Recently, NIO held the NIO Innovation and Technology Day in Beijing and released the first smartphone NIO Phone, which aroused widespread attention and discussion among netizens. It is reported that NIO Phone uses Qualcomm Snapdragon 8 leading version chip, supports 5G network and UWB ultra-wideband technology, has a 6.81-inch curved screen with 2K resolution, rear three cameras are 50 million pixels, battery capacity of 5200mAh, support 66W wired and 50W wireless fast charging. In addition, the NIO Phone is also equipped with NIO's self-developed SkyUI system, which realizes panoramic interconnection with NIO, providing a number of rider interconnection functions and cross-terminal applications.
The release of NIO Phone has sparked heated discussions among many netizens, some people think that this is a high-end flagship model, and some people think that this is a customized model born to link with the car. Regarding the positioning and competitiveness of NIO's mobile phone, Li Bin, founder, chairman and CEO of NIO, said in an interview with the media: "We dare not say that our mobile phone is far ahead, we just want to do a good service." Our phones are designed to enhance the user experience, not to make money. We hope that through the panoramic interconnection of mobile phones and cars, users can enjoy a smarter, more convenient and safer travel life. ”
Li Bin also said that NIO is not to challenge mainstream brands such as Apple or Huawei, but to cooperate with them. "We didn't want to grab market share, we just wanted to give our users a better choice," he said. We didn't want to compete with Apple or Huawei, we wanted to work with them. We welcome them to join our charging and swapping network, so that more users can enjoy smart energy services. ”
Li Bin's humble response shows that he is very clear about the positioning and goals of NIO's mobile phone. He does not want to make money or create a new ecosystem with his mobile phone, but to improve users' stickiness and satisfaction with NIO through mobile phones. He also did not ignore the advantages and influence of other brands, but maintained a good relationship with them. Such an attitude undoubtedly makes people look forward to and trust NIO more than that.
#李斌评价蔚来手机: Not far ahead#