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How long do people stay passionate about a song?
How long do you keep paying attention to a paragraph?
The answer is, not for long.
This has also led to the speed of updating and iterating of Internet celebrities under the fast food culture, which is so fast that you can't imagine.
"Digging, digging, digging" Teacher Huang rose more than 7 million fans a week
Ding Zhen gained 4 million fans in just two weeks
Zhang classmates rose by 10 million in 13 days
The little prince of Qatar rose by 10 million in 2 days
Liu Genghong rose 40 million in 10 days...
Behind the astonishing numbers, it confirms the fanaticism of fans about these Internet celebrities, and it is also their highest moment.
Their fan growth rate, even some big stars, even their taillights can not be seen.
These Internet celebrities were once extremely popular and became phenomenal Internet celebrities.
It's just a pity that after the bustle, it quickly calmed down.
Some of the stamina was weak, some were cold, and suddenly, as if the excitement was just a dream.
Think about it, about these influencers, have you not paid attention to them for a long time?
01, "dig and dig" Teacher Huang
In May this year, the most out of the circle was Teacher Huang, who "dug and dug".
An unknown kindergarten teacher became a top Internet celebrity almost overnight.
The sweet smile and exquisite makeup make many fans flock to her.
How popular was Mr. Huang in May?
The number of likes of a video is as high as 7 million, which has become a phenomenon.
At 10 percent likes, at least 700 million people watched her videos.
In just one week, she has more than 7 million followers.
On the entire network platform, countless people covered this song "Little Garden". When you walk down the road, you will suddenly hear children humming this song loudly.
Many official media even praised the warmth of this song.
In an era when traffic is almost equal to money, Mr. Huang immediately started live streaming to monetize traffic.
Watching the local tycoons throwing thousands of dollars and constantly brushing gifts, Mr. Huang in front of the camera smiled so hard that he couldn't see his teeth.
Some people roughly estimate that just one May Day holiday, she made a net profit of millions, which can be described as a lot of money.
But traffic has always been a double-edged sword, and while Mr. Huang gets attention, there are also doubts.
First of all, she was questioned that fire was not accidental, but a goal she had been striving for.
As early as 2018, Mr. Huang had already started the live broadcast, but there were not many people who paid attention at that time, and there were only dozens of people in the live broadcast room.
And she has not stopped posting videos in recent years.
She has been doing self-media for at least 3 years.
Therefore, even if it is a 100,000-plus live broadcast room, she still looks at ease and does not see the slightest youth.
In addition, the identity of not a professional kindergarten teacher was also picked up by netizens.
Some netizens even broke the news that after making money during May Day, she directly signed a contract with a professional live broadcast agency.
In the face of various doubts, Teacher Huang directly refuted the rumors.
However, many netizens do not pay.
Seeing this, she cried in the live broadcast room while quickly adjusting her mentality and continuing the live broadcast.
But what made her lose her powder was her plain photo.
Because of the plain makeup photos and the delicate makeup teacher Huang in the live broadcast room, the judgment is like the two.
Although it is not ugly, it looks very ordinary.
Especially when the TV station recorded the sound, after leaving the beauty, the goose egg face directly turned into a square face.
Many netizens shouted that they were deceived.
From May to now, it has only been more than 3 months, but her popularity has plummeted.
Her fan count is still stuck at 8 million, which means that it has hardly increased in the past few months.
Nowadays, many of her videos, almost all of them are singing, lip-syncing, it is difficult to arouse the interest of netizens.
So the number of likes on her video is no longer the same as it was at the beginning
02, classmate Zhang
How long has it been since you brushed Zhang classmate?
In 2021, Zhang broke the circle and dominated the list continuously, and became popular all over the Internet overnight.
Fixed BGM, familiar Northeast rural scenes, fixed content forms, etc., high recognition made netizens quickly remember him.
The scenes filmed by Zhang are generally filmed at the beginning and end of the day, from getting up in the morning, cooking for the dog, reading books, doing farm work, cooking... Let people can't help but follow his lens to peek into his life.
