#干杯吧朋友#
Preface:
Some netizens shared on social platforms that with the closure of traditional supermarkets around them, the happiness of offline shopping has also declined. Some netizens also said that although online shopping is cheaper and convenient, the quality of goods is uneven, and they will "step on the thunder" if they are not careful.
Yonghui Supermarket has closed nearly 400 stores in the past three years, Wal-Mart's first store in China has closed, and Carrefour has been insolvent as early as 2018... What is the reason why traditional supermarkets are in this situation?
A dozen years ago, hypermarkets could cover consumer groups within a five-kilometer radius, but with the development of new formats such as e-commerce, O2O models, and community group buying, large supermarkets with the highlight of "one-stop shopping" have begun to fail. Compared with the e-commerce industry, high rents increase the cost of traditional supermarkets, making the profit space of traditional supermarkets shrink.
001
Before the epidemic, I would go to the nearby Carrefour every week, wander around, and experience the joy of shopping and relaxing.
During the epidemic, masks were repeated repeatedly, and in order to reduce crowd contact, I have not visited Carrefour for three years.
In the blink of an eye, three years later, the epidemic was finally released, and it was over.
A few days after opening, Carrefour closed down, there was a notice in front of the mall that closed, yes, all Carrefour stores in my city were closed.
Fell in the darkness before dawn, maybe if you don't close down now, you may lose more in the future, right? I don't understand.
One more interesting thing. When we used to have a market, the supermarket was not doing well. Later, the market was moved to a very inconvenient place, and the supermarket business improved.
Clothing, catering, entertainment, these industries with social needs are more exceptional. Home appliances and home furnishing industries are the most affected by online shopping, unable to bear the high rent costs of business districts, and sooner or later have to move to the suburbs to form a warehouse direct sales model.
I am a small county, now the online after-sales service is really much better than the entity, as long as you are Jingdong self-operated or various platform flagship stores of electrical products, during the warranty period will not rip off.
The big appliances, JD.com is really good
618 bought a sweeping robot, used it for more than a month, the mop bracket had a problem, in Jingdong after-sales asked for a new replacement, the next day Jingdong took a new one to replace.
Household appliances, offline supermarkets simply do not have the ability to repair, even if to the after-sales is also collected and then returned to the factory or designated maintenance point, but generally to provide shopping receipts, online but direct, as long as it is their own brand, can be repaired, can provide shopping certificate according to the date of purchase warranty time, can not provide shopping certificate according to the date of the factory warranty time.
Solve the after-sales problem, offline waste mouth, but also waste brain, and I don't lick the business, and there is no masochistic tendency. Online problem solving is a technical problem, offline problem solving, not only technical problems, as for what the problem, or a word, practice makes the truth. Forget it, I won't reply to you either, in your position, if you like to buy offline, you will buy more. Of course, I won't say that I definitely don't buy offline, I just think that offline stores should really reflect on it, if it's really like you said you said "almost", then I'm not all nonsense.
In the current consumption environment, for more consumers, online services are constantly upgrading and improving, while offline services are even regressing. Let's put it this way, HR that was once known for its service quality, now we here, the service quality of the general agent has been crushed into slag, offline buyers' work orders must be given priority to online customer work orders, offline after-sales work orders can also delay with customers, induce, discount, and online after-sales work orders, but implement without compromise. It's very mocking.
002
It is impossible to withdraw from the stage of history
Big supermarkets bring a comprehensive shopping experience, that is, switching between shopping and buying,
The fast and convenient buy-and-go mode brought by small supermarkets,
And I really like to visit supermarkets because it makes me feel a sense of fireworks happiness.
Life cannot be without supermarkets, especially good supermarkets with frequent big discounts and event days, and Ka Rong supermarket with blood book nomination and happiness!
In the past, as soon as I went shopping and went to the supermarket, I was sleepy and yawned.
Later, I found that my family came to the south, and there were no leisure projects at night, so I often went to the nearby China Resources Vanguard to visit, and my mother sometimes bought some dishes to be made the next day, and by the way, I was rewarded with two packs of potato chips, Cheetos and the like;
My dad also likes to go to the supermarket, but he usually walks separately from my mom: because the two of them don't have the same shopping philosophy, my dad likes to visit the snack and drink section the most, buy some new flavors that have not been tasted, and experience life in a beautiful name!
