Will people's appearance suddenly "drop the filter"?
Judging from the recent hot spots, it is quite possible.
For example, Li Sisi was exposed to leave CCTV last week, and it was rumored that he was going to bring goods (some platforms came out to deny it), and there was already some content on Douyin:
▲CCTV version vs Douyin version
How to say, the face is still that face, but many people feel that the feeling has changed a lot:
▲ A little less atmospheric beauty
For example, this fashion week and film festival itself has received a lot of praise:
▲Pretty good?
But after going to the catwalk, the wind reviews took a sharp turn:
▲Rendering of the catwalk
▲ Mass commentary
Even more unjust may be Qiu Ma (a legendary gymnast who can compete in the Asian Games again at the age of 48), who looks like this:
▲Very temperamental looks
But recently in the Hua Xizi advertisement, it became like this:
▲ Netizen spicy comment: I thought it was Li Jiaqi, Hua Xizi was really in love
Why is the face still that face, but the appearance evaluation is very different?
What are the important but invisible "face value filters" that actually affect public evaluation? How do ordinary people take advantage of it?
I am Jenny, I like to disassemble all the "underlying logic" of becoming beautiful, intelligent, and happy, and I have been recognized by millions of people within 7 years as a "teach people to fish" type dry goods blogger.
Today, listen to me talk to you about it, break and knead an issue to explain clearly~ Ensure that you must have a new perspective after reading it!
01
Dignified
Affect appearance
The new generation of people often find that the aesthetics of the older generation are very different from their own.
For example, many influencers who the new generation find good-looking:
▲ The sense of Internet celebrity is relatively heavy
Even if it is beautiful, parents may feel average.
For example, the top and beautiful stars show their parents, and the feedback may be average, they may still think that Li Hong and Ni Ping's faces are good-looking.
▲Contrast effect
In fact, to put it bluntly, it is easy to understand that parents' aesthetics have high requirements for "dignified sense".
The previous generation's preference for dignified sense is a bit like the new generation's preference for "small head and small face" and "good proportions", although it is not as beautiful as a small head and a small face, but many people will feel that the head is large, the proportion is poor, and they can't get it.
Change to parents, although the face is indeed good-looking, but lack of dignified sense, the previous generation is easy to feel that you can't get it.
Of course, the new generation does not emphasize "dignifiedness" as clearly as the previous generation, but, as a mainstream aesthetic preference, in fact, our aesthetics are somewhat bringing:
▲ Yang Zi CCTV small video, compared with other actresses, is dignified, very praised
▲ Zhang Jingyi's new drama was complained about her figure, and in a blink of an eye, the shape of Mother Earth attracted praise, and the supermodel in the same frame did not lose
▲ Zhen Huan vs Internet celebrity version of Zhen Huan, the vast majority of people still like the original version (from blogger @Dexian P picture)
Including the "Guotai Min'an Face" that has been popular in recent years and the "beautiful men in ancient costumes" that everyone likes archaeology, they are actually quite dignified.
In short, "dignified sense" will actually invisibly increase appearance, and the level of dignified sense will also affect our evaluation of a person's appearance.
Understand this, look at Li Sisi:
Looking at the hardware alone, in fact, she cannot be considered very dignified.
Her shortcoming is that her complexion is relatively poor, she feels black and thin in the early days, and her skeleton is not large, so she feels relatively small:
▲ It is estimated that it is not fat, and the sense of aura is poor
Because the face shape is pointed and the hairline is high, the proportions do not look very balanced:
▲Compared with Zhou Tao, you will obviously feel that Zhou Tao is more atmospheric and attractive
The lower half of the face is narrow, which will lead to a narrower dental arch, narrow and easy to convex, so many times when speaking, you will feel that the teeth are "coming out":
▲ It will be better if you don't show your teeth, and you have a bit of a convex mouth feeling when you show your teeth
What's worse, although the dental arch is narrow, it is still wider for smaller mouths, so when laughing, it is easy to feel full of teeth, cracked, and the muscles around the lips are tense:
▲ It will affect the expression and durability
"CCTV" is actually very good at creating beauty, and is very good at creating a "dignified atmospheric beauty".
Although Li Sisi has the above appearance bugs, the shape of CCTV is actually well modified:
First of all, when she hosted the party, the basic skull top was much higher, and the hairline was modified, so that the proportions were more correct, and the qi and blood appeared more abundant:
▲ Although it is a bit old-fashioned to raise too much, the hardware modification is right, and the effect is still good
Including, the party is often festive, so the makeup and outfit will bring a lot of red elements, not only looks very good, but also weakens the presence of the muscles around the lips from a distance, mainly paying attention to the eyebrows and mouth:
▲ So the party style generally has a lot of praise
In addition, CCTV's lens also contributed:
Compared with the past, CCTV's lenses in recent years have become more and more colorful, and they will not directly paste the white face like many beauty videos, which is natural.