In less than two months, his fan base has risen to more than 7 million.
Three months later, his fans rose to 13 million, becoming an Internet celebrity of tens of millions.
No one could have imagined that the rough daily life of a bachelor could attract so many onlookers.
Even the official media couldn't help but praise him a lot.
After Zhang became popular, many netizens analyzed the reason for his fire, and some people specifically studied his lenses and found that he had hundreds of sub-shots in a video, and the connection between the shots was very smooth, high level and professional.
But Zhang's response to this is still: there is no team, I am just a rural person who loves life.
What Zhang didn't say explicitly was that he knew very well about self-media.
He first did self-media in 2020, but at that time he was only behind the scenes, helping many self-media accounts think of jokes, clips, etc.
It wasn't until October 4, 2021 that he stood in front of the stage and released his first short video.
Although it is his family's old house in the video, it has not been inhabited for a long time, and it is specially used for video.
After the fire, Zhang did not rush to receive advertisements and live broadcast monetization.
He gave interviews, appeared on TV shows, etc., and the path chosen by Zhang was different from that of ordinary Internet celebrities.
In addition, in the face of the olive branches thrown to him by many top MCN institutions, as well as the signing price of tens of millions, he did not agree.
Because he knew that once he was tainted with capital, then he would lose his creative freedom.
Whether it's sticking to your feelings or sticking to the bottom line, Zhang has requirements for himself and the quality of his content.
It's just that Zhang didn't hold on later, and like many big Internet celebrities, he couldn't escape the end of live broadcasting.
In January 2022, Zhang started his live broadcast debut.
And this is probably the fate of Internet celebrities.
However, in less than a year, Zhang's popularity has greatly decreased, and the GMV of a live broadcast is less than 3 million.
This is not a good number for an Internet celebrity of nearly 20 million, at least it does not match the number of his fans.
And since April last year, he has been losing fans.
Now speaking of classmate Zhang, many netizens have shown him coldness and have no enthusiasm at the beginning.
03, Liu Genghong
Also greatly reduced in popularity is Liu Genghong.
Unlike other Internet celebrities, Liu Genghong experienced being a star in Taiwan's entertainment industry, and then became an Internet celebrity with his own popularity.
Liu Genghong's explosion was unexpected and expected.
In 2022, due to special reasons, many people are at home because they cannot go out.
Therefore, under the guidance of the idea of "you can also be positive at home, you can also do exercises", Liu Genghong quickly came out of the circle.
Many people follow Liu Genghong on time every day to do exercises, and are called "Liu Genghong girls" and "Liu Genghong boys".
Netizens are full of passion every day, and Liu Genghong's live broadcast room is even more lively.
Especially when Liu Genghong shouted out the phrase "the fat around the waist clicks off, the mermaid line vest line I want", which greatly aroused people's enthusiasm for doing exercises at home.
At that time, Li Jiaqi had not returned for some reason.
The Oriental Selection has not yet come out of the circle because of Dong Yuhui.
A lot of traffic almost went to him.
In just half a month, his number of fans soared to nearly 60 million.
Soon, Liu Genghong became the top of the Internet celebrity industry.
At its peak, more than 3 million people were watching.
However, with the resumption of work and school, Liu Genghong's live broadcast room cooled down.
Looking at the declining figures, whether it is capital or Liu Genghong, they are trying to remedy it.
For example, invite celebrity friends and heat the live broadcast room.
Call for Jay Chou's new song, saying "It may be our new song!" , but was once questioned about using Jay Chou to hype.
Liu Genghong's wife tried a variety of styles of "strange clothes", and even coquettish and cute, which made many netizens smell the utilitarian atmosphere.
Liu Genghong did everything he could to entertain and find ways to retain netizens.
However, the effect is minimal.
The live broadcast room that was originally doing the exercise was changed to selling goods, which also caused dissatisfaction among many netizens.
In particular, several incidents have put him on the cusp of public opinion again and again.
