#娱评大赏#
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Recently, I was able to catch up with "Under the Stranger", and today I brushed Weibo and saw a short film of Hou Minghao, and immediately clicked in excitedly.
In the film, Xiaohou incarnated through the "special forces" and shuttled through the famous scenes of many hit dramas. One second competed at the martial arts conference of the hot-blooded comic book drama "Under the Inhumans", and the next second he went to the humanities program "Ten Thousand Scrolls of Grace" to visit Lanting Yaji;
Immediately afterwards, he watched the high-energy battlefield in the new national style anime "The Legend of Dark River", and finally went to the cool variety show "This! is street dance" to watch the dancers dance passionately, with the switch of scenes, the audience also continues to shuttle in virtual reality with Xiaohou's steps, Xiaohou is playing my drama chasing daily life~
I can't help but sigh, the current film and television industry is really too rolled, even short films have to fight for brain holes and sci-fi sense.
Film and television content seems to have been iterated to a new stage.
Stack buffs with AI
This year's audience is forcing content to progress
New, first of all, new in the technical concept.
AI is very popular this year, and Hou Minghao's crossover film is to use the latest AIGC technology in it. AI has turned the drama that the pants are broadcasting into a parallel time and space-
the exciting Inhuman martial arts convention in "Under the Inhumans";
the elegant Qinqi calligraphy and painting in "Ten Thousand Scrolls of Grace";
the duel between Su Changhe and Su Muyu in "The Legend of the Dark River";
"This! It's the cool dance in Street Dance.
The content of the four major sections is included.
Xiaohou, as the protagonist, travels to different famous scenes. Experience different drama worlds in different scenes.
Comic dramas, humanities, anime, variety shows, the four sections, smoothly connected together through AI, give people the feeling of entering a cyberpunk time and space.
A short film of one and a half minutes is a micro-science fiction.
Why is content production so hardcore today?
This is not forced by the audience!
Times have changed, and so have audiences. A large part of today's young audience is the post-95s and post-00s, who are the "Internet generation", who are seamlessly connected with the digital information age from birth, and their horizons have long been broadened by the Internet.
Coupled with the rise of short videos in recent years, everyone pays more attention to the amount and texture of information in every frame and every second. Content that is not new enough and good enough will be drowned in a sea of information.
Now the time left for each video to grab the viewer's attention may be only a few seconds. It's not pretty, just scratch it out. Audiences with the right to choose are constantly pushing the content to innovate. So, the question is, what kind of content can make this group of Internet natives "look in and can't get out"?
The era of manga adaptation of real fragrance has finally come?
The traffic password of Generation Z can be found in the hit dramas of short films.
First of all, I have to mention that it must be "Under the Stranger". The popularity of the comic drama "Under the Stranger" is a big surprise this year.
Although in the past, we also had fantasy dramas such as "Magic Phone", but "comic reform" appeared in the public eye, or a trend that has only occurred in the past two years.
"Magic Phone" is the grandfather of domestic fantasy dramas
The emergence of "comic adaptation" dramas is also related to changes in the audience.
After all, the post-95s and post-00s are all a generation that grew up with mobile games and animation, and they are very familiar with the "two-dimensional culture".
The original work of "Under the Stranger" "Under One Man" was originally a popular national comic with a fairly high fan base. Its IP comes with its own traffic.
And "Under the Stranger" as a comic book drama, what does well is that it finds a reasonable balance between live-action and comic sense.
First of all, it recreates the imaginative world of the comics.
Its world view is grand and fantastic: in addition to ordinary people, there are many aliens with special abilities in this world, and they can use the qi (an ancient word for qi, which can be understood as the internal strength of martial arts) in the body to perform various abilities.
Inhumans are hidden among ordinary people, and they have their own exclusive organization and sect. Each sect also has its own unique exercises. Martial arts fuses fantasy, and "Under the Stranger" creates a Chinese "magic" rivers and lakes.
Secondly, these imaginative settings have a very "grounded" landing point, so that the audience can quickly substitute in.
For example, the organization that manages the Inhumans, called "Everywhere Pass", secretly maintains the stability of the Inhumans world in the name of the courier company.
The little brother who delivers the courier may be an alien with superpowers? This setting, thinking about it, is very feeling. When I see a certain Feng's employees now, they will make up their brains to see if they will have any special abilities.
Although the Inhumans have superpowers, they are not mysterious and evil.
They are usually like ordinary people, and even for life, they will use their powers to grill skewers and cut meat. The Inhuman world is also full of fireworks.
