Yu Chengdong faced Li Xiang in the air! The new M7 has exceeded 50,000 orders in a single month, and the ideal strongest opponent has returned
Car stuff (public number: chedongxi)
Author | Juice
Editor | Zhihao
"It's not easy to come back to life!"
After the new M7 received more than 7,000 orders in a single day, Yu Chengdong, chairman of Huawei Car BU, sighed in the circle of friends.
There is no doubt that the new M7 has undertaken the task of sales this year, Yu Chengdong revealed that since the official release on September 12 this year, the order volume of the new M7 has exceeded 50,000 units, and even exceeded 10,000 units in the last two days of the National Day holiday alone.
▲Yu Chengdong's circle of friends shares the war report (source network)
From this point of view, although the new M7 has been released for nearly a month, its popularity has not decreased at all, and even the number of orders for many days has exceeded 3,000 units.
Also as a range extension medium and large SUV, the main competitor of the new M7 points to the ideal L7, from the size point of view, the body size of the new M7 is 5050/1995/1750mm, and the size of the ideal L7 is 5080/1995/1800mm, and the model positioning of the two cars is relatively close.
From the price point of view, the price of the new M7 is 24.98~329,800 yuan, and the price of the ideal L7 is 31.98~379,800 yuan, and there is a certain overlap in the selling price.
Therefore, the hot heat of the new M7 in the market will have a certain impact on the ideal L7. At present, the two sides also have some secret competition, ideal car publishes sales data every week, and Qianjie responds by posting single-day orders.
In fact, the competition between ideal and Qianjie has long begun, and Li Xiang, the founder of Ideal Auto, once revealed on Weibo that it was precisely because of the launch of the M7 that the ideal ONE car had to end its product life early, and even Huawei's entry also allowed Ideal Auto to start the organizational structure to learn from Huawei.
Now Li Auto has achieved a stable performance of 30,000 units per month, while the performance of the previous months was not good, the data shows that the sales of the M7 in August were only 3223 units, while the monthly sales of the old M7 were only 432 units.
However, at that time, Yu Chengdong did not directly respond to Li Xiang's remarks, and this time Yu Chengdong's appearance in the circle of friends was more like a response to Li Xiang.
Therefore, from this point of view, the success of the performance of the new M7 is very important for the competition.
1. Multi-day orders exceeded 3,000 units, and the cumulative orders exceeded 50,000
Since the official release of the new M7 on September 12, the heat about this car has not stopped. In less than 24 hours, orders for the new M7 exceeded 15,000 units.
▲The scene of the new M7 press conference
On September 16, Cialis Automobile once again displayed an order poster, which showed that the number of new M7s exceeded 2,000 units that day. Since then, orders for the new M7 have continued to rise, with the number of orders exceeding 2,700 units on September 17 and more than 4,700 units in two days.
With the popularity of Huawei's autumn full-scenario new product launch conference at that time, the order volume of the new M7 continued to increase, with the number of orders exceeding 2,100 units in a single day on September 23, and more than 2,200 units on September 24, and the order volume exceeded 4,300 units in two days.
However, during this time, deliveries of the new M7 have not yet begun, and theoretically, as the release date gets farther and farther away, the number of orders for the vehicle will gradually decrease and return to normal.
However, during the National Day period, the order volume of the new M7 not only did not decrease, but also continued explosive growth, and on October 6, the number of Dading reached a new high, exceeding 7,000 units. According to the information disclosed by Yu Chengdong's personal social software, the number of Dading on October 5 also reached 3,500 units, and the order volume in two days exceeded 10,000 units.
▲The new M7 has more than 7,000 orders in a single day
Also according to the information of Yu Chengdong's personal social software, the number of Dading on October 7 was added to 4197 units, and as of 10 pm that day, the number of new M7 was 55506 units.
Up to now, the release time of the new M7 is less than a month, and 55,000 large orders have been accumulated, which is a very strong growth momentum.
It is understood that there are many reasons for the large increase in orders for the new M7, on the one hand, because of the popularity brought by Huawei's new machine Mate 60, more and more consumers have begun to enter Huawei's offline stores, and at present, Huawei has opened up sales channels with Huawei, which means that users who enter most of Huawei's offline sales network have the opportunity to experience the new M7.
On the one hand, the product power of the new M7 is indeed competitive, on the one hand, the company spent 500 million yuan to upgrade the places where the vehicle can not be seen, and even at the end of the year, it will achieve urban NOA nationwide; On the other hand, the starting price of the new M7 has been reduced by 70,000 yuan to 249,800 yuan, which is also very competitive.
▲ Yu Chengdong Weibo revealed that the new M7 spent 500 million yuan to remodel
It should also be noted that the first sale period for the new M7 is set up, during which you can get 33,000 yuan in equity, and this first sale period ends on October 7.
Judging from the current performance, the growth momentum of orders for the new M7 is still strong, and the next pressure will be on the delivery team
Second, it may impact the ideal car The two sides have fought many times
The popularity of the new M7 will also have a certain impact on the new energy vehicle market.
From the perspective of product positioning, the main target models of the new M7 are ideal L8, ideal L7, new Lantu FREE, BYD Tang DM-i and other models, and among these many models, the ideal L7 is the biggest opponent of the new M7.
In fact, from the beginning, Qianjie regarded the ideal L7 as its opponent.
On the second day of this year's Chengdu Auto Show, that is, on August 26, Yu Chengdong appeared at the booth of Qianjie Auto and announced the pre-sale price of the new Qianjie M7. At this event, Yu Chengdong also mentioned the ideal car.
