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The problem of an ageing population facing the mainland has become commonplace. According to data forecasts, by 2035, the mainland's elderly population aged 60 and above will exceed 400 million, accounting for more than 30% of the total population.
As the aging of the population continues to accelerate and deepen, socio-economic factors must be readjusted to better meet the needs of the elderly, including pain relief, chronic disease symptoms, and healthy old age. At the same time, this has also brought huge development opportunities to the field of big health, giving birth to many outstanding enterprises in line with the characteristics of the digital era.
Xiuyu, the official sponsor of the Chinese women's basketball team, is a successful example in the field of big health, which has been deeply engaged in this field for nearly 20 years, and has nearly 1,000 directly operated stores and millions of members across the country.
One of the direct consequences of an ageing society is that more and more elderly and middle-aged people have to face health problems, especially pain and sub-health. Whether it is the elderly with chronic diseases or middle-aged people in a sub-healthy state, they are more inclined to choose massage therapy than to go to the hospital. This also provides a broad market space for the big health industry. Forecasts show that by 2030, the total scale of China's health industry will reach 16 trillion yuan, becoming one of the gold industries for China's future development.
Founded in 2005, Xiuyu saw the opportunities in the field of health early on and has developed into an outstanding enterprise characterized by digitalization. One of the most notable achievements of Xiuyu is the introduction of artificial intelligence robots for the first time in the industry, successfully solving the problem of soaring labor costs and service standardization in the industry.
First, AI robots significantly reduce labor costs. The aging society has led to soaring labor costs in the traditional industry of massage therapy. By replacing 70% of traditional service personnel with artificial intelligence robots, Xiuyu has reduced overall labor costs by 50% to 33%.
Second, service standardization has also been achieved. Human technicians inevitably face mood swings, fatigue and varying levels to provide consistently high-quality service; The artificial intelligence robot can serve for more than ten hours continuously, ensuring high quality standards.
For example, the Xiaotong intelligent robot can work for 35 minutes, which is equivalent to a technician with 10 years of experience pressing his hand for 3 hours. In addition, it also has functions such as personalized and customized health services to provide customers with targeted scientific treatment plans.
The "high quality and low price" of artificial intelligence robots have made them popular among customers. The data shows that in the first half of 2022, the utilization rate of robot projects increased by 143%, the number of pain physiotherapy users increased by 160%, the repurchase rate reached 70%-80%, and the customer satisfaction rate exceeded 99%.
It is worth mentioning that Xiuyu's artificial intelligence robots are not only favored in the market, but also appeared on CCTV's "Discovery Journey" column twice, and were highly praised by famous hosts Haixia and Zhang Hongmin. In February last year, the leaders of the State Administration for Market Regulation also conducted a special investigation on Xiuyu and recognized its physiotherapy robot.
Xiuyu's success is also attributed to the effective use of big data. In the era of digital economy, big data as a powerful tool profoundly affects production and lifestyle. Xiuyu applies the big data system to store operation, clearly displaying the operation status and data analysis report of each store, including customer activity, store arrival rate and project preference. This not only improves service efficiency, but also increases customer satisfaction.
In addition, Xiuyu has also introduced digital services in asset management, realized the interconnection of employee equipment, eliminated the problem of employees taking orders and discounts, and reduced financial risks.
The National Bureau of Statistics also spoke highly of Xiuyu's digital transformation.
Xiuyu's digital marketing is also worth mentioning. It combines the back-end system of the enterprise with the data of the Douyin front-end platform, and achieves accurate customer acquisition and reduces costs through the recommendation algorithm of the Douyin platform. The data shows that since last year, Xiuyu's transaction rate on Douyin has increased from less than 5% to 40%, and the cost of acquiring customers has also decreased from more than 20,000 to more than 2,000. The number of new customers, activity and stability of old customers have reached record highs.
Xiuyu now invests more than 100 million yuan in brand promotion every year, becomes the official sponsor of the Chinese women's basketball team, and also cooperates with the strategic partner of "China Aerospace Space Creation". These are powerful products from the "national team"
Brand endorsement has made Xiuyu a well-known brand, and consumers have more trust in it.
After understanding the many advanced business models of Xiuyu, more and more entrepreneurs expressed their willingness to cooperate with Xiuyu. Xiuyu is currently open to franchise and provides a series of preferential policies, including zero franchise fee, 8-year interest-free loan, and full training.
However, it is not only these policies that attract entrepreneurs, but also Xiuyu's own strength and the "invisible effect" brought to franchisees. Xiuyu's strong brand effect and continuous and effective promotion have brought a steady stream of customers and broad market space to franchisees. In addition, the practical experience accumulated by Xiuyu for many years, including marketing, financial and management solutions, can provide franchisees with free solutions to help them deal with various problems.
In short, for franchisees, Xiuyu's brand promotion and operation management are no longer troubles, they only need to focus on providing quality services to customers in the store. This not only saves worry and effort, but also saves costs, so it's no wonder that more and more entrepreneurs are attracted to Xiuyu.
To sum up, population aging is one of the severe challenges facing the mainland, but it also brings great opportunities to the field of general health. As an industry model, Xiuyu has successfully coped with the challenges brought by the aging society by introducing artificial intelligence robots and making full use of big data, and has provided considerable development prospects for franchisees. With the development of the times, the big health industry will continue to grow and provide better healthy elderly care services for the elderly in the mainland. At the same time, Xiuyu's successful experience also provides useful lessons for other enterprises to cope with the challenges brought by the aging population and succeed in this field. This is a promising area, and we have reason to expect more innovation and development.
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