Once upon a time, "roll" seemed to become the most frequently used word by practitioners in the Chinese car market, and it is also the most likely to cause "anxiety", and today's new energy vehicle market has also entered the "white-hot" stage of midfield competition, only by adopting differentiated strategies and coming up with higher sincerity can brands survive and develop and grow. Since the "roll" cannot be avoided, it is better to "roll up", and the Rui Lan 7, which was officially listed on the evening of September 21, is one of the "players" who dare to "shine the sword" and also have a "killer weapon".
Since the completion of the world premiere at the 2023 Shanghai International Motor Show, especially since the pre-sale of the Chengdu Auto Show at the end of August, Rui Lan 7 has attracted more and more consumers' attention with its pricing strategy, vehicle level, functional configuration, etc., and the officially announced price has brought everyone a surprise: the new car launched two battery versions with a total of 6 models, CLTC pure electric range of 450 kilometers and 605 kilometers respectively, and the price range is 117,700-173,700 yuan. Not only does the Cloud Chasing Air version (117,700 yuan) make the entry threshold more accessible to the people, but the addition of the high-end intelligent driving version and the lidar option package makes Rui Lan 7 the only model equipped with lidar within 200,000 yuan.
With the beginning of the second half of new energy vehicles, many car companies began to focus on the "battle" of 200,000-level pure electric SUVs, after all, as the most important household market, who can take the lead in occupying the high ground, the next round of product changes, who has more advantages. Therefore, the "fight" in this segment is extremely intense, and almost every company will ALL IN all the technology and configuration. In this way, if you want to impress the majority of consumers, you must come up with sincere products. After the opening of the Dading channel for the launch of Rui Lan 7, as of the night of the press conference, the order reached 3187 units within 20 minutes. With such an excellent performance, how did Rui Lan 7 do it?
What do young people value most when buying a car? Presumably, many people will answer "appearance". After all, the shape of the vehicle determines whether it can leave a deep impression on consumers at first glance, and the attributes of the vehicle as a "social business card" are becoming more and more obvious, and everyone wants a pleasing car. Rui Lan 7 has a sharp attack front face, through-type headlights and intelligent interactive light group with flowing water special effects, sports visual coupe design, dynamic back low wind resistance shape and concise outline of the side face, always bursting with strong power. Coupled with the 19-inch low-wind resistance rim, flowing water rhythm intelligent breathing lamp language, floating panoramic sky screen and other young people's favorite styling design, Rui Lan 7 "grows" in the aesthetics of young consumers.
The styling design of the Blue 7 is not just for "good looks": thanks to the linear wide-body shape and the sliding back style, and incorporates hidden door handles, streamlined mirrors, low wind resistance closed rims and many other details. Let Rui Lan 7 have a class-leading wind resistance coefficient of 0.238Cd, which greatly reduces energy consumption (in new energy vehicles, every 0.01Cd reduction in wind resistance will directly increase the cruising range by 5-8 kilometers), which makes it have lower energy consumption while ensuring visual beauty, so that this new energy SUV that can be started for less than 150,000 yuan can reach a rare 605 km cruising range in its class.
Today's young people are careful and pursue practicality, based on the new self-developed GBRC crystal architecture to create the Rui Blue 7 has a length, width and height of 4690/1892/1650mm, and a wheelbase of 2775mm.
In order to bring users a more convenient and intelligent driving experience, Rui Lan 7 is equipped with a 9.2-inch LCD dynamic instrument cluster, a 50-inch giant screen AR-HUD (augmented reality head-up display) and a class-leading 2.5K resolution 15.4-inch high-definition retinal central control screen, bringing a full sense of modern technology to the car. It is worth mentioning that the new car is also equipped with Geely's self-developed domestic first automotive-grade 7nm intelligent cockpit chip "Dragon Eagle No. 1", which integrates 87-layer circuits and 8.8 billion transistors, supports up to 200K DMIPS computing power (computing power is comparable to the industry's mainstream 8155 chip), super graphics rendering capabilities, and has automotive-level functional safety and information security solutions and certifications, bringing a smooth experience to in-car voice interaction and infotainment, and many game masterpieces can be played in the Rui Blue 7 car.
