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In recent years, Chongming has vigorously developed the bitter grass industry, and an inconspicuous small grass has transformed into a "rich grass" for the villagers. As one of the characteristic activities of the Chongming Rural Cultural Tourism Festival, the 2023 Chongming Bitter Grass Cultural Festival recently opened in the rice field station of Shanghai Yuhaitang Scenic Area.
Scene Dance "Bitter Grass" kicked off the Bitter Grass Cultural Festival, the plot is adapted from Chongming folklore stories, outlining the stage image of the young "Bitter Grass" who is brave and daring to dedicate himself, and the girl "Begonia" who is kind and not afraid of evil, which deeply touched the audience. Chongming green ecological scientific research products - cool grass skin care products through model display, bringing the legendary color of bitter grass to the audience, a grass butterfly transformation, interpreting ten thousand styles, people seem to travel through time and space, appreciate the fashion charm of modern technology and traditional agriculture.
Chongming bitter grass, scientific name Artemisia annua, is an annual herb of the genus Artemisia annua of the Asteraceae family, also known as Artemisia annua, as early as 1681 "Kangxi Chongming County Record" has been recorded, Chongming people eat bitter grass customs and habits of at least 300 years of history, locals believe that bitter grass has the effect of activating blood stasis, discharging lochia, water and swelling, with similar motherwort effects, in Chongming countryside has been used as Chinese herbal medicine and ingredients, green branches young leaves to make tea can quench heat and thirst, old branches after flowering and seeds can also be boiled tea after drying, add brown sugar, Eggs are eaten hot by mothers, which are natural ingredients that nourish the body, but for a long time, they have been raised in purdah.
In 2019, Xin'an Village, Sanxing Town, established Yuhaitang Company, the city's first mixed ownership enterprise with private capital and village collective economic joint venture, joined hands with Shanghai University of Traditional Chinese Medicine and Shanghai Institute of Materia Medica, Chinese Academy of Sciences, implemented scientific and technological research, and successively developed a series of bitter herb cosmetics, daily necessities and health care products. Cool grass skin care products using Chongming bitter grass extract as raw materials have appeared in Oriental Beauty Valley, benchmarking against international high-end brands of skin care products, attracting the favor of many beauty lovers, and the company has formed an industrial chain integrating bitter grass planting, acquisition, scientific research, processing and sales. In 2020, Chongming Bitter Herb successfully applied for intangible cultural heritage.
The bitter grass industry has emerged from scratch, from extensive to fine, the scale of planting has been expanding, and farmers' incomes have increased day by day. From more than 200 mu in 2019 to more than 5,000 mu this year, the company adopts the order method and signs an annual purchase agreement with farmers, driving farmers to increase their annual income by more than 25 million yuan. Through the research and development of bitter grass series products, extending the industrial chain, upgrading the value chain, and broadening the income increase chain, today, bitter grass has become a "cash cow" in ten miles and eight townships from a grass in front of the farmer's house, Xin'an Village has become a veritable "bitter grass village", Sanxing Town has become a "bitter grass town", and bitter grass has also become a "rich grass" for villagers.
Nowadays, bitter grass also brings fire to the local rural tourism economy, tourists taste a cup of authentic Chongming local "coffee", in the rich aroma of bitter herb tea, bitter grass vegetables, bitter grass skin care products as a souvenir, Chongming bitter grass 'out of the circle' has become the new favorite of the market, bitter grass industry has gradually become an important support for local high-quality and efficient agriculture, farmers' prosperity, and injected impetus into the realization of rural revitalization.
The relevant person in charge of Sanxing Town said that it will adhere to ecological priority, green development, deeply tap the new momentum of the potential industry, take the bitter grass culture festival as an opportunity, integrate bitter grass culture, red culture and local culture, vigorously develop the health care industry, fully display the agricultural cultural heritage, and build Sanxingzhen into a benchmark highland for rural revitalization, a demonstration highland for the integrated development of ecological industry, a communication highland shaped by spiritual and cultural inheritance, an innovation highland for high-quality development, and a happy highland for the people to live and work in peace and contentment.
The Bitter Grass Cultural Festival will last until November, during which citizens can experience related activities such as bitter grass picking, bitter grass roasted tea, tasting bitter grass series delicacies, camping barbecue and other related activities in the Yuhaitang Scenic Area.