Hangzhou Asian Games
The 19th Asian Games
On October 3, at the end of the diving competition of the Hangzhou Asian Games, CCTV Sports released a short video "Like the Smart Asian Games Every duel between Quan Hongchan and Chen Qianxi is destined to be a "fairy fight"", which is also the 11th episode of the "Asian Games Odes" series specially planned by the channel. This short video was intelligently generated by AI technology, and it was listed in the "Elephant Dance Index" Hangzhou Asian Games Short Video Daily List (October 3) as a typical example of technology-enabled event communication.
From the tangible opening ceremony of the "digital human" ignition ceremony to the invisible "Asian Games Ode" written by artificial intelligence, this year's Hangzhou Asian Games shows the sense of science and technology, wisdom and future everywhere, allowing the world to see China's sonorous steps on the road to building a sports power and a science and technology power!
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AI technology enables:
Improve the "sense of intelligence" of short videos
Bringing spectators closer to the arena
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In recent years, China's digitalization and intelligence have achieved leapfrog development from "3G breakthrough" to "4G synchronization" and then to "5G leadership", and as the first Hangzhou Asian Games to put forward the concept of "intelligent hosting of games", it has become a window to show the world that technology-enabled sports events are in an all-round way.
Due to the timeliness and other characteristics of the dissemination of sports events, content producers need to produce and publish flash reports and videos in a short period of time. The sports event communication workflow of traditional media requires at least five steps: access to live streams, video editing, production of packaging templates, subtitles added, and output, among which the selection and splicing of materials is a particularly time-consuming process.
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The creation of this short video is changing that. Through cooperation with Alibaba Cloud, CCTV uses a number of AI technologies to create short video content, including a "shadowless" cloud computer that can achieve fast image transmission (the "cloud broadcast" realized in this Asian Games, its transmission rate is equivalent to transmitting 500 high-definition movies per second), multi-department collaborative office, embedded preset templates, matching subtitles, etc. The short video not only realizes efficient and intelligent selection of creative materials through AI, but also rationalizes the editing and stitching of existing materials, and uses big data algorithms to evaluate the communication potential of the video picture, that is, the audience's "love to watch" degree. At the same time, this short video also uses the technologies of "Tongyi Qianwen" (ultra-large-scale language model) and "Tongyi Wanxiang" (AI painting creation large model), and the main functions include multi-round dialogue, copywriting, logical reasoning, multimodal understanding, multi-language support, and auxiliary image creation. The application of AI technology improves the efficiency of short video creation and dissemination, and shortens the distance between the audience and the arena.
Through the empowerment of AI technology, the Asian Games carol "written" will integrate the unique romance of Chinese into the digital world. With the help of artificial intelligence large model, the sentences with poetic structure and rhythm generated by Quan Hongchan's women's singles 10-meter platform championship can be described as majestic and talented, condensing the wisdom of Chinese culture and modern science and technology throughout the ages.
Allegory in the race:
Tell showdowns and growth stories
Convey youthfulness and positive sportsmanship
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Based on the powerful application of AI technology, this short video covers a wealth of communication content in a duration of more than 50 seconds, and the seemingly fragmented images tell the story of the confrontation and growth of China's diving "sister flowers" through the well-known background of athletes and events. In terms of screen content, it includes Quan Hongchan and Chen Qianxi's pre-competition preparation screens, diving wonderful moments, and hugging and celebratory moments; In terms of sound content, it includes interview audio, commentary audio and ambient audio; In terms of lens and editing skills, there are still shots, dynamic shots, panoramic shots and close-ups, and comprehensive editing skills such as split-screen, upscale, and loop playback are involved. The rich audiovisual elements not only conform to the current characteristics of online communication and adapt to the aesthetic preferences of young audiences, but also facilitate the connection of the emotions of creators and audiences in different directions, forming a topic fission communication effect.
In terms of topic selection and planning, this short video first takes "immortal fight" as the main topic point to render the atmosphere of the confrontation of sports events, and at the same time, with the "close sisterhood" relationship between Quan Hongchan and Chen Qianxi as always, creating the character image of the two "momentary Yuliang" and "growing together". For example, the short video uses a split-screen format to present Quan Hongchan and Chen Yuxi standing side by side on the diving platform, expressing the spirit of pursuing excellence in sports; Later, the picture of the two hugging each other tightly after the game was used as an emotional landing point to convey the positive energy of benign competition and mutual achievement to the audience.
Based on such topic selection strategies and editing skills, whether it is the tense competition between "diving genius girls" or the national honor of "the Chinese team staged a splash disappearance technique", these communication topics can fully attract the attention of the public. After completing the basic information dissemination task, the sportsmanship such as respect, friendship and unity conveyed by the short video can trigger the audience's universal emotional resonance and individual thinking. This kind of youthful and positive spiritual temperament has a good positive guiding effect on the growth, life and career of young people today.
Elephant Dance Index Observer
Si Ruo
Tsinghua University
School of Journalism and Communication
Professor, doctoral supervisor