A few days ago, POEM held its debut into the Chinese market on the terrace of CITIC Pacific Plaza - POEM2023 the "Oriental Ethereal" series of shows.
Commenting on why he chose to make his China debut at CITIC Plaza, Plain, General Manager of POEM Brand, said: "Since we opened our China flagship store at CITIC Plaza, we have witnessed the brand's growing popularity in China, which is the result of the joint efforts and mutual trust between the brand and CITIC Plaza. ”
As its debut in the Chinese market, POEM chose the theme of "OrientalEthereal" with oriental elegance to name the series and the Shanghai show, and condensed ingenuity to inject fearless and shining charm into the work. For Chavanon Caisir (iSean), founder and creative director of POEM, this season's work shows a fusion across borders, which is highly in line with the style of the city of Shanghai.
"Throughout the ages, Shanghai has witnessed countless generations of changes, and the artistic imprint of history can be seen everywhere in the city. The diverse style of Shanghai's architecture truly reflects the integration of Eastern and Western cultures, which inspired me a lot, which is the main reason why POEM chose Shanghai for its Chinese premiere. Chavanon Caisiri (Sean) added.
This season is inspired by designer Chavanon Caisir (Sean's authentic temperament) from the Eastern Face. The design of the collection has made innovations in structure, technology, materials and color schemes, but the overall style of the brand is still "combining high elegance and contemporary charm".
"As a Thai designer and a third-generation Chinese born in Thailand, I admire and cherish the heritage of Chinese culture and feel very close to this land. So when I saw the opportunity for POEM to leave its mark on the Chinese market, I was very proud and inspired because it meant so much to me. Chavanon Caisiri (Sean) said.
POEM2023 "Oriental Ethereal" collection, a number of fashionable elements are harmoniously integrated, and the ready-to-wear continues the heritage of craftsmanship without losing its sophistication with dazzling originality.
The charming fishtail skirt and the clever draped skirt elegantly wrap the curves of the figure. The brand's classics such as Barjacket, Ovalskirt, Finestknitwear, Straplesssheathdress and other categories have also been creatively upgraded in terms of craftsmanship, technology and pattern, shining with new brilliance.
It is reported that POEM2023 "Oriental Ethereal" series will be launched simultaneously at the CITIC Pacific Plaza store in Shanghai, China, Tmall Global flagship store and POEM official online mini program mall from now on.