Break through 70 million! Huawei's mobile phone shipment target doubled, what will be waiting for Apple?
Huawei Mate 60 Pro is not sold first, re-setting off competition in the field of high-end mobile phones, directly surpassing the iPhone 15 in terms of popularity, after more than a month of verification, the market response is very good, all models of Mate 60 are being robbed.
Huawei also completely sounded the clarion call for counteroffensive, Yu Chengdong responded at the developer conference that "the light boat has passed the 10,000 mountains", directly announcing the completion of the construction of the domestic supply chain, obviously after wanting to buy Huawei mobile phones have bought, it is expected that this year's mobile phone shipments will exceed 30 million.
And the potential of the Mate 60 series does not stop there, according to insiders, there is news that Huawei smartphone shipments will break through to 70 million units next year, if this is true, what impact will it have on Apple, Qualcomm and other companies?
Advantages of the Mate 60
Huawei is a communications company, and the mobile phone business is complementary, after years of efforts, although the use of Qualcomm chip + Google Android combination, but after the birth of the 5G network, in the mobile phone sales all the way counterattack, about to break through Samsung in total sales, the United States jealousy began to work.
At that time, Huawei has become an existence that can compete with Apple, and mobile phone sales in the high-end field continue to rank on the list, but the chip rules in the United States forced TSMC to cut off supply, and after the Kirin chip faced discontinuation, Huawei mobile phones could only temporarily withdraw from the stage.
Although Qualcomm resumed the supply of 4G chips in the future, Huawei is naturally unwilling to adopt it on a large scale, under this "uncompromising" concept, Huawei successfully opened up the domestic supply chain, the high-end Kirin 9000S returned, with the Hongmeng 4.0 system, the perfect fit makes Mate 60 have the capital to call Apple.
All of Huawei's efforts were shown on the Mate 60, Google cut off the Android system, Huawei self-developed the Hongmeng system comparable to Apple's IOS, and the Qualcomm Snapdragon chip cut off, so that the Kirin chip was turned positive overnight, plus self-developed Kunlun glass, imaging system, basalt architecture and so on.
The biggest surprise of Mate 60 is the satellite communication function, compared with the previous generation version has been greatly upgraded, no longer limited to text information, directly brought the satellite call function into the civilian mobile phone, which is difficult even for Apple to do, many technical blessings, but also make Mate 60 competitive with the iPhone 15.
Without any publicity and warm-up, directly promote the Mate 60 to the market, Huawei this is how confident, so far no mobile phone manufacturer dares to do so, Mate 60 also won the first place in September domestic mobile phone brand sales, Huawei mobile phones also directly announced the return.
Previously, according to the analysis of well-known analyst Guo Mingxi, Huawei Mate60Pro shipments in the second half of the year will reach 6 million units, the current mobile phone downward market sales are not good, even Apple's year-on-year shipments are also falling sharply, it seems that only Huawei is moving forward against the wind, and Huawei's goal is not limited to this.
Huawei's new machine popularity continues to rise, in order not to affect consumer purchases, the current Mate 60 series has been working overtime production, there is news that Huawei has raised the shipment target for 2024 to 60-70 million units, compared with last year's shipments are directly doubled, what will this bring to Apple?
How Apple should respond
Mate 60 has been released for nearly a month, and the United States has not yet figured out the origin of the Kirin 9000S chip, reviewed all the records of the use of lithography machines, and has not studied a reason, can only determine that it is made in China.
After the review of the self-developed Kirin chip, Huawei will definitely say goodbye to Qualcomm after that, if the supply of 5G chips is not restored, it is estimated that there will be no possibility of cooperation after that, and Apple's situation is no better.
In recent years, Apple's global sales of mobile phones have been declining, and various countries have issued huge fines for Apple's "monopoly" behavior, and the Chinese market is relatively much more benevolent, and the new iPhone is still being robbed by the Chinese people, for the simple reason that there is no other choice in the high-end field.
But the subsequent situation is different, Mate 60's strength competition is not lost to the iPhone 15, compared to Apple's "squeeze toothpaste" upgrade, Huawei is much higher in the subsequent potential, this final game is difficult to have a winner.
Would you rather support the Mate 60 or the iPhone 15?