One night my father came home and brought a box of so-and-so liquor, and I said, the family does not drink, what are you buying these for.
He said happily that if you keep it, it will appreciate in a few years. We all shrug that lightly.
It was 2015.
Well, time flies, and if I go back to that time, I will accompany him to buy a few more bottles.
Now, I find that visiting the supermarket is really a happy thing, looking at a variety of food, it can really be described as "the sound of the ear, the color of the sight", the flowery snacks and some new flavors of drinks, beer, instantly make people feel happy.
Especially when you find yogurt and drinks with 3 discounts, oh haha, looking at 6 discount products feel like losing money!
So many weekends after dinner, my sister and I would happily run to a certain Jiarong and a few small boutique imported supermarkets in the surrounding area.
It may not cost a penny overnight, but the time spent walking by the shelf is already very happy.
If traditional supermarkets are really going to be eliminated, it is too regrettable, that is, too much to lose. In developed countries such as Europe and the United States, traditional supermarkets will not only not be eliminated, but also develop, evolve and evolve with the years. For example, traditional supermarkets in the United States can now be divided into many prices and types, each targeting different target markets, such as Walmart for low-income groups, while Whole Foods targets groups above the middle class, the wealthy, etc.
Many entrepreneurs in China are still not enough to develop offline stores to this step. Many to a certain level because the level of the founder of the enterprise touched the ceiling. Because many bosses grew up barbarically in the last century, and there was not enough time to inherit it, the Internet rose and could not resist at all. This is different from foreign counterparts, because others have enough time to develop before the rise of the Internet.
003
Traditional supermarkets will become fewer and fewer, but in the foreseeable future, they will not disappear.
The advantages of the traditional supermarket of fresh food are too great to squeeze out for the time being.
The categories suitable for online shopping are still very limited at the level of supermarkets. It is mainly concentrated in semi-finished products, frozen products, beverages and other categories with clear standards and a relatively long shelf life.
Fruits and vegetables, although sold a lot on the Internet, are not very delicious, because the quality control of this thing is somewhat problematic.
Once there is a popular style, such as unicorn melon, such as Chu orange, it is easy to be delicious in existing stores, some stores are not delicious, and even the quality of the things bought in a store is uneven.
And the express delivery process itself is also unstable, unless you buy a cold chain, wrap it, and send it by more professional logistics staff, otherwise it is inevitable that some fruits will rot or partially deteriorate after arrival.
Including buying vegetables, although the logistics are guaranteed, it is difficult to say what the situation is when you run errands to buy back, sometimes it is good, sometimes it is not good.
I feel that unless there is that kind of quality control standard that can pull the expectations of buyers and sellers to a level, so that the results of buying vegetables in supermarkets and delivering vegetables are relatively the same, it feels impossible to waste physical supermarkets.
Now the pace of life is too fast, everyone has little time to go to physical stores to buy things, but it does not mean that these parts of the physical stores can be replaced.
After all, no matter how busy you are, when the things you buy back are not delicious, the quality is not satisfactory, the transportation is still lost, you probably still have to go out by yourself.
Just as after the development of the Internet, there are fewer and fewer paper books, and small bookstores have closed, but they have not completely disappeared.
For example, Zhihu should like to buy mobile phones online. But AppleOV's offline stores are also booming.
Because consumers like me like Ott like to hold it in their hands and compare it to the eye edge.
The same goes for supermarkets. For example, clothes, condiments, fruits, vegetables, etc., I like to pick one of the goods in a row in a large supermarket that I look good at.
I really don't feel at ease when I buy a pack of thirteen incense online. Plus freight insurance is too expensive, do not be afraid of fakes.
And vegetables purchased online, especially seasonal fruits and leafy vegetables, are simply not fresh in the market.
Besides, going to the supermarket and the vegetable market is a kind of life. Humans are social animals. have become dead houses, autistic depression and so on will be more and more.
And some things take turns in feng shui. After the big waves, some large supermarkets became trusts.
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