▲ Lu Xiaoyu Zhang Jingyi CCTV lens, it is very layered and bloody
▲ Change to other film and television or short video lenses, and I feel that my face is white and my face is flat
This kind of "color-lifting" lens is actually very suitable for Li Sisi, who has his own shortcomings in qi and blood:
▲Compared with the before and after the period, the complexion has evolved significantly, and it looks healthy and atmospheric
Similar to the situation is Zhang Xiaofei, who has just recently brushed a new face on CCTV, with an average complexion in the early days, suitable for CCTV lenses:
▲Her high-light shots are mostly on CCTV
▲The recent party is even more amazing
Moreover, because most of them are hosts, there are fewer film and television dramas or small videos that are stunned, and more shots are the whole body, half body, and small half body, and the details of the face will not be so clear.
When you are full of clothes, pay more attention to clothes and tall and straight figures:
▲ The atmosphere is dignified
▲ The same frame body shape is superior, more temperament (from blogger @sisters_fashion)
When half-body, the shoulder and neck lines are also dominant, and it is not easy to notice facial details:
▲ The host has basic skills
But back to the small video that was said to "beauty off the filter", although the face is still white, it is very fake white, and I don't feel good:
▲ I feel that it is just a filter, not a good look
Moreover, the small video has more faces, and it is easier to notice the pointed face and high nose tip that are more "net-sense" (extreme, unnatural):
▲ Dignified sense needs to be balanced, comfortable and coordinated (left picture from @Zhifeng Entertainment)
In addition, some small video angles are often tricky, which will produce lens distortion, and the abruptness of the cheekbones and maxillofacial area will also increase:
▲ There is no feeling of looking at the four levels and eight steady
After a set, it can be said that after Li Sisi's "sense of modesty" decreased, his appearance evaluation also fell.
What can ordinary people get?
If it is not the kind of special network sense of appearance, in fact, it is more flattering to walk dignified and atmospheric natural wind:
▲For example, the previous Guotai Minan face, many people like it (from blogger @kk God of War)
Upright and comfortable, although it may not be "amazing" and "glamorous", but in fact, it is often a lot more affordable: high recognition, many bonuses.
And to enhance the sense of modesty, in addition to modifying bugs, the following points are also very important——
02
State feeling
Affect appearance
The reason why "beauty has dropped the filter" is that one possibility is that the face has really changed, and another possibility is that the face has not changed but the feeling has changed.
▲ Some small videos are not bad, but they do feel different compared to CCTV
▲Comment feedback
What can affect this "subtle feeling" is actually hardware, but more hidden hardware - body expressions.
In the early days, Li Sisi was actually sweet, his posture was more convergent, he had more shy and delicate expressions when speaking, and he liked to shake his body:
▲ It is sweet and cute
In the later stage, she behaved very dignified, her posture was tall and open, and she looked dignified and atmospheric:
▲Compared with the posture before and after, the temperament is much worse
Moreover, when speaking, the facial expression and the position of the head are also more "stable", and the sense of stability and dignification will come up at once.
▲ The speech in the later period was very calm and steady
In fact, the masses also found this, and many commented that she looked at the small family at first not as good as Dong Qing Zhou Tao, and then looked good:
▲Comments
It seems that "the masses are looking good", but in fact, it is inseparable from her own adjustment of style, posture, expression, etc., and people really have efforts.
After the recent short video, because she wants to appear close to the people and share life, her speech and actions also emphasize cordiality.
Not only will the posture be more "grounded":
▲ Compare the host period
There will be more small expressions and small movements:
▲ Compare the host period
The masses may not be able to notice so many details, but they can indeed get this overall feeling difference caused by different details.
So it will be accurately evaluated, saying that she now feels small again:
▲ So don't say that ordinary people don't have aesthetics! At most, the granularity is coarse
In addition, from CCTV to Douyin, Li Sisi actually lost the addition of the "assimilation effect". The word comes from this paper:
▲ Talked about assimilation effect and contrast effect
It is to the effect that the order and time of looking at the face will affect the evaluation of the face, and if the stimulus appears short, the previous face evaluation will appear on the next face, that is, the "assimilation effect".
Let's say it again, that is, who you often put together, if you don't stare for a long time, you will be "infected" temperament.
