Mr. Lu Xun once said: "Living in this world is a thing full of laughter and childlike fun, but sometimes it can make people see a different side." Perhaps just like today's theme, let's dive into a paradoxical and complicated event – the rush to buy Shanghai Disney Resort's latest "Purple Dragon High Fly" merchandise.
Background to the incident:
Shanghai Disney Resort has long been synonymous with family fun, and the resort's character merchandise has attracted the attention of many fans. However, the latest "Purple Dragon High Fly" series of products has caused a lot of turmoil. The collection includes key rings and plush toys, making it a high-profile addition to the Mickey and Friends collection.
Detailed process and details of the event:
On September 26, Shanghai Disney Resort's official Weibo announced the launch of the "Purple Dragon Goofy" series of products, which immediately aroused the excitement of many fans. However, things did not go as smoothly as one might expect. According to Red Star News, a netizen went to Disneyland on September 26, hoping to buy "Purple Dragon High Fly" goods, but it was out of stock by noon. Faced with short supply, some consumers have had to spend up to 850 yuan on these goods near Disney subway stations, and their original price is only 318 yuan.
What is even more shocking is that some criminals peddle "Purple Dragon Goofy" plush toys online for up to 8,000 yuan. This situation has sparked widespread attention and discussion, raising questions about whether this is a scalper's hype.
Customer Service Response and Explanation:
In order to understand this phenomenon, the reporter consulted the official phone number of Shanghai Disneyland. The customer service said that 8,000 yuan is not the official price, but may be the result of scalper speculation. For the problem of out-of-stock items, customer service said that these products have just been launched and may be in short supply at present, but there will be new inventory. Customer service suggests that buyers can go to Shanghai Disney Resort or Tmall flagship stores to purchase them, but the official flagship store shows "out of stock".
On the second-hand trading platform, some people sold "purple dragon high flying" goods at a premium, but not as high as 8,000 yuan. Plush toys are sold for up to $749 and key rings up to $489. While there is a certain level of premium, it is not as exaggerated as rumored.
Event Analysis:
This isn't the first time Shanghai Disneyland has faced a premium for its products. Previously, some Disney goods have also been traded at high prices on the second-hand market, causing controversy. Disney said that they did not deliberately create a shortage of supply, but were affected by multiple factors such as a surge in demand in the short term. They also said that they would carefully develop and optimize the release plan to meet the purchase needs of fans.
Outcome of the event:
The premium of "Purple Dragon High Fly" has triggered widespread social discussion. Many netizens said that the appropriate premium is understandable, but the large premium is unacceptable, and this may be related to scalper hype or follow-up behavior. In any case, this incident once again reminds us that we should be cautious when buying popular goods, and rational consumption is king.
Epilogue:
Today, consumers are highly enthusiastic about unique, limited-edition items, but we also need to be wary of the actions of bad actors. Shopping should be an enjoyable experience, not a victim of price gouging. We hope that Shanghai Disney Resort and other interested parties will take steps to maintain market order so that every fan can get their favorite products fairly.