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In recent years, Japanese seafood products have enjoyed a good reputation and extremely high export volume in the international market.
However, recent data shows that the export of original Japanese seafood to China has fallen alarmingly, by as much as 70%. Faced with this dire situation, the Japanese government decided to take action to cooperate with the Director General of the International Atomic Energy Agency (IAEA) through enhanced public relations means, hoping to restore the momentum of aquatic exports to China.
Part I: Cause Analysis
With the development of the global economy and the opening up of international trade, more and more overseas aquatic products have poured into the Chinese market, forming a fierce competition situation. In contrast, the relatively high price of Japan's original seafood products makes consumers more inclined to choose seafood from other countries, which has led to a sharp decline in the export volume of original Japanese seafood to China.
The global outbreak of the new crown epidemic has caused a huge impact on all industries, and the seafood sector is no exception. Consumer confidence in aquatic products has been hit hard due to the uncertainty caused by the epidemic and concerns about food safety, further contributing to the decline in Japanese seafood exports to China.
Part II: Seek cooperation and strengthen public relations
Faced with the dilemma of Japanese fisheries' exports to China, the Japanese Foreign Minister decided to hold talks with the Director General of the International Atomic Energy Agency. The two discussed working together to strengthen public relations and increase consumer recognition and confidence in Japanese seafood products.
The Director-General of the IAEA expressed his willingness to provide support and made recommendations to strengthen food safety testing and quality control.
In order to increase the exposure of Japanese fishery products in the international market, the Japanese Foreign Minister discussed with the Director-General of the IAEA to jointly organize an international exhibition of fishery products. Through the exhibition, consumers will be exposed to the advantages, quality and safety of Japanese seafood products, changing their perceptions and prejudices, and increasing consumers' willingness to buy Japanese seafood products.
In order to strengthen cooperation with the IAEA, the Japanese government decided to increase cooperation projects and scientific research. Through in-depth research with the IAEA in food safety testing, quality control, and environmental protection, we will improve the quality and safety of Japanese seafood products and effectively respond to consumer concerns and needs for seafood products.
Part III: Rebuilding Trust and Restoring Exports
Transform consumers' perception and attitude towards Japanese seafood products by strengthening public relations efforts, including enhancing brand image and reputation, and improving interaction and communication with consumers. By actively participating in public welfare activities and social responsibility projects, we will increase consumers' trust in Japanese companies, thereby increasing the number of Japanese fishery exports to China.
In order to restore consumer trust in Japanese seafood products, the Japanese government decided to strengthen quality management and supervision.
Stricter quality testing and monitoring of seafood products exported to China to ensure that the quality and safety of products meet international standards, and further improve consumers' confidence and willingness to purchase Japanese seafood products.
Epilogue:
In the face of a 70% plunge in the export of original Japanese seafood to China, the Japanese government decided to cooperate with the Director General of the IAEA to restore the momentum of aquatic exports to China by strengthening public relations efforts and enhancing brand image and reputation. At the same time, more attention is paid to quality management and supervision to improve the quality and safety of products. It is believed that through this series of efforts and cooperation, the export of original Japanese fisheries to China will be able to gradually recover and continue to maintain a good development trend.
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