As the national digital economy enters people's vision, an "invisible" digital transformation of enterprises is rapidly underway across the industry. In the catering industry, according to the Red Catering Industry Research Institute, the catering digital intelligence market size will be 8.231 billion yuan in 2022 and is expected to reach 11.763 billion yuan in 2023, with a growth rate of 42.9%. It is undeniable that digitalization and digital intelligence construction have become one of the major breakthroughs in the traditional catering industry.
In this context, as a leader in the fast food industry, the digital transformation of the brand and its amazing innovation have attracted a lot of attention. As the main promoter of the digital transformation of Laoxiang Chicken, Shu Xiaolong led the team to provide diversified services for consumers and make Laoxiang Chicken healthier, more convenient, rich and delicious. At the same time, the digital transformation of Laoxiang Chicken has also become a model for the catering industry.
With the advent of the digital era, Laoxiang Chicken makes full use of digital technology combined with traditional catering to provide convenient services such as online ordering and takeaway delivery to achieve a seamless dining experience for consumers. In addition, Shu Xiaolong also introduced a membership system and established the "Chicken Friends Association" to provide various benefits and benefits for members and enhance customer loyalty. Consumers highly praised these improvements in the hometown chicken.
Specifically, consumers reported that after joining the membership, they not only can be the first to know the latest developments and preferential information, but also save a lot of costs. They recognize that the online ordering system of Laoxiang Chicken is convenient and practical, and it is delivered in a timely manner every time, which makes people feel truly worry-free. At the same time, they also appreciate the variety of dishes and affordable prices, and especially like the membership system that allows you to enjoy special benefits every time you eat. Many people who have eaten hometown chicken believe that there is no need to wait in line to order food easily with their mobile phones, and the dishes still taste excellent and are served in a timely manner. Overall, consumers highly appreciated the digital transformation and service improvement of Laoxiang Chicken, believing that it is a brand that actively responds to consumer needs.
Through the efforts of Shu Xiaolong and the team, Laoxiang Chicken has achieved remarkable results in digital transformation. They keenly capture the pulse of the times, constantly innovate and keep up with changes in market demand. The successful experience of Laoxiang Chicken is not only a model of digital transformation, but also shows how a regional catering can go out of the local area and achieve a national layout. Today, Laoxiang Chicken has voluntarily withdrawn its listing to make way for science and technology enterprises, and the brand itself continues to devote itself to the road of digital transformation and upgrading, and aims at "10,000 stores". Through continuous innovation and close attention to consumer needs, Laoxiang Chicken is writing a new chapter in China's catering industry. It is believed that in the future, more catering enterprises will gain inspiration from it and jointly promote the entire industry towards the digital future.
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