In the time of introducing the vehicle space, Yu Chengdong said that the effective space in the interior of the new M7 is 3338mm, which is higher than the ideal L7 Max, BMW X5L, Mercedes-Benz GLE 450 and other models.
▲New M7
It is worth noting that at the Chengdu Auto Show, the booth of Qianjie Auto was opposite the Li Auto booth.
At the official press conference on September 12, Yu Chengdong once again mentioned two competing models, one is BMW X5L and the other is the ideal L7. It can be seen that Yu Chengdong has long regarded the ideal L7 as the main competitor of the new M7.
And Li Xiang also mentioned the M7 car very emphatically in a long article. He said: "In the third quarter of 2022, the release and operation of the M7 directly crippled the ideal ONE, we have never encountered such a strong opponent, and we have not been able to fight back for a long time. ”
▲ Li Xiang's Weibo screenshot
Even Li Xiang said that "Huawei's super ability directly caused the sales of ideal ONE to collapse and stop production ahead of schedule, and it lost more than one billion yuan in one quarter." ”
However, for Li Xiang's statement, most netizens did not agree, believing that Ideal's own L8, L9 and other models squeezed the market share of Ideal ONE.
On the other hand, the old M7 received good orders at the beginning of its release, with deliveries of 4,746, 5,226, 3,529 and 3,957 units in the last four months of last year, respectively, and after entering this year, the sales of the M7 decreased from 1,737 to 432.
It can be said that the M7 does not contribute much to sales. This is also the reason why Yu Chengdong used the word "resurrection" when evaluating the order volume this time.
With the gradual start of deliveries of the new M7, the entanglement between this car and many models under Li Auto will continue.
Third, the two cars have their own merits The showdown will continue
So who is better than the new M7 and the ideal L7?
We can first look at the specific configuration of the vehicle, here the top model of the two cars is the main reference, and the ideal L7 uses the Max model as a comparison.
▲Comparison of the main parameters of the new M7 and the ideal L7 Max
From the perspective of basic parameters, the length, width and height of the new M7 are relatively close to the dimensions of the ideal L7 Max, but on the whole, the length and width of the ideal L7 Max are larger, and the height is relatively close.
From the perspective of interior space, the effective space inside the new M7 is 3338mm, while the effective space inside the ideal L7 Max is 3326mm, in this regard, the new M7 has more space inside.
In terms of performance, the power performance of the new M7 is more prominent, with an acceleration of 4.8s per 100 km/h, while the ideal L7 Max is 5.3s. In terms of endurance, the CLTC comprehensive range of the new M7 is 1300km, the CLTC comprehensive range of the ideal L7 Max is 1315km, and the ideal L7 Max is slightly better.
However, if you look at pure battery life, the new M7 is 30km more than the ideal L7 Max. In terms of fuel consumption, the fuel consumption of the new M7 is 6.8L per 100 kilometers, and the fuel consumption of the ideal L7 Max is 7.6L.
From these aspects, the difference between the two cars is not too big, and even in some aspects, they have their own advantages.
In terms of intelligence, the new M7 and Ideal L7 Max are equipped with LiDAR, the former equipped with Huawei's ADS 2.0 system, and the latter is the AD Max intelligent driving system developed by Ideal itself.
From the specific performance point of view, both systems have reached L2+, and both support high-speed navigation assisted driving and urban navigation assisted driving. Yu Chengdong said at the press conference of the new M7 that Huawei's ADS 2.0 high-end intelligent driving system can be used nationwide at the end of the year; The ideal side is planned to be rolled out to 100 cities across the country by the end of the year.
In terms of intelligent cockpit, the new M7 will be equipped with Harmony Cockpit 3.0, which further improves the smoothness and ease of use of the vehicle. Yu Chengdong said that the new M7 car has a chance to be as smooth as the Mate 60 pro. The color TV sofa of the ideal car has long been known by consumers, and it also has a good performance in terms of intelligence.
▲Qianjie new M7
From these specific parameters, it is difficult to distinguish between the two sides, but in terms of price, the starting price of the new M7 is 70,000 yuan lower, which is very competitive.
From the current market performance, both sides have maintained a good growth momentum, the new M7 in a month has exceeded 55,000 units, while Li Auto's sales reached 36,060 units last month, a year-on-year increase of 212.7%, a new monthly high, and the monthly pre-order volume has also exceeded 40,000 units.
That is to say, although the growth momentum of the new M7 is very strong, but the ideal car has also come up with the corresponding strength to match, at this stage, the ideal car uses the weekly sales list to highlight its sales status, and the ideal car directly uses daily large quantitative data to respond.
It is foreseeable that the competition between the two sides will continue for some time, and there may be no victory or defeat in the end, but the injured may be the traditional fuel luxury car SUV players.
Conclusion: Ideal questions secretly compete
In the current new energy vehicle market, the competition between each other is very fierce, on the one hand, new energy vehicle companies are concentrating on grabbing the market of fuel vehicles, on the other hand, the competition between new energy vehicle companies is also very fierce.
With its range extender car and accurate user positioning, Li Auto has achieved monthly sales of more than 10,000 units or even more than 30,000 units. At present, many car companies have launched extended-range models, and have begun to start a relationship with Li Auto as enemies and friends.
Among the many players, only Qianjie has become an ideal certified opponent, and the two sides have been secretly fighting, and the competition between the two sides continues to increase as the new M7 is launched and deliveries begin.
For consumers, it is not a good thing to have more models to choose from.