On the afternoon of October 16, the launching ceremony of Ma Long's endorsement shuanghui press conference and youth table tennis challenge was held in Beijing China Film Directors Center. Guests from consumers, sellers, media and other walks of life attended the event, and under their common witness, Ma Xiangjie, President of Shuanghui Development, officially announced Ma Long as the brand spokesperson of Shuanghui.
Ma Long is the captain of the Chinese men's table tennis team, and is the first double-circle Grand Slam champion of "Olympic Games, World Championships, World Cup, Asian Games, Asian Championships, Tour Finals, National Games Singles", and is deeply loved and recognized by the public. This time, Shuanghui joined hands with Ma Long, aiming to convey the product characteristics of "China's Food Power Champion's Choice" to the outside world and lead the trend of health consumption in the quick-frozen category.
In recent years, with the development of social economy and the continuous growth of consumer demand, the scale of China's frozen food market has continued to expand, and it is predicted that the scale of the frozen food market will exceed 200 billion yuan in 2025. At the same time, under the background of consumption upgrading and fast-paced times, high-quality, convenient and fast consumer demand has spawned the vigorous development of quick-frozen categories, which not only enriches the quick-frozen food market, but also gives the industry new development opportunities.
Ma Xiangjie said in his speech that Shuanghui is a national key leading enterprise in agricultural industrialization, and has always been striving to meet consumers' yearning for gourmet life for many years. Under the guidance of Chairman Wanlong's strategy of "adjusting the structure and promoting transformation", the company has developed a series of products combining meat, eggs, milk and vegetable grain around "one bowl of rice, one meal, one table of dishes". The quick-frozen products such as balls, small crispy meat, steaks, and flour wraps are typical representatives of this time, which are heavy food products developed and launched by Shuanghui around market needs such as nutrition and health, convenience and speed, and multi-scene consumption.
At the press conference, Ma Xiangjie, president of Shuanghui Development, issued an endorsement appointment letter to Ma Long, announcing that Ma Long officially became the brand spokesperson of Shuanghui. Ma Long not only interacted offline with the audience, but also conducted an online lottery with Ma Xiangjie in the Shuanghui live broadcast room. At the same time, Ma Long's endorsement of Shuanghui TVC commercial film also made a national premiere at the scene.
A wonderful friendly junior table tennis match was also held at the event. Ma Long kicked off the friendly match and warmed up with the contestants before the game, and after the game, he also presented the Shuanghui gift box and signed racket to the contestants with Ma Xiangjie, President of Shuanghui Development.
Continuously meeting the growing demand of consumers for meat consumption is the responsibility and mission of Shuanghui as a national brand of meat in China. In the future, Shuanghui will insist on focusing on new consumer needs, carefully research new technologies, new processes and new materials, continuously promote product upgrading, brand upgrading and industrial upgrading, and continue to provide consumers with more high-quality, healthier, tastier and more convenient meat products, so as to help consumers achieve a better life on the table.