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Wulian: New business formats explode the cultural tourism consumer market

author:Shangguan News
Wulian: New business formats explode the cultural tourism consumer market

Savor an exquisite mountain afternoon tea, watch the trees and sunset beautiful paintings, enjoy an immersive puppet tour, make a chocolate dessert, and feel the tranquility and comfort of a half-day leisure in the town of Egret Bay Art Museum.

During the holiday, Egret Bay Art Museum Town launched 12 activities such as parent-child drama, suitcase play, clown play, puppet parade, moonlight dinner, sea breeze concert, concert under the tree, chocolate study, etc., bringing a new immersive, interactive and intelligent cultural tourism consumption experience to citizens and tourists.

Wulian: New business formats explode the cultural tourism consumer market

At 3 p.m., walking into the town of Egret Bay Art Museum, the puppet interactive parade "Rainbow Shop" became the focus of visitors' attention. "I didn't expect to be able to enjoy such a fun and interactive performance here, which is very impressive." Ms. Xu, a tourist from Jiangsu, was delighted. In addition to various activities, various trendy cultural and creative goods, special catering and delicacies in the town, as well as architectural groups with the beauty of modern art, have become a "check-in place" for literary and artistic youth.

Wulian: New business formats explode the cultural tourism consumer market

"We hope to provide a trendy and more interesting consumer experience for young consumers through modern art elements." The relevant person in charge of the town of Egret Bay Art Museum said. During the "Double Festival" holiday, the cumulative reception of tourists and the revenue of Egret Bay Art Museum Town increased by 57.3% and 204.7% year-on-year, respectively.

Wulian: New business formats explode the cultural tourism consumer market

In order to meet people's escalating consumption demand, Wulian County has continuously improved and optimized the quality and structure of cultural tourism supply, enriched new consumption scenarios, new formats and new models, and formed a new growth point for the festival consumption market.

"This is the third leg of our holiday trip, and by far the most relaxing stop, the campsite is at the foot of the mountain, a casual tent, a table of barbecue food, a forest green space, it's hard not to be enchanted. It is also the most secure stop for me, and there will be police patrols around the campsite. Wang Tao, a self-driving tourist from Jinan, said.

Wulian: New business formats explode the cultural tourism consumer market

During the holidays, the campsite bases represented by the Wild Lodge Muye Xinghe Parent-child Camping Site and the Wild Lodge Mountain and Forest Car Camping Base are bustling, with an endless stream of tourists coming to visit, and the peak holiday reception period is "difficult to find", becoming a "new landmark" for tourists to check in in the countryside. In addition, the picking of agricultural products such as chestnut, kiwifruit, dragon fruit, and abundant water pears is also favored by tourists. During the holiday period, the cumulative number of tourists received by rural tourism in our county and achieved a year-on-year increase of 69.1% and 77.7%.

Wulian: New business formats explode the cultural tourism consumer market

It is reported that since the beginning of autumn, Wulian County Culture and Tourism Bureau has made great efforts to create a series of tourism activities for autumn and winter 2023, and coordinated the launch of more than 20 autumn and winter cultural tourism characteristic products in 5 series of differentiated, immersive and scene-based, as well as nearly 100 online and offline travel activities. Many new consumption scenarios and new formats have frequently emerged, driving data such as passenger flow and total retail sales of social consumer goods to continue to rise. During the "Double Festival" holiday, the county accumulated 705,000 tourists and achieved an income of 54.667 million yuan, an increase of 78.8% and 90.2% year-on-year, respectively, reaching 116.5% and 115.5% in 2019. (Popular Daily client reporter Li Shenghao correspondent Fan Weiyong Wang Yue report)