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- Source/Chief Business Intelligence
- Author/Chief Business Intelligence
Introduction: About Michelle Ice City, there are 2 things that have brushed the screen during this time.
One is that Michelle Ice City was protested in Vietnam, and the other is that Michelle Ice City was reported by Hongxing Erke.
Originally, it was two things that could not be related to each other, but after a serious interpretation by netizens, they were stunned to make a "dumping pot" serial, which was really off the spectrum.
Hongxing Erke foundry Huawei chips?
It turned out that in the past two days, there was a "rumor" about Huawei's chip foundry: Hongxing Erke was actually exposed to the foundry Huawei chip.
Source: Red Star Capital Bureau
No, I have some misunderstanding of Hongxing Erke's business, right?
Hongxing Erke is obviously a sports brand, selling sportswear and shoes, why did he suddenly run to make chips.
This also starts with Huawei mobile phones, after the sudden launch of the Huawei Mate60 series, this mobile phone is called the "gas fighting machine" of "China Core". Who exactly manufactures Huawei's Kirin chip has always been a mystery, and the degree of mystery is like Coca-Cola's formula.
Source: CCTV News
As someone has analyzed, the reason why Huawei has not disclosed the foundry may be to protect trade secrets.
I know that everyone is very anxious, but the rumor "Hongxing Erke OEM Huawei" still feels too outrageous, which is tantamount to someone telling me that Michelle Bingcheng and Wuliangye co-branded, Dumousi and Moutai co-branded.
Before he could understand what was going on, Hongxing Erke came out to urgently refute the rumors.
Source: Hongxing Erke official micro
Serious statement, this is a rumor, only focus on making clothes and shoes, please the majority of netizens do not believe in rumors and do not spread rumors, report Michelle Ice City in their real names, and shout to quickly come out to explain to everyone.
Source: Hongxing Erke official micro
Hongxing Erke knows how to respond, and after refuting the rumors seriously, he does not forget to dump the pot of Michelle Ice City.
Although I know that Hongxing Erke staged a huddle business battle "Virtuous CP" before, the live broadcast room took shoes to wash hair with bee flowers, and the table was full of honey snow ice city.
Source: Weibo netizens
Hongxing Erke held an international fashion week show, and at the end of the show, it gathered domestic products to form a logo wall, and brought other domestic products to show together.
Source: Xiaohongshu netizens
Unexpectedly, Hongxing Erke's operation of stewing foreign goods has not ended. Is it because Michelle Ice City sells "ice cream", so it produces ice unicorns? According to this logic, Hongxing Erke hit with "Hong", did he also develop the Hongmeng system?
Source: Michelle Ice City official micro comment area
Others redefine Michelle Ice City: the secret snow hides the chips that can't fit in a city.
Michelle Ice City urgently refuted the rumors
The explanation of netizens is too explosive, the pressure has been given to the side of Michelle Ice City, I can imagine that Michelle Ice City is dumbfounded, urgently refuting rumors that the National Day holiday is busy pounding taro.
Source: Michelle Ice City
Hongxing Erke's riot also infected the Snow King, who also pointed the finger at Wuling Automobile, Weilong, and Deli... Hahahahaha these domestic products, put here in the matryoshka doll.
Maybe Wuling is true, after all, what the people need, Wuling creates.
If I want to say that you are all mistaken, Huawei's chips are not Hongxing Erke and Michelle Bingcheng, but Lotus MSG and Bee Flower OEM, in case it is produced by the old godmother with a chili sauce production line, it is not impossible.
But all brands that are associated with Hong, Mongolia, and chips with a little clue can't avoid the spicy comments of melon netizens.
The final ending is that everyone guessed the domestic products that make shoes and milk tea and milk to make instant noodles, and the main one will not rely on Mongolia, all Mongolian C, yes, it is China C.
However, some people suggest not to check, maybe the answer is Deyun Society, because Guo Degang produced Guo "Qilin" many years ago... It's hard to rate.
Netizens are so naughty and playful, do they want to burn my CPU dry??
I like the interactive atmosphere of domestic products, you are rich, do not forget to take me to fly, I am rich, still take you.
