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When the topic of high praise was filmed into a variety show with more than 100 million broadcasts, the conversation was with Zhang Ning, vice president of Zhihu

author:Quora porter

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The difference of "Wilderness Talks" is that it dares to challenge the inherent form of variety shows, moves the dialogue environment to the mountains, and allows Li Xueqin to discuss with respondents of various eras. This innovation demonstrates the spiritual proposition of Generation Z, but also reveals the value differences between generations. From discussing the necessity of socializing to discussing the modern young people's view of love, these seemingly ethereal issues paint a vivid picture in the wild environment.

"The Career I Aspire to" and "My College Entrance Examination Laughing and Forgetting Book" are discussions on two hot topics. The former deeply explores the truth behind the workplace through real workplace stories, which not only allows the audience to understand the inside story of different industries, but also provides young people with career thinking and guidance. The latter takes the failure of the college entrance examination as the starting point to explore the struggles and struggles behind the trough of life. These shows not only provide practical goods, but also allow audiences to find empathy, encouragement and inspiration in the stories of others.

When the topic of high praise was filmed into a variety show with more than 100 million broadcasts, the conversation was with Zhang Ning, vice president of Zhihu

In the process of producing these programs, Zhihu has always adhered to the principle of "high sense of gain". Zhihu does not try to enter the variety show industry, but hopes to win the love and discussion of users through these programs. This kind of professional, truthful and powerful content tonality has become a unique feature of Zhihu program. This characteristic also stems from Zhihu's heritage as a knowledge community, and the respondents in the community can provide rich professional knowledge and real experience, providing strong support for the program.

At the same time, Zhihu's program has also achieved deep integration in content. Each episode is not only broadcast on the site, but also sparks a lot of discussion in the community. Viewers can not only get information in the program, but also deeply interact with other users in the community, expanding the influence of the program. Zhihu's Q&A ecology agrees with the existence of opposition mechanisms, making the content more professional, scientific and rewarding. Users from different circles can communicate, form crossovers, and make the program more diverse.

When the topic of high praise was filmed into a variety show with more than 100 million broadcasts, the conversation was with Zhang Ning, vice president of Zhihu

In general, Zhihu's self-made variety show is not only an innovative attempt, but also a successful practice. By challenging the inherent form, penetrating into community resources, and maintaining professionalism, Zhihu's variety shows present fresh, real and powerful characteristics. This characteristic not only meets the needs of users, but also injects new vitality into Zhihu's content ecology and brings new possibilities to the variety show industry.

The success of Zhihu's self-made variety show is not only a content innovation, but also a subversion of the status quo of the variety show industry. In the past, variety shows often relied on large-traffic teams and mature models, resulting in serious homogenization and lack of novelty. Zhihu's self-made variety show breaks this inherent pattern, injects fresh blood through deep mining of community resources, and brings new vitality to the entire industry.

When the topic of high praise was filmed into a variety show with more than 100 million broadcasts, the conversation was with Zhang Ning, vice president of Zhihu

Different from other variety shows, Zhihu's shows pay more attention to the depth and professionalism of the content. The theme of the program covers many hot topics such as the workplace, college entrance examination, and social networking, and presents rich and diverse content through real cases and in-depth interviews. The depth of this content can not only satisfy the audience's intellectual curiosity, but also trigger the audience's resonance and thinking. In an era of information explosion, audiences crave authentic, in-depth content, and Zhihu's show meets that need.

In addition, Zhihu's variety shows also have unique features in production. The program production team is not satisfied with the conventional variety show model, but has the courage to try new ways and ideas. For example, "Wilderness Talks" chose a wild environment to allow guests to discuss in a natural environment, which increased the fun and authenticity of the show. In the preparation process of the program, Zhihu always adheres to the principle of "high sense of gain" and strives to provide users with valuable content, rather than pursuing traffic and popularity.

When the topic of high praise was filmed into a variety show with more than 100 million broadcasts, the conversation was with Zhang Ning, vice president of Zhihu

In addition, Zhihu's show is also good at interacting with the community. After the program is broadcast, Zhihu will trigger relevant topics in the community and have in-depth interaction with users. Viewers not only receive content passively, but also discuss and share ideas with other users in the community, forming a highly interactive ecosystem. This community interaction not only increases the sense of user participation, but also provides strong support for the dissemination of the program.

On the whole, the success of Zhihu's self-made variety shows lies not only in its in-depth content and innovative production methods, but also in its close integration with community characteristics and the formation of a unique content ecology. The success of Zhihu variety shows not only brings valuable content to users, but also brings enlightenment to the entire variety show industry, showing that depth, professionalism and interactivity will be the key in content creation. This unique creative concept and mode will surely play an increasingly important role in future variety shows.

When the topic of high praise was filmed into a variety show with more than 100 million broadcasts, the conversation was with Zhang Ning, vice president of Zhihu

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