In order to promote the integrated development of the cultural and tourism industry in the Yangtze River Delta region, stimulate the innovative power of cultural and creative design, and inject new vitality and charm into the cultural and tourism industry in the Yangtze River Delta region, today (September 29), the first Yangtze River Delta Integrated Demonstration Zone Tourism Cultural and Creative Design Competition Results Release Conference and the 2023 National Day Mid-Autumn Festival Grand View Park Launching Ceremony were held in Shanghai Grand View Park. Chen Jianguo, member of the Standing Committee of the District Party Committee and director of the Propaganda Department, attended the event.
Since the launch of the design competition, it has attracted many cultural and creative designers and creative teams from the Yangtze River Delta region, and their works include not only creative and interesting product designs, but also artistic creations with depth and cultural connotations. After layers of screening and review, 3 "Most Jiangnan" awards, 5 "Most Creative" awards, and 7 "Most Market" awards were finally determined, and certificates were issued to them at the event.
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At the results conference, the guests also discussed and studied the development prospects of tourism cultural and creative design in the Yangtze River Delta Integrated Demonstration Zone, and said that the Yangtze River Delta region has rich historical and cultural heritage and natural resources, and transforming it into market-competitive tourism products through cultural and creative design can effectively enhance the popularity and attractiveness of the Yangtze River Delta region.
At the same time as the results of the Cultural and Creative Design Competition were released, the launching ceremony of the "Hi" Qiuyuan Dangwan Ju "Hui" Grand View Garden Amusement Park continued to show the unique charm and market vitality of the Yangtze River Delta region. Yuandang is the core lake in the "one river and three lakes" in the Yangtze River Delta Demonstration Zone, and it is also an important Shanghai-Jiangsu cross-border lake in the demonstration area. Focusing on the goal of building a model for cross-border river and lake governance in the demonstration area, Yuandang completed the third phase of the upgrading project this year, forming a 23-kilometer ecological shoreline around the lake. Shanghai Grand View Garden, as the main position of the Qingpu shoreline section, combined with the development of this activity, will carry out trial operation of Yuandang Bay Huashen Square, introduce special markets, intangible cultural heritage displays, etc., to create a rest space, and present everyone with a festival feast intertwined with the natural ecology of Yuandang and the traditional culture of Daguan Garden. At the same time, as an integral part of the "Most Jiangnan" 2023 Shanghai Qingpu Cultural Tourism Festival, the event undertook the function of displaying the image of the city as the gateway of Qingpu's modern hub, telling the story of Qingpu and spreading the "most Jiangnan" culture.
Next, Qingpu District will continue to promote the integrated development of the cultural tourism industry in the Yangtze River Delta, stimulate the innovative power of cultural and creative design, and inject new vitality and charm into the cultural tourism industry in the Yangtze River Delta.
Reporter: Shen Qianhui
Photo by Shen Qianhui
Editor: Chi Shuyue