Including the protagonist Zhang Chulan, although he is one of the "Eight Wonders", he takes the comedian route, and he is full of laughter. Biwu loves to play ghost ideas, and if you drink too much, you have to "walk birds under the moon".
These jokes all just dissolve the original slightly pompous setting. While whimsical, while retaining a reasonable extension of reality, "Under the Stranger" will break the dimensional wall because it understands both two-dimensional and film and television dramas.
Pants have always been free of two-dimensional genes. Their family's comic drama actually began with "Soul Street" in 2017, and last year's "Youth Song Line" also had a Douban score of 8.2, which has a good reputation.
As for anime, "The Legend of Dark River" in the short film is the third part of the "Shaoga Universe", and before that, there are two animated versions of "Shonen Song Xing" and "Young Hakuba Drunken West Wind".
From anime to manga, watching us create our own national comic universe step by step, that feeling is still quite burning. Domestic anime and comic dramas with their own refreshing feeling are expected to become a new type of electronic squeezed vegetables.
"Sweet pets" and "humanities",
How to come up with a new meaning?
Comic reform is a new circle-breaking dark horse, and it is still a niche in the market.
In the film lists announced by major platforms every year, the mainstream is still idol dramas. The mainstream theme has not changed, and the core is still "romantic" and "sweet pet", but the new generation of idol dramas, characters and plots have changed greatly.
Silly white sweet, domineering president, this kind of simple and rude character has almost disappeared.
Several idol dramas I chased this year have taken a relaxed and bright route: "Protecting the Heart" is the route of female A and male O, and the waste wood fairy trains the thousand-year-old "evil dragon"; "Starfall Condensed into Sugar" is a light comedy in Xian Xia, and the heroine is a funny bijia cow.
In terms of current couples, "Can't Hide Secretly" and "When I Fly to You" are "morning C and evening A" (first love & crush) love packages.
In love, growth lines are buried. "Self" is greater than "love" and is more in line with current values. What touches people is that everyone runs to love while also running to a better self.
In the list of dramas to be broadcast next year, the sweet pet drama still takes the route of "evenly matched". "You Have Today" and "Love Meets Darwin" are both love stories supported by female A and male A. Today's young people really won't eat the bad idol drama that dominates the world anymore.
As for the variety show, "This! is street dance" and other variety shows with trendy elements are certainly the orientation of young people.
But cultural variety shows are not without audiences. The "Ten Thousand Scrolls of Wind Collection" in the short film is called "Traversing the Citywalk" by netizens, and each episode is a city roaming with traditional cultural classics and immersing yourself in the life of the ancients.
Follow the "Lanting Preface" tour Shaoxing, walk the road Wang Xizhi has walked, eat the food he has eaten, this program is the content of the explosive notes on a certain book, teaching everyone how to check in with culture and tone.
Next year, Pants will continue to make efforts in humanistic variety shows and do more vertically: "Great Chinese Colors" explores the cultural significance behind each Chinese color; "The Great Civilization Site" goes deep into the first archaeological site to witness the highlight of Chinese civilization; "Wow Ancient People Say Painting" focuses on the story behind the famous paintings of ancient Chinese portraits...
Don't look at these seemingly niche content, the more vertical the field, the easier it is to make in-depth and differentiated content.
After watching more reality shows that catch horses, everyone will want to find a sense of healing in humanistic variety shows.
From the core, the "hot blood", "sweet" and "national style" that the post-95s and post-00s like are all long-standing creative elements in the film and television market.
It's just that we can't wrap these kernels with the old routine. Clichés, industrial saccharin, are all flow poisons. What is the aesthetic of Gen Z? That is to oppose bad customs and repetition, and refuse to be a repeater of content.
Sister E's epilogue
Watching the short films of the pants one and a half minutes, they are so cool, you know that this audience is not easy to fool.
The film and television market has passed the era when shoddy production and repeated production can be paid for. In the past, a certain type of drama became popular, and then there will be a large number of similar dramas to follow. The Mary Sue dividend of silly white sweet and overlord has been eaten for nearly ten years.
But not now, the information update iteration is too fast, you can make a micro-movie in 1 minute, you still inject water and spill dog blood over there, naturally you will be disliked by the audience.
The tastes of the younger generation of audiences have been fed by the world of the Internet. Banal things, it's hard to break the circle. Now is the era of content involvement.
The slogan in the pants film "good content that can't come out when you look in" shows their confidence in the content layout and their determination to impress the audience.
As long as you keep innovation, maintain sensitivity, and focus and care enough, you can foresee that there will be more scarce dark horses like "Under the Stranger" in the future.
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