Since it is said that it is intelligent, then we have to mention the LiDAR option package of the high-end intelligent driving version of Rui Lan 7, this 125-line ultra-long-distance high-precision LiDAR (the same type of Sagitar Juchuang M series LiDAR as Looking Up U8 and Xpeng G6) will bring users a comfortable and intelligent driving experience (compared with pure vision solutions, LiDAR has absolute advantages in anti-glare, extreme road conditions, and extreme weather); At the same time, with the joint blessing of 5 4D millimeter-wave radars, 12 ultrasonic radars, and the "Geely Future Planetary Constellation" space-earth integrated low-orbit satellite, Rui Lan 7 has more than 20 high-end intelligent assisted driving functions, bringing users a more calm, reassuring and intelligent driving experience. Among them, the satellite communication function of Rui Lan 7 can support the two-way sending and receiving function of SMS and phone calls. The powerful hardware configuration will enable the Rui Blue 7 to have powerful intelligent driving assistance functions and communication functions. Such a powerful configuration is extremely rare on models below 200,000 yuan, which shows that Rui Lan is full of sincerity this time, and also reserves a broad imagination space for the future expansion of intelligent functions.
As we all know, affected by the battery, body design and other factors, the self-weight of new energy models is generally large, and with it, the handling performance is reduced. In order to meet the needs of more and more young consumers for the fun of driving and controlling new energy SUVs, the Rui Blue 7 is equipped with a high-performance liquid-cooled motor with a maximum of 180kW, and the peak torque reaches 385Nm; 0-50km/h acceleration takes only 2.8 seconds, allowing users to truly experience track-level ejection starts. In addition, its stepless DIY rear drive can also provide users with personalized adjustment through the four modules of brake mode, steering power, power response, and energy recovery (even the brakes can be adjusted in three gears), thus changing the "normal" of people adapting to the car on the market, and truly allowing the car to adapt to people.
The rear-mounted rear-wheel drive layout of the Blue 7 has natural advantages in terms of handling: thanks to the front MacPherson rear five-link independent suspension, the overall handling and comfort of the new car are better; The front wheels only participate in the steering, and the rear wheels provide power, so that the minimum turning radius of the Rui Lan 7 reaches 5.4 meters, and even on the "magic road" of the mountain city of Chongqing, it can easily flash and move. Not only that, Rui Lan 7 is also equipped with Audi A8, Mercedes-Benz S-class same origin Bethel One-box brake-by-wire system, at the structural level of the brake system to achieve the decoupling of brake pedal and brake calipers, according to the user's driving habits, comfort, standard and sport can be selected by themselves, 100 kilometers braking distance is only 35.6 meters, these data have been ahead of the mainstream models in the same class, I believe that many friends have been eager to "challenge" this new car?
For a pure electric SUV, one of its core values is the power battery, especially the safety of the power battery, which is believed to be one of the focuses of many consumers. In view of the high safety and durability of the battery, Rui Lan 7 adopts a self-developed capsule structure battery pack, and its high-safety battery cells have the characteristics of no fire, long life, and no attenuation, which can achieve full-life fast charging. In addition, the new car is also equipped with a super heat pump system, with the active heating technology of the motor as the core, and the use of multiple heat source coupling and other technologies to reduce the low temperature energy consumption of the whole vehicle by 30%, making the motor work more efficient and more energy-saving. It can also operate efficiently in an ultra-wide temperature range of -30°C to 45°C, which is a perfect replacement for traditional high-pressure PTC.
Of course, the "black technology" and advanced configuration of Rui Lan 7 do not stop there, "Early Understanding Car" will also bring a more detailed real car experience report as soon as possible, so stay tuned!
Understanding:
Looking at the current car market, the competition in the 100,000-200,000 pure electric SUV market can be described as particularly hot, on the one hand, with the rapid development of new energy technology, more and more models with long endurance and high cost performance have flooded into the market, on the other hand, how to let the people enjoy the convenience of green travel at a price closer to the traditional fuel vehicle (that is, "the same price of fuel and electricity") is also the key to "igniting" everyone's enthusiasm for consumption. For this reason, when Rui Lan 7 came out with the attitude of "equal rights in science and technology" to achieve value inclusiveness, its sincere attitude of rejecting bells and whistles, taking root in the market to truly create high-quality and practical products from the demand level, and leading every step immediately aroused a warm response from the market and users. It is believed that with the continuous advancement of marketing and channel construction, more and more consumers will be able to experience this excellent product in person, and I believe that it will also bring a huge impetus to the new pattern of China's new energy vehicle market in the future.