First of all, he was named and criticized by the "Public Opinion Analysis Report on Consumption Rights Protection of Live Streaming Goods", saying that the public opinion of its product quality was outstanding, and he ranked third among the top anchors in public opinion on rights protection.
Soon after, because of "magnifying student pigeons", it was frantically spit on.
At an event on a university campus, 20,000 students waited for them for half a day in the cold wind only to be told they were not coming.
The reason for not coming, one side said the weather reason, the other said that the itinerary was undecided, as for the facts, we do not know.
What made Liu Genghong criticized was the incident of him selling fake bird's nest.
However, Liu Genghong passed by the fluttering sentence "the selection of products is not rigorous enough", but did not mention anything about compensation and other issues.
Today, Liu Genghong's number of fans has dropped from 73 million to more than 68 million, a decrease of nearly 5 million fans.
The number of broadcasts on station B once dropped from more than 14 million to just over 100,000.
Although there are still tens of thousands of people in the live broadcast room today, how much moisture is there?
We don't know.
04, Daigula K
An Internet celebrity with more than 20 million followers, how many people still know about her now?
In 2018, because of a "shaking buttock dance", Daigula K set off an Internet frenzy.
It rose by 5 million followers in 10 days, as high as 8 million in 20 days, and became a 10 million fan Internet celebrities in a month, and the number of likes for a video was as high as 11 million.
At that time, she, Wen Wan and Li Ge were known as the three giants of a video platform.
This post-95 Northeast girl, who graduated from chemical safety management, never expected to become an Internet celebrity.
Because compared to chemical engineering, dancing is just her hobby.
Therefore, although she was labeled as a dancer after her debut, her dance movements are very simple.
In "Every Day Up", Wang Han was shocked after performing in Daigula K: "Is it really red?" ”
After receiving an affirmative answer, Wang Han sighed: "This world is really different. ”
After listening to Wang Han's words, Daigula K at that time didn't know how he felt in his heart?
To make her even more embarrassed, there is also Fast Ben.
Daigula K, who looks pure and lovely on the Internet, was set off by Sun Yi on the stage, so Daigula K was complained of "seeing the light and dying".
Without the beauty filter, Daikura K looks very ordinary.
Her sentence "I want to work with the only beautiful woman on stage" on the fast book made Xie Na roll her eyes directly.
Because the "only beauty" mentioned by Daigula K is Sun Yi.
In less than a year, netizens have lost interest in her dance, and Daigula K has become a passing Internet celebrity.
Although she made many attempts, such as cross-dressing, starring in sitcoms, etc., she was complained of plagiarism and malicious rubbing by netizens, which once made her controversial.
There are no strengths, there are many rising stars, and although Daigula K is still active on the Internet, its popularity has not been as good as before.
05, gentle
At the same time as Daigula K, there was also Wen Wan.
Only about 10 videos were released, attracting tens of millions of fans in 10 days.
The "GUCCI GUCCI PRADA PRADA" dance she danced in the underground garage made netizens deeply impressed by this beautiful girl who danced with a beautiful smile.
For a while, the name Wen Wan was brushed on the screen.
At that time, Wen Wan was only 17 years old and underage.
How many Internet celebrities envy the gentle achievements?
Even netizens were shocked by her popularity speed.
But unexpectedly, soon after the explosion, the negative about her continued to explode.
Such as poor character, plastic surgery, chaotic private life, etc.
Some netizens also exposed her photos before plastic surgery, photos of playing in bars, etc., which were simply like two people.
In addition, she was also exposed to stealing things.
And she exploded, and there were companies pushing behind the explosion.
Under the revelation of netizens, Wen Wan is simply a bad record.
But the truth and falsehood in it made Wen Wan be banned before she had time to argue.
From 10,000 people to cool, Wen Wan only took 10 days.
She should be regarded as one of the fastest cooling Internet celebrities in history.
After getting cold, she often posts various news on the Internet.
Without exception, it is either bright and green, or showing off wealth, and everywhere is full of money.
But today's Internet celebrity world has long lost a place for gentleness.
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