Introduction
The National Day holiday has just ended, but the Douyin TV business community has set off a sensation. The account of the new "first sister" Zheng Xiangxiang appeared, with a follower rate of 54%, attracting millions of new fans in three days.
This hot e-commerce anchor has confused many peers and triggered a lot of discussion. In this article, we'll delve into Cheng's delivery style, audience, and controversial aspects, as well as her success factors.
Zheng Xiangxiang's successful traffic password
After the National Day holiday, Zheng Xiangxiang was like a day, and she successfully left many e-commerce anchors behind in just one National Day holiday. Now, open TikTok and see her live clips almost without swiping. Zheng Xiangxiang's magical way of bringing goods is unforgettable.
Her language is simple but powerful, and the frequent numbers "9, 9, 9, 19" flood the audience's brains for a while. She also featured the shape of the dealer and adopted the image of "All or Nothing" to establish a clear image for herself.
Zheng Xiangxiang's live broadcast room decoration style is also very personal, the background is a Hermes box full of orange and yellow boxes, and a tall figure stands behind the display table. This unique scene combination makes her live broadcast room full of freshness.
Zheng Xiangxiang's style of bringing goods is also different. She attracts the audience at a very low price, does not make too many introductions, simply quotes the price, and then puts the product aside.
In the process of making quick decisions and placing orders, the audience sometimes does not even have time to see the specific content of the product. This efficient way of bringing goods has amazed many people.
Crowd targeting
Zheng Xiangxiang's live broadcast room is mainly based on clothing and daily necessities. For example, she sells sweatshirts for 9 bucks, dish soap for 8 bucks, etc., which are inexpensive. As a result, her target audience is predominantly female, mostly between the ages of 30 and 45.
This audience is often tempted to resist extremely low prices. They were attracted to Zheng Xiangxiang's live broadcast room, and once they saw the product they were interested in, they naturally placed an order to buy it because of the affordable price. Zheng Xiangxiang's strategy brought her great success. With expected sales between 50 million and 75 million, she even set a record of 5 million sales. However, some netizens raised questions about product quality, worried about whether the quality of such cheap products is guaranteed.
Although there are some product quality problems, most netizens are still very satisfied with Zheng Xiangxiang's products. This strategy of bringing goods at very low prices has clearly been successful, but it has also caused some controversy. Some believe that this tactic is to quickly accumulate fans, rather than to provide a high-quality product.
The controversial path to success
Zheng Xiangxiang's road to success has not been smooth. She responded to some people's doubts about her, pointing out that she entered the live streaming industry in 2017. She went through many ups and downs, experimented with different styles, but stuck to her dreams. She also reminded netizens that there have been many videos that have recently used her fame to mislead viewers, encouraging viewers to directly message her when they have any questions, so as not to be deceived.
Zheng Xiangxiang currently relies on organic traffic, and her live broadcast room has maintained a viewer of more than 10,000 people, but has sold 100 million yuan worth of products. This number is unbelievable. However, this is just the beginning, and as her popularity continues to rise, it is foreseeable that her live broadcast room will attract more viewers and set more sales records.
Zheng Xiangxiang's success factors
Zheng Xiangxiang's success can be attributed to three elements: supply chain, scene and anchor.
First, she has a strong supply chain. In live streaming, the supply chain is crucial. Without an efficient supply chain, there is no way to bring goods.
Secondly, she created unique live streaming scenes. In the current e-commerce live broadcast market, it is very difficult to succeed without novel and unique scenarios. Therefore, Zheng Xiangxiang spent a lot of time and effort to create a compelling live broadcast room.
Most importantly, she is a great streamer in her own right. She has a good image, full of personality, and has excellent on-the-spot reflexes. This is a necessary quality for a good streamer, because in the process of bringing goods, it is inevitable that various unexpected situations will occur and need to be dealt with quickly.
In the face of the current trend of imitation, Zheng Xiangxiang should have planned early, because any success may be imitated. Nowadays, many bloggers are trying to imitate her model, hoping to get a piece of the pie.
Zheng Heung-heung's success is the result of a combination of factors, and her efforts and persistence also played a key role. Success is not accidental, but the result of hard work and wisdom.
epilogue
The competition of Internet short video platforms is fierce, and new influencers will emerge from time to time. These influencers have had a profound impact on people's lives, so hopefully they can deliver positive energy and provide valuable content to viewers.
Zheng Xiangxiang's success is a case study, she has attracted a large number of fans through innovative delivery methods and personalized images, but also sparked a series of discussions and controversies. In this highly competitive field, success requires constant innovation and hard work, as well as adherence to ethics and character to earn the trust and support of your audience.
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