In recent years, consumers' enthusiasm for IP has been rising, providing a broad market space for IP theme parks. At the same time, the increased support for the cultural tourism industry at the policy level provides a favorable environment for the development of IP theme parks. The continuous application of emerging technologies has also provided IP theme parks with more diversified play experiences, such as AR, VR, light and shadow technology, etc., bringing visitors a more realistic and three-dimensional interactive experience.
Recently, the first immersive IP theme park in the domestic game industry, POP LAND, officially opened in Beijing Chaoyang Park. On the first day of opening, Bubble Mart City Park attracted a large number of tourists to experience, the four core areas were popular, tourists were full of enthusiasm, and the joy index soared, and Bubble Mart City Park also became the hottest brand pilgrimage site in Beijing.
IT IS UNDERSTOOD THAT THE ENTRANCE OF BUBBLE MART CITY PARK IS A FANTASTIC AND COLORFUL BUBBLE STREET, WITH MANY CHARACTERISTIC IP STORE INTERACTIVE INSTALLATIONS, YOU CAN SEE CLASSIC IP FIGURES SUCH AS MOLLY, LABUBU, DIMOO, SKULLPANDA AND PUCKY. AT THE END OF BUBBLE STREET, IS THE LABUBU ADVENTURE FOREST WHERE THE MONSTERS FAMILY LIVES. The forest area inherits the original natural landscape of Chaoyang Park, and takes the story background of the IP image as the starting point to create many unique scenes such as mysterious fishing villages, elf tree houses, and warrior tribes. Non-powered devices such as sand, bouncing clouds, slide combinations, forest fun and small mazes allow visitors to enjoy a happy time.
EAST OF THE PARK IS MOLLY'S CASTLE. The first floor of the castle is the Tide Play Collection and MOLLY Dollhouse, and the second and third floors are themed restaurants. The basement floor of the castle revolves around MOLLY's wishes, creating an immersive experience venue "Wish Journey", which is divided into two versions, "exhibition version" and "immersive version", allowing the audience to experience the whole process of tide play production up close. To the south of the castle is the lakeside area, on which an elegant yacht, the Delicious Discovery, is moored, on which visitors can enjoy exquisite desserts.
After thirteen years of development, Bubble Mart has now built a comprehensive operation platform covering the entire industry chain of trendy toys. Now Bubble Mart is building a comprehensive business framework that can make IP play a greater value, including trendy toys, specialty stores, parks, games, film and television and other business forms, and the opening of the city park is also one of the important embodiments of the derivative value of Bubble Mart's development of IP.
In fact, IP is the foundation and core of all services of Bubble Mart, and how to further develop the value and potential of IP is also a topic that Bubble Mart has been researching. At present, the number of IP and commercial value of Bubble Mart are in a leading position in the industry. BUBBLE MART'S LATEST FINANCIAL REPORT SHOWS THAT HEAD CLASSIC IP SUCH AS MOLLY, SKULLPANDA, DIMOO, AND THE MONSTERS STILL MAINTAIN RAPID GROWTH, WHILE NEW IP SUCH AS HACIPUPU, ZSIGA, AND PINO JELLY LAUNCHED BY THE DESIGNER TEAM PDC ARE ALSO STRONG.
"Making IP deeper and thicker and providing consumers with more opportunities to interact with IP offline is the core purpose of Bubble Mart as a park." In addition, the establishment of an offline experience R&D base can empower existing businesses, and actively capture new needs and ideas from tourists will also help incubate new businesses. Hu Jian, general manager of Bubble Mart City Park, said. Trendy Play IP meets the emotional value needs of modern young people for fashion, technology and culture, and has become a carrier that can stimulate people's interest, create interaction and transmit culture. For Chaoyang Park, which is looking forward to improving quality and upgrading, the addition of tide play IP also injects new vitality and "tide power" into the development of the park, and the new scene activates the new experience of the park, and fills the "atmosphere" of light life.