Text/Microhistory
Editorial/Microhistoriography
<< • Preface - • >>
Kiwi - once the "king of fruits", now reduced to "evil fruit"!
The "divine fruit" kiwi fruit has changed from being loved by everyone to the "evil result" that everyone shouts "fighting", and is deeply mired in word-of-mouth.
Kiwi, known as the representative of fashion nutrition, why has it plummeted from its past glory to today's "unbearable"?
<< ·——The jewel of Chinese fruit culture - Kiwi - ·>>
Kiwi fruit, before it was officially listed as a delicious fruit, was placed on display, and then became an edible wild fruit during the Ming Dynasty, when it was widely wild in the mountains, and farmers would pick kiwis and sell it in towns.
By chance, a kiwi seed crossed the ocean and was brought to the South Pacific, where it settled and was cultivated by them.
Perhaps because it came from the "mysterious East", the kiwi was given the name "kiwifruit", which became the focus of their attention for a while, and many years later, mainland scientists improved kiwifruit and brought it back to the motherland.
Scientists have shown that kiwifruit is rich in various vitamins, antioxidants, rich minerals and other nutrients, which are of great benefit to human health, and can enhance physical fitness, beauty and beauty of excellent food, so kiwifruit was once very sought-after.
However, due to a series of reasons, Kiwifruit, which once existed as a "treasure", has been disliked.
According to netizens, in order to pursue more interests, some kiwifruit growers have privately carried out "special treatment" on fruits regardless of the physical safety of consumers, causing excessive amounts of harmful ingredients in all aspects, which has attracted attention.
<< · - the consequences of evil change rapidly, and regeneration is more important than keeping the right - · >>
Kiwi fruit was originally the king of fruits that everyone loved, and its output once ranked first among fruits, but over time, it gradually transformed into the "evil fruit" in the mouths of the public.
"Juicy and sweet in one bite, endless aftertaste", such a good memory has become a thing of the past, and now kiwi fruit is difficult to soften no matter how long it is left, and the taste is extremely poor, which is a big disappointment.
The aura that once swept the globe has long faded into the abyss of widespread abandonment.
The unethical operation of merchants is the root cause of the birth of this "evil fruit", and in order to obtain the highest benefits, some merchants regard the ripening cycle of kiwifruit as nothing, and wantonly use early picking methods to enter the market in batches of green fruits that are not yet fully ripe.
Kiwi fruit is a late-ripening fruit, and growers greatly affect its growth process, resulting in poor taste.
More seriously, some businesses even use food additives such as bulking agents and ripening agents, destroying the most original natural taste and nutritional structure of kiwifruit, and the residue of additives will not only harm health, but also damage the environment and fruit trees in the long run.
These "unsightly" business methods have made kiwifruit lose its natural quality charm and destroyed the trust of consumers.
To revive the reputation of kiwifruit, it is necessary to start from the aspects of cracking down on early harvesting and prohibiting the abuse of additives, so that it can return to the quality standard and return to the natural production direction.
Kiwifruit falls to the state of "evil fruit", not overnight can be formed, environmental pollution is increasingly serious, industrial exhaust, vehicle exhaust toxic substances deposited into the soil, absorbed by fruit trees after the negative impact on fruit quality.
Kiwifruit producing areas have encountered relatively arrogant smog weather in recent years, which also weakens the photosynthesis of sunlight to a certain extent and affects the sugar accumulation of fruits.
There are problems with planting technology, some fruit farmers in order to pursue high yield, resulting in too close distance between trees, insufficient light time, serious restrictions on quality, too dense cultivation is also prone to produce diseases and pests, resulting in poor tree development and fruit quality decline.
Under the superposition of various problems, the quality of kiwifruit has indeed been damaged, so to revitalize it, in addition to starting from business ethics, it is imperative to improve the scientific level of tree planting, fertilization, harvesting, storage and transportation.
Organize scientific research forces, research new cultivation technologies to adapt to climate change, update plant protection measures, and guide fruit farmers to adopt advanced regular sugar testing and bagging technology to ensure the growth quality of kiwifruit.
In this era of material desires, evil consequences are everywhere, we must keep our eyes open, only by cherishing every individual living being, they will return to the world with the most beautiful gesture.
The development of the kiwifruit industry needs to balance multiple aspects, the pursuit of profit is an understandable business instinct, but not at the expense of quality, consumers have the right to buy high-quality products, but should not blindly follow rumors.
We need to maintain rationality and prudence in development, whether kiwifruit can return to the peak, it remains to be tested by the market for a long time, any reputation may be fleeting, only quality is the foundation of the business.
<< - Epilogue - · >>
I hope that all departments, fruit farmers and consumers can work together to reshape the brand image of Kiwifruit, and let us use love and patience to protect this delicious fruit that has been missed by countless people and return him to its former glory.
If the brand wants to be prosperous, it must not be bloated and impetuous, and must firmly hold the quality of the life, otherwise, any bad deeds behind the good name will be exposed, and any king will fall to the altar in the insults.