Text | Micro Xiaoyun
Edit | Micro Xiaoyun
preface
Viewers who have been paying attention to the CCTV host must have noticed that this year is a particularly turbulent year, and since the Spring Festival Gala, the group has undergone a certain degree of adjustment.
Just recently, Li Sisi, who has hosted the Spring Festival Gala many times, revealed on social platforms that he had left CCTV, which shocked everyone.
In fact, looking back at what has happened over the years, you can find that Li Sisi's departure has long been traced.
Was her departure passive or proactive? Where will she go after leaving CCTV?
Leave CCTV, or will engage in live broadcast sales
Just on October 9, Li Sisi posted this paragraph on social platforms:
"It's the most difficult day to leave, a slight willow to thank the east wind. Thirteen years of struggle, grateful for all. The scenery of Qi Qian Road, Mu Guang walked. ”
Perhaps this sentence was too subtle, and then Li Sisi replied with another comment, saying that he had begun to embark on a new journey.
This reply can be said to be very clear, she has indeed left CCTV, and is ready to engage in some new attempts and actions, which makes people wonder, what will she do?
Over the years, many hosts have left CCTV, each with its own way out, some have gone to various local stations as pillars, and some have seized the Internet outlet, began to become Internet celebrities, and started live broadcast sales.
There are many people who are the pillars of the CCTV host, and even many people have gone to Phoenix Satellite TV, such as Yang Lan, Chen Luyu, Xu Gehui and so on.
Therefore, many people jokingly call CCTV the Whampoa Military Academy of Phoenix Satellite TV, which specially sends well-trained talents to Phoenix Satellite TV.
If Li Sisi can go to Phoenix Satellite TV, it is also a good way out.
However, more people speculate that Li Sisi should choose the second path and become an Internet celebrity live broadcast to sell goods.
This is not only Li Sisi's personal way out, but also one of the ways out of many CCTV hosts, such as the well-known Zhou Zhou, Wang Xiaoqian, Ouyang Xiadan and so on after leaving CCTV, they chose to be self-media bloggers.
Because of the fame and experience accumulated in CCTV, their entrepreneurial road is obviously much smoother than others.
Now when you see them, keen people will find that the bags they carry on weekdays are no longer affordable for ordinary people, which is enough to see that the income of being an Internet celebrity is indeed good.
Before resigning from CCTV, Li Sisi had already begun to operate his own short video account.
Unlike ordinary people sharing their daily lives, Li Sisi's short video content is obviously simply planned in the early stage, seemingly random, but in fact quite planned.
She cleverly uses her identity as a beautiful host + child's mother to popularize science to the public or recommend some maternal and infant parenting knowledge and some cosmetics and so on.
In addition to sharing these contents, a check on Li Sisi's account homepage shows that her homepage has a product window with dozens of products.
It can be seen that she has long used her fame to take advantage of the Internet to start some attempts to bring goods.
Once she still had the restrictions of her identity, she did not dare to do it too obviously, now that she has left CCTV, she should seize this wave of opportunities and officially enter the selling industry.
In just 23 words, it is suspected that CCTV abandoned the truth
CCTV has always had a tradition of "old with new", and Li Sisi was also brought to the Spring Festival Gala by Dong Qing and entered the public's field of vision.
However, on the stage of the Spring Festival Gala in 2023, the audience was surprised to find that Li Sisi's figure was gone, replaced by the faces of two new generations, and Li Sisi directly skipped the stage of "old with new" and was hidden.
Just when the audience was strange, she suddenly posted a sentence on social platforms:
"Although the snail is walking very slowly and slowly, it has been moving forward steadfastly."
Li Sisi's short 23 words made countless people associate, and people with flexible brains quickly thought that this was probably the truth that she was abandoned by CCTV.
The reason is very simple, that is, Li Sisi's personal development can no longer keep up with the progress of the times.
Li Sisi is a person with a high starting point, a well-off family, who has not worried about eating and drinking since he was a child, and can also participate in various interest classes to expand his skills.
She herself is beautiful, her grades are also very good, and she also has a certain talent in hosting, and she has participated in various activities to show her talent as early as high school.
After graduating from university, he successfully entered CCTV, and soon appeared on the stage of the Spring Festival Gala, becoming the top figure of the pyramid of the host world.
It all went well, but here's the problem, so smooth.
Because it was so smooth, Li Sisi did not experience any winds and waves, so that she developed a kind of psychology of being content with the status quo.
If it were anywhere else, she would probably be able to continue in this way until she retired.
But where is CCTV? CCTV is a place full of talent.
She doesn't work hard, some are new people who work hard enough and old people who are still pursuing innovation, she is out of place in it.
Host a TV shopping program and be marginalized by CCTV?
In addition to the Spring Festival Gala, other programs hosted by Li Sisi have also been greatly adjusted, and in the list of CCTV hosts announced earlier, her name can be ranked sixth, which is enough to see her status decline.
But during that time, Li Sisi nominally did not leave CCTV, she was still doing things for CCTV, so where did she go?
Li Sisi's fans turned over one by one and finally found her on the shopping channel.
I have to say that TV shopping programs are too backward in the current era, and there are fewer and fewer people watching TV themselves, not to mention that there are far more convenient online shopping options than TV shopping, and it is debatable whether this show is necessary.
This can't help but make people start to think, for CCTV, is the existence of Li Sisi also worth discussing?
From the list ranking to the change of hosting programs, Li Sisi was undoubtedly marginalized and coldly treated by CCTV.
Presumably, proud as Li Sisi, she cannot accept this arrangement of CCTV, so many people speculate that it is likely that she chose to leave her job on her own initiative in order to save her last trace of face.
epilogue
Li Sisi, who was once optimistic by everyone and called "Dong Qing's successor", reaped such an ending, and people couldn't help but sigh.
In the final analysis, the competitiveness within CCTV is too great, and Li Sisi, who has been content with the status quo, cannot keep up with the rhythm, and will naturally be eliminated by the rules of survival of the fittest.
But the skinny camel is bigger than the horse, Li Sisi has such a talent, even if he is not on CCTV, going to other satellite TV or live streaming goods must have a good future.