文|沈言案
The article was originally published by Shen Yan's headlines, please do not plagiarize and reprint
In the era of the flourishing of the retail industry, Fat Donglai has been able to maintain the leading performance of the retail industry.
Unlike other comprehensive supermarkets, Yu Donglai, the founder of Fat Donglai, thinks he is too profitable and has lowered prices many times.
This can't help but make the public wonder, how can there be capitalists who think they make too much money? What is the charm of Fat Donglai that can be far ahead of the comprehensive supermarkets?
The road to prosperity from the fat east
When it comes to Fat East, everyone must know that everyone will more or less buy things in this supermarket, even if they have not purchased products, they must have seen this large supermarket on the side of the road.
Founded in 1995, Fat East has built more than 30 branches across the country, and Fat East has involved a wide range of fields, including department stores, electrical appliances and so on.
The predecessor of Fat Donglai was called "Mochizukilou Fat Shop", and this store has always insisted on selling real goods, so it has created a bloody road of its own in the era of fakes.
In just two years, the Wangyuelou fat store exceeded the turnover, and then changed its name to "Fat Donglai Tobacco and Alcohol Co., Ltd." ”
The future will be bright, and the founder Yu Donglai's heart is also full of confidence in future development, but who expected that a fire would almost strangle Fat Donglai in the cradle.
At that time, there was a group of punks in the society who teased female clerks, Yu Donglai chose to call the police in a fit of anger, and his practice angered the punks, so the punks took advantage of everyone's lack of attention and set a fire on Fat Donglai.
It is also this fire that has plunged Fat Donglai's business into crisis.
Founder Yu Donglai
After this disaster, Fat Donglai dealt a great blow to Donglai, and he faced eight lives and damaged goods that died in the fire.
Even in this case, Yu Donglai did not sell badly, but posted a notice telling everyone that if they were not satisfied with the goods, they could come to refund.
But at that time, no one from the masses came to refund, and it was the kindness of the people to Donglai that made him persist, and Yu Donglai, who was cheered up, continued to insist on running Fat Donglai.
Yu Donglai's business philosophy is "use genuine products, exchange sincerity", he has also been practicing this phrase over the years, customers buy goods in Fat Donglai to undergo any inspection, if there is any dissatisfaction, will return to the customer.
In fact, Yu Donglai's philosophy is also derived from his experience, five years before the establishment of Fat Donglai, Yu Donglai was also engaged in the wholesale industry of tobacco and alcohol.
Because Yu Donglai was flexible, in that era of general low income, Yu Donglai had already earned 3,000 yuan, and it was also because of his successful experience, so Yu Donglai moved the mind to make quick money.
Yu Donglai once sold low-priced cigarettes in order to make money, and he also went to a detention center because of this matter and owed foreign debts.
It was also under a series of lessons that Yu Donglai made the determination to only sell real goods.
Fat Donglai has always been known for selling real goods, and the development is getting better and better, even the big brother in the retail industry, Wal-Mart, has been cautiously investigated for six years when opening a new store near Fat Donglai, which shows that the existence of Fat Donglai has also posed a certain threat to the retail industry.
The way of doing business from the fat east
Fat Donglai has attracted a batch of customers with sincerity, and in 2011, Fat Donglai's annual sales have reached almost 6 billion yuan.
It is not easy for Fat Donglai to achieve such results in third- and fourth-tier cities, and Fat Donglai has been a legend along the way, developing from a little-known small shop to a comprehensive supermarket, opening one branch after another.
Many people can't help but wonder why Fat Donglai has developed so successfully, and Yu Donglai also responded to this, saying that the most important thing is to treat the people sincerely.
We can see that there are free battery car parking areas, free drinking water, free charging treasures, and even storage rooms for pets at the entrance of the Fat Donglai shopping mall.
Fat Donglai also intimately designed a shopping cart suitable for different groups of people, and prepared intimate slogans next to the items, Fat Donglai used service to make the people feel warm.
Not only does it take care of customers, but it is also very humane to employees, and unlike the bosses who squeeze employees, Yu Donglai's employees enjoy many benefits.
Since the 90s, the salary of employees in Fat Donglai has been three times that of employees in surrounding stores, and with the continuous development of Fat Donglai, the salary of employees has also been increasing, and various benefits have followed.
Fat Donglai employees enjoy 40 days of paid vacation every year, and there is no need to work overtime here, Yu Donglai pays great attention to the health of employees, and even Donglai requires employees to take their families on a trip once a month.
Yu Donglai practices his concept with actions, and the enterprise of Fat Donglai is also full of happiness and freedom, I believe that under the leadership of Yu Donglai, the future development of Fat Donglai will be better and better.
Due to the rules of the platform, you will only be recognized as a fan if you have more interaction with me. If you like my article, you can click "Follow", and you can receive the article push as soon as you become an iron fan.
[Disclaimer] The article event content process and pictures come from the Internet; If it involves copyright or character infringement, please contact us in time, and we will delete the content!