"He Came from the Firelight", an industry drama and the audience in both directions
Author|Xie Minghong
Editor|Li Chunhui
On the last day of the Mid-Autumn Festival National Day holiday, the circle of friends sacrificed Cai Guoqing's famous emoji "Reluctant National Day". The withdrawal reaction after the cannot be described as intense. However, in the midst of "crying the sky", Hard Candy Jun still found a little happy air - "Firelight" plus more politeness straight to the finale!
In the plot of the finale, the discussion about the male protagonist Lin Luxiao also exploded into hot searches. Interestingly, some netizens identified Lin Luxiao died in the mountain fire through "clues", but I didn't expect that the fans here didn't have time to grieve, and the starring Huang Jingyu refuted the rumors online through the live broadcast, shouting "Lin Luxiao is not dead!" "The show didn't show up, he was just late!" "He still has to take care of Nanchu!" "He still has a lot to do!" So that for a while, Huang Jingyu and netizens discussed the drama "the male protagonist is dead or not" set off waves after waves, and even triggered the topic of "Huang Jingyu and netizens decisively fight the top of the Forbidden Purple", which is funny and also shows the strong influence of this drama.
"He Came from the Firelight" is directed by Tian Yi , Yi Yong, starring Huang Jingyu and Zhang Jingyi, Tang Xiaotian, Wu Gang special starring, Zhang Linghe specially invited to star, Wang Ziqi, Zeng Keni and other friendship starring, Zhang Jin, Lu Siyu and other co-starring blood fire warming drama. The series tells the daily life and growth of firefighters in emergency fire rescue work, showing the firefighting spirit of the new era.
Since its launch on September 19, "He Came from the Fire" has won the audience's reputation with its real and shocking texture and multi-dimensional presentation of love, friendship and rescue, and the adoption and publicity of fire official numbers around the world have become a strong endorsement for the series to come out of the circle.
Obviously, this time "He Came Out of the Fire" strikes a delicate balance between professionalism and watchability. What are the secrets to success of a drama that the audience and the official say are good?
Straight to the end, give me this fire truck
As of October 6, "He Came from the Fire" has been online for 18 days, and has won the iQiyi popularity crown 13 times, the iQiyi hit list 14 times, and the Maoyan online drama popularity list 8 times. Weibo topics were read 5.495 billion and discussed 9.066 million. Douyin topics have 6.15 billion views, and drama officials have 26.717 million likes. The total number of hot searches on the whole network reached 1038, and the TOP1 number of times was 24 times.
Multi-platform daily crown regulars, the whole network hot topics are constantly discussed, "He Came from the Fire" is indeed a benchmark for dramas that open high and go high. The most valuable thing about this achievement is that it is a standard "fire drama" with professionalism and fire propaganda, but it can gain the empathy and resonance of the general public.
On the one hand, "He Came from the Fire" has a fairly high proportion of rescue plots. From earthquakes to fires, from factories to high-rise buildings, from drills to actual combat, the whole picture of contemporary fire protection is displayed in multiple scenes and angles, making the audience awe the retrograde.
Hard Candy Jun is more impressed by the earthquake rescue at the beginning of the film, the hotel fire rescue and the forest fire rescue at the ending. The strong visual impact allows people to substitute the panic and urgency of the rescued person for the first time: If I am in the fire at this moment, what should be the correct escape step?
On the other hand, the daily presentation of the daily life of the drama has narrowed the psychological distance between the audience and the firefighters, and can empathize with their joys, sorrows and sorrows. Some people are structural engineers who "will not tear down a brick", some are fitness experts, some are self-media small bloggers, and the image of the firefighter created by "He Came from the Fire" is very kind, and watching everyone fight when not out of the task is like watching the sitcom "The Story of the Fire Station".
