten years of road fees, you can't collect money now.

So these predators go to each city, in fact, it has to squeeze out the local people, the government, and this supplier, it can maximize the benefits.

So you see once a business ecology, it achieves a monopoly state, and the places he really passes by do not grow a single grass.

My previous understanding of Internet business was more of a technological innovation and change that would really be convenient for everyone, but today he is just overjoying the so-called consumer.

But slowly it will also earn back from consumers, and more to the detriment of the partners who cooperate with him, whether it is his employees, his suppliers, or the local government.

What caused the withering of the entire business and the dismal closure of physical stores?

Because his size is too big and too attractive, everyone really can't take advantage of the process of participating with him, so we understand that in the process of Internet business, everything really dies, resulting in the withering of the entire business.

So now we also have to re-understand Internet business, although the total amount of economic creation is large.

But instead of concentrating what others deserve, he does not benefit all stakeholders, but he benefits alone.

What caused the withering of the entire business and the dismal closure of physical stores?

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