Michelle Ice City was protested in Vietnam
The rumors of foundry chips are over, and then talk about Michelle Ice City being protested in Vietnam.
Michelle Ice City encountered a banner protest from franchisees in Vietnam, and the banner text read: Disrespect, oppression of franchise stores, and made "angry snow king" emoji...
Source: Laos Information Intelligence
The rumored reason is that Mixue Vietnam recently announced a sales strategy to reduce sales prices by 25%, while raw material prices were reduced by only 8-10%. The owner of Michelle Vietnam thought it was damaging to his profits, so he was dissatisfied.
The chip incident just collided with the Vietnamese protest, so some people thought that the Vietnamese were protesting Michelle Ice City to make chips.
Busy for half a day, in fact, it is between domestic products and netizens in the whole work. Although the development of new business of chips by Michelle Ice City is fake, it is true that Snow King actively develops new businesses and joins very well.
Doing a side business is serious
You might think Michelle has a low image, but it's already the fifth-largest fast-food chain in the world, behind McDonald's, Subway, Starbucks and KFC.
To tell you a cold knowledge, the Snow King from Henan now has 25,146 stores across the country and 32,000 worldwide.
You think it's a milk tea shop, but it doesn't make money selling milk tea at all.
You think it doesn't make money, but it sells 3 billion cups a year and sells 1.1 billion; A straw can sell 3 billion a year and sell 300 million, which starts with the franchise model of Michelle Ice City.
Different from the Heytea Naixue who take the direct sales route, Michelle Ice City takes the franchise model.
To be precise, Michelle Ice City is not a milk tea company, it is a supply chain company, selling "stores" and raw materials, and franchisees selling milk tea, ice cream and other products.
Once you choose to join Michelle, from a straw to a machine, you have to take the goods from the headquarters of Michelle Ice City.
It is said that the franchise store usually has to do an activity, if you want to use a snow king gas model, you have to go to the official website of Michelle Ice City to buy, even if it is much more expensive than outside customization.
Source: Michelle Ice City official micro
As mentioned in the prospectus, Michelle Ice City's revenue mainly comes from selling various ingredients, packaging materials, equipment and facilities, operating materials and other products for making ready-made beverages and ready-made ice cream to franchisees, and providing franchise management services.
However, the majority of Michelle Ice City's money is not the franchise fee, but the sale of raw materials, just look at the "Michelle Ice City Prospectus" a data to know.
From 2019 to the first quarter of 2022, the largest proportion of Michelle Ice City's revenue is the sales of ingredients and packaging materials, which together account for more than 85% of the total revenue; But dare you think that Snow King's income from selling milk tea is less than 1%.
Source: Slot value
Of course, the Snow King is like a street slipper, in addition to joining the business, it is also very slippery in other cross-border businesses.
For example, they paid for the ice cream music festival, with a ticket price of 199 yuan a day, the price of the music festival was lowered, and this music festival was not a flat version, but a luxury version, inviting well-known musicians and bands such as Chen Chusheng and Wang Sulong.
Source: Michelle Ice City official micro
At the event site, Snow King also designed an 8-meter-tall Snow King air model, a fancy Snow King doll, and a modeling stage for the Snow King.... Holding a music festival Snow King is serious, and selling bottled water Snow King is also serious.
Michelle Ice City also entered bottled water, opened the sale of "Snow King Loves to Drink Water" bottled water, and robbed Nongfu Spring Yibao business; For many years, he stayed next to Zhengxin Chicken Chop to steal the chef and successfully launched the fried skewer business.
Source: Snow King loves to drink water Weibo
In addition, Michelle Ice City also started the idea of animation, not so much that the Snow King is entering the second dimension, but more accurately that it wants to make IP, using the image of the Snow King to tell the story of its own brand and tell the story of domestic products.
Back to the chip matter, although the chip is not made by Snow King, Snow King has always been seriously doing side business and developing new businesses. Therefore, it is not ruled out that the mind of Michelle Ice City is to be the next Wuling, what Honey Gate needs, what the Snow King produces.