Yu Wenliang became popular and was praised as an "ordinary spokesperson", and his followers rose by millions in 10 days.
The topic about him has been on the hot lists of major social platforms, and it is said that the number of views on Guangmouyin is as high as nearly 1.2 billion times.
It's just amazing!
Who is Yu Wenliang?
In today's traffic-oriented era, how did he achieve an overnight hit?
Vista looked at the world and described him as "not handsome, only recording daily life", "he is thousands of you and me", it is said that he is popular because of "ordinary".
With inches, small eyes, rough skin, and casual dress, Yu Wenliang's appearance looks really ordinary.
It belongs to the kind that cannot be found at once when thrown in the pile of people, but it is inexplicably fired.
Many people may say that if you want to stand out on the Internet, don't you need to be distinctive?
What kind of characteristics are so ordinary, why is he a fan!
01. Anxiety comes from not being able to self-identify
As we all know, the Internet is now filled with flaunting wealth and all kinds of exquisite life.
Many ordinary people have begun to have self-doubt, and they dare not post photos without beauty, and "self-identification" has become too difficult.
Too many people are internally consumed and live in anxiety, and if you look at Yu Wenliang's comment area, you will know his value.
Many people will post photos in his comment section.
The point is that everyone is friendly here, and a person who is completely dissatisfied with his appearance will receive "actually you are quite handsome" praise here, and thousands of people will praise him.
There are also people who dare not send a circle of friends on their birthday, and they can receive birthday wishes from too many strangers here.
The fat girl posted photos saying that she was inferior because of her fatness, and many people would encourage her: thinness is not the only aesthetic standard.
Yu Wenliang's comment area is completely different from others, with almost no insults, ridicule and slander, only giving people the feeling that this is a large-scale healing scene that cures his ordinary shame.
Some netizens even said that Yu Wenliang's truth activated their lives and cured their "ordinary shame".
So what kind of magic does Yu Wenliang have to trigger such a huge resonance of goodwill?
02. Remove the mask to be a new life
Carefully watched some videos taken by Yu Wenliang, and found that his videos were as ordinary as his people, but definitely not featureless, on the contrary, very distinctive.
Yu Wenliang's biggest feature is truthfulness, and he doesn't even mind posting his large-scale "social death" scene on the Internet.
He can jump around like a wild man on the beach in the middle of the night with a group of energetic buddies.
He can upload 100 pictures of himself dozing off in class, as well as the appearance of unscrupulously eating in the school cafeteria, and the scene of skewering at night with a group of friends without regard for the image...
Not only that, but he would also get carried away while watching sports games, improvise singing in the back seat of a speeding car, and when tired, he would lie on the ground and rest on all fours...
It's just too real, it's a slice of life that thousands of people have experienced.
However, how many people feel inferior because of such an ordinary life, they did not expect that someone could bravely expose this state so calmly.
They didn't expect that such an ordinary life not only did not attract group ridicule, but also received great attention, and everyone was full of goodwill.
Without filters and halos, the real life that has not been refined is also a life to be proud of.
03. Don't be humble, know how to be proud of yourself
The famous writer Sanmao once received a letter from a reader.
In the letter, the reader said that he will soon be 30, not married, and only a low-level employee of the company, without his own house, every day when he returns to the rental house, he is very depressed, unable to find the meaning and value of life. ”
This kind of feeling may be experienced or experienced by every ordinary person.
Sanmao wrote in his reply:
"You have a good job, your own home, even if it is rented, even if you are not working, you will think about the value of life, explore the meaning of life, this is a very beautiful thing, do not have to be humble, you must know how to be proud of yourself."
Everything is beautiful, there is no need to be humble, let alone compare with others, ordinary life is also worth being happy and proud.
In Yu Wenliang's video, three big boys can be happy like three fools after taking a bath with 2 yuan, which is the most real, mediocre and worthwhile life.
Ordinary people found a sense of belonging in the comment area of Wen Liang and activated their love and passion for life.
The house can be simple, the food can be simple, the life can be unsophisticated, but freedom and joy are priceless.
04. Truth and happiness are traffic passwords
Shooting without elaborate design and arrangement, without any skill...
Some are just casual, free, real and ordinary, it is this frank life display and sharing, but it has won the audience's greatest praise and recognition.
Some people say that his popularity is not accidental, there must be a platform behind it, however, traffic is also a real embodiment.
Yu Wenliang showed everyone the most ordinary life, the most real happiness, so simple and simple laughter, how many people have not experienced it for a long time.
If you want to get traffic, you must provide value to people, and what Yu Wenliang provides for netizens is the most precious emotional value, which is also the reason why he can be popular traffic password.
Although he is ordinary, he is always being himself, and he has also given most ordinary netizens the courage to record himself.
At the end of the day, he deserves to be red!