Urban Express-Orange Persimmon Interactive News, "It is the most difficult day to leave, and the slightest willow is Xie Dongfeng." Thirteen years of struggle, grateful for all. Qiqian Road scenery, Mu light walking".
A few days ago, Li Sisi, a well-known host of CCTV, posted through his personal Weibo, announcing his departure from CCTV, which has struggled for thirteen years.
Li Sisi, who has hosted the Spring Festival Gala 9 times, is the "first sister" of CCTV in the minds of many viewers. Regarding his departure, Li Sisi responded to netizens in the comment area of Douyin's personal account: "Open a new challenge. ”
Although Li Sisi did not specifically disclose his next plans, many netizens speculated that he was likely to transform into a live streaming anchor.
On the 10th, the reporter found that an account called "Li Sisi Yanxuan" was quietly launched on Taobao Live. At present, the number of fans is not much, only more than 300. Whether this account is Li Sisi himself, Taobao Live has not responded at present.
However, judging from Li Sisi's previous accounts on several platforms, the possibility of live streaming is not excluded.
"Host Li Sisi" currently has 9.69 million fans on Douyin, and the identity labels are "Host Li Sisi" and "E-commerce Quality Author".
Li Sisi posted 678 short video works on Douyin. In addition to sharing her work and life, in the past year, she has begun to try unboxing short videos and some business promotion. In the merchandise window area, there are 46 good items, showing 4877 followers and 5240 sold items.
From the perspective of commodity categories in the window area, they are mainly related to books, school supplies and women's fitness products.
Speaking of Li Sisi, many people will think of the Spring Festival Gala.
On the night of Chinese New Year's Eve 2012, 26-year-old Li Sisi, together with Zhu Jun, Li Yong, Dong Qing and other seniors, stood on the stage of the Spring Festival Gala, setting a new record for the oldest host of the Spring Festival Gala. Since then, she has been active in CCTV, who has hosted 9 Spring Festival Galas, and was also considered Dong Qing's successor.
Nowadays, live streaming has become a new choice for many people. Among the anchors who continue to join it, we see many familiar faces - CCTV hosts. With a bright appearance and excellent on-the-spot reaction ability cultivated under the lens for many years, many CCTV hosts have previously been involved in live broadcasting.
Recently, CCTV host Liu Fangfei opened a live broadcast in Xiaohongshu in her personal name. The most watched one, attracting 360,000 online viewers. The goods brought are mainly health care products, cosmetics, shoes and clothing. However, it was commented by netizens that the expression of the private live broadcast was too serious and unnatural.
Before that, Liu Chunyan, Lang Yongchun, Wang Xiaoqian, Li Xiaomeng, Ouyang Xiadan, Zhang Xiaonan, Zhang Lei, etc. also got involved in live broadcasting, which also triggered some discussions. Lang Yongchun once commented: "Now the whole people live broadcast, the gentleman loves money, he has a way, and I don't steal or rob, why not?" ”
So, what do you think?
(Urban Express - Orange Persimmon Interactive)