And this time, Hard Candy Jun was cruelly abused by "Firelight" again. Because of the framing of Ran Dongyang and Xu Zhiyi, Nanchu and Lin Luxiao's careers were frustrated and forced to separate from Lao Yan. But after being in a foreign country, you can feel the resonance of the two across space. Nanchu studied dance drama abroad, Lin Luxiao went to the Lushan Forest Squadron, and both of them took a step closer to their ideals in the process of their own efforts.
What is even more shocking is the grass snake gray line buried in the series. It turned out that Nanchu's father Li Xuejun was a firefighter who died in the rescue, and the fire diary that Lin Luxiao got at Lushan Station was written by Li Xuejun. I have to sigh that the fate of the two is so destined and wonderful.
Since the launch of "Firelight", two-way growth love and the fire spirit of the new era have been the two core topics that run through the whole process. It begins with a rescue and ends with a rescue. When the order of the general attack was launched and Lin Luxiao returned to the fire without hesitation, he left Nanchu with a sentence of "wait for me to go home", and the emotional concentration of the entire drama was upgraded from the attachment of a couple to the life bond between the masses and the firefighters. If you haven't exchanged the plus gift pack, Hard Candy Jun advises you to prepare tissues, and the last 6 episodes of tears are not worth anything at all!
Love, friendship, rescue, "Firelight" is touching with emotion
Originally, I came for the love full of tension, but I didn't expect to find comradeship, and I was deeply touched by the human situation in the rescue. The multi-line parallelism of the emotional narrative of "He Came from the Fire" really opens up the pattern of the fire drama as a whole. Love, friendship, rescue, and touching. Family affairs, state affairs, world affairs, everything is concerned.
"My life is the country, my heart is yours", the silly tone, but the most touching love words in the entire drama. "He Came from the Fire" is too good to shoot love, and Hard Candy Jun doubts whether the creators have investigated the contemporary youth mate selection concept in advance.
Nanchu and Lin Luxiao are going in both directions to grow together. Their fate began with a rescue, but came together because of a common adherence to ideals.
When Nanchu encountered difficulties in his acting career, Lin Luxiao always patiently encouraged and enlightened the other party to make him more self-affirmative. In the face of Lin Luxiao's special professional attributes, Nanchu also chose to understand and silently support, becoming the hardest armor in Lin Luxiao's fire field. There was really no chance to meet, so Nanchu rented a house opposite the fire station, so that Lin Luxiao could see someone turning on the light for him no matter how late he went out on the mission.
In terms of friendship, "He Came from the Firelight" creates a vivid and vivid group portrait of the Heping Road Special Service Station. There is Lin Luxiao, who has changed from Lin Station to Lin Zhi, there is Yang Zhi, who is bitter and verbose to be written into the "Nine Articles", there is Lou Mingye, who manages the mad devil, there is Liu Ruyi, who is stupid in love, there is Lei Dagang, and there is Qi Huo, who is bent on gaining his father's approval, and is determined to become a firefighter because he was rescued.
Each character has a cute and loving sparkle, and they have very different personalities but can be twisted into a rope during rescue. Lou Mingye was complained by Lin Luxiao that "it is not that he has no feelings, he is just ashamed to express", Lao Fang's mother was sick because he silently ran through all the procedures to apply for reimbursement for the other party; Qi Huo has always lived in the shadow of glory of his father Meng Zhi, eager to use his strength to get rid of the "Pindaddy" question. When Meng Zhi said, "Son, I am proud of you", the father and son, who always quarreled, completed the reconciliation;
When the cram school house collapsed and Yu Qilei chose to save the more dangerous girl first and then his daughter, the audience could also feel his torment as a father. From the firefighter's point of view, he judged the danger level and chose to save the girl first. But from a father's point of view, the daughter's cry for help is like a sharp blade.
After watching "He Came from the Firelight", you will feel that having a group of brothers who are truly for you is the happiest thing under the sun. When Director Yang lost confidence in life because he had injured his leg, it was the brothers at Heping Road Station who rescued him from death. Usually, it is Yang who guides and nags to do ideological work for everyone, but this time he has replaced it with comrades-in-arms to "guide the ideology" for him.