Like Li Sisi, although it is not a special Guotai Min'an face, but often appears with Dong Qing Zhou Tao during the inventory, and it is easy to improve the evaluation of her sense of integrity when brushing the screen more (often short stimulation time):
▲It feels a bit like it
But left CCTV to a certain sound, because there are many similar Internet celebrities on a certain sound platform, and the assimilated people have changed, and it is easy to feel that the more you look at it, the more like an Internet celebrity:
▲It feels a bit like it again
Simply put, because of the "feeling change", the "dignified filter" is greatly invalidated, which leads to a decrease in appearance evaluation.
Not only this, but in fact, the "emotional mechanism" is also very important:
03
Affective mechanisms
Affects beauty standards
Whether beauty is beautiful or not, how beautiful it is, seems to be an objective question, but in fact, subjective and emotional influence is also great.
Therefore, smart beauties will not die of beautiful hardware standards, but have long learned to "steal" with sensibility.
For example, it is best understood that we always feel that the people we like and aspire to are better-looking, and the people we don't like and aspire to are not good-looking, even if they are the same person.
Li Sisi is actually very in line with this, it turns out that although he is also ridiculed for the sense of Internet celebrity, but has evolved all the way to have his own foothold, in fact, it is very inspirational, plus the image business level is good, so there are many passers-by who are good:
▲ Mass commentary
It can be said that at that time, Li Sisi was not only Li Sisi, but also a self-motivated and professional image, and this layer actually had its own charm.
And the current Li Sisi is walking in the noble lady style on the platform:
▲ But it is not particularly good-looking, making people want to imitate
Although slack is also a sense of beauty, she feels more trying to create a feeling of "lady lying flat".
For those who originally came to her "upward" and "spirit", they will feel very disappointed, and after not liking it so much, they will also drop the emotional filter.
▲Comparison of different periods
▲ After rumors to bring goods to make quick money, the current review feedback
Again, "professionalism" is actually a hidden beauty killer.
The human psyche is interesting:
Generally speaking, if you don't need to be beautiful, as long as you are a little pretty, it is equivalent to "exceeding the requirements", and your beauty is easy to be magnified.
▲ CCTV handsome guys and beauties, many of them are upright and not stunning, but their appearance is also highly evaluated
▲ In the previous Asian Games, athletes were praised for their appearance, but they actually had professional filter bonuses
On the contrary, if this scene needs you to be beautiful, then as long as you are slightly unqualified, it is equivalent to "below the requirements", and your beauty is easy to be devalued.
▲For example, the beauty of the ice face is amazing
▲ But the proportion is indeed average, and it is very sadistic against the background of black models with significantly better body conditions
▲ Liu Wen's face, many people are more advanced and flattering
▲ But when walking the catwalk, the figure is larger than the scene requirements, which will be very eye-catching
And the reason why "professionalism" is important for appearance is because, once you have a sense of professionalism, it often means that "you are professional in this scene, and beauty is an additional point".
On the contrary, if there is no sense of professionalism, or even a sense of networking, it feels that "beauty is produced in this scene, and beauty is the main point".
▲ It was said that he was the one from the Xinjiang Cultural and Tourism Bureau before, and his appearance was highly evaluated at that time
▲ After discovering that it was an Internet celebrity, many people felt ordinary
This actually explains why it has been popular in recent years to say that "beauty is king fried, and it is not good to make it alone".
Because beauty is an additional score when double-out, it doesn't take a lot to pull up the total score, single out is beauty is the total score, and a slightly lower total score goes down.
And the reference significance for ordinary people is that even if you want to pursue beauty, it is best to at least "seem" (such as personality, posture, dress) that you have other main businesses, even if it is selling goods and chatting, it is better than simple beauty, which will add a filter to your beauty.
▲The label on Sun Yining's body, in addition to beauty and scolding, related videos are viewed super high
▲ Zhou Yangqing's beauty is actually good, but because at the same time there are labels such as scumbag hammer + rich second generation + high emotional intelligence, but everyone has a high evaluation of her beauty
Therefore, to become beautiful, you often can't just want to be beautiful, you must deeply understand beauty, find your own strengths and weaknesses, how to adjust the method, suitable for the unsuitable places, but also to develop your multiple advantages.
Although the current Li Sisi has not found the right direction for the time being, I believe that after adjustment, he may not become the next traffic king, and look forward to her good news~
Assistant in charge: alkali base
—Want to see more about CCTV aesthetics? Guotai Min'an face / Guotai Min'an aesthetic changes / CCTV aesthetic to Internet celebrity sense / Ma Fanshu to Internet celebrity sense / CCTV lens
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