Rescue is also a distinctive feature of the series, and "He Came from the Fire" shows the deep emotional bond between the people and the firefighters. A seemingly ordinary rescue often changes the trajectory of a person's or even a family's life. The enthusiastic aunt, who always clamored to introduce Lin Luxiao to the object, was infected and became a fire pacesetter in the community.
The collective endorsement of the fire industry, how "Firelight" "goes in both directions"
On the first day of "He Came from the Fire", it won the national 200+ fire officer number Blue Ocean call. The fire industry rushed to claim the famous scene of the series, which also stamped the professionalism and rigor of the creation.
Yunnan fire department claimed the punching drunk cut, Shandong fire department claimed the excellent performance of self-rescue in the Nanchu fire scene, and Sichuan fire department claimed Huang Jingyu's earthy love talk video saying that you must not report false police. For a time, the whole network was a fire blue, which is a rare "two-way rush" for the industry and industry dramas. Various fire officials obtained interesting materials to promote fire protection knowledge through hit dramas, and the dramas were strongly out of the circle through the collective endorsement of the fire industry.
It is certainly not easy to do that. On the whole, the success of "He Came from the Fire" is the mutual achievement of content and marketing.
4 days before the launch (September 15), the official micro of "He Came from the Fire" released the trailer for the final file. The roaring flames of the fire and the figure of the firefighters in the fire show a good drama texture. Throughout it, Nanchu's evaluation of Lin Luxiao and the dispute between Lin Luxiao and Lou Mingye arouse the audience's curiosity about the character. Hard core materials are put when the file is set, and the real and shocking visual effects of the drama have aroused the high expectations of netizens.
After the broadcast, a large number of positive feedback further laid the cornerstone of the word-of-mouth reputation of quality dramas. In the week after its launch, iQiyi's popularity value exceeded 8,500, and the popular list, love list, hot search list, and soaring list all occupied the TOP1 on the station. "It feels like watching a documentary", "I can't breathe every time I rescue", "It's like the story of a real rescue happening, and I have substituted myself as the masses in need of rescue"...
It should be said that several famous scenes of "He Came from the Fire" can arouse public empathy. Sun Meng, who is embarrassing, set off the whole network to discuss the impact of the original family on personal growth. Sun Meng's parents not only treated Sun Meng roughly, but also failed to face their daughter's psychological state, which was the last straw that crushed her. If we substitute for her, will we also hope to get more goodwill from the family and the outside world?
Then there's the border for rescue, and no matter how hard the firefighters try, there are also suffocating regrets. When Lin Luxiao learned that the other end of the phone did not save Sun Meng in the end, the feeling of powerlessness was also empathetic.
While high-quality content sparked active discussions, the series marketing of "He Came from the Fire" struck while the iron was hot. The collective call of hundreds of fire horns is amazing; When starring iQiyi sweeping the building, the social bandits' ridicule of "Lin Station" became a source of happiness for netizens that day. The CBD billboards of the drama flashed the business districts and popular sites of major cities across the country, which can be described as full of contention. The multi-dimensional marketing gameplay opens up the online and offline influence of the drama in one fell swoop.
In addition to the online interaction with Fire Blue V, the leading actors also held a special event for the Olympic Park Special Service Station Open Day on the Fire Station Theme Open Day. When the person who plays the firefighter comes into contact with the real firefighter, the painting style is quite magical! As soon as Huang Jingyu opened his mouth, it was a fire-avoiding suit, air call and other professional terms, and the dummy with a chainsaw looked like it, and the first person in the internal entertainment army was sincerely not deceived! Others go to the fire station to experience, and Huang Jingyu seems to go back to the station to visit the door.
Firm faith cuts through layers of flames, and protects the lights of thousands of homes with red blood. From the perspective of people's livelihood, conveying the spirit of fire protection and showing the inheritance of this spirit, the marketing of "He Came from the Fire" is better than its warm core. Although the series has ended, this good show of content and marketing meeting each other is enough to mirror the comers.