Image source @ Visual China
Wen 丨 Entertainment Hard Candy, Author 丨 Xie Minghong, Editor 丨 Li Chunhui
Li Bai went to Lushan Waterfall and posted in the circle of friends with a picture: "Flying down three thousand feet, it is suspected that the Milky Way fell for nine days." ”
Shi Xian shot, and the place became an Internet celebrity attraction. But some people went to see it during the dry water period, and the runoff could not catch up with the three basins of foot-washing water, so they denounced old Li Zhao's deception.
In fact, the makers of internet celebrity attractions are also victims. Li Bai was invited by Wang Lun to play in Jing County, Anhui Province, and the copywriting was quite moving:
"How's the gentleman?" There are ten miles of peach blossoms here. Sir good drink? There are 10,000 hotels in this area. This is completely on Li Bai's aesthetic point. As a result, after arriving, the gap was very large, and it turned out that the peach blossom was only the name of the pond water, and there was no fall of the Ying. Wanjia hotel is not real number, but the owner's surname is Wan.
Theoretically, Li Bai is slightly embellished with rhetoric, showing a unique aesthetic realm. And Wang Lun is purely information induction, fortunately, old Li Shuang is not angry with him. However, social sharing this year, it is indeed necessary to be cautious and cautious. Send a circle of friends to a beautiful photo + positioning, afraid of being suspected of being pretentious by acquaintances, P is very large. Simply send away the Weibo, Douban, and Little Red Book that no one knows, and people may call you "fraud and jail time"!
Mass social networks, there are group play terriers and even Internet storms, see the beauty said that it is the makeup of the work, the beauty of the filter, and now even the scenery has been faked. The pink beach you said, I see how gray it is; the Fuhe wetland you took is as rich as the special Su advertisement, is not the ordinary river in front of the house; the blue house you share by the sea, someone photographed it like a hut that has been abandoned for many years...
I've verified that it's not beautiful, so your beauty is fake.
Attacking the life sharing of others with one's own aesthetics, the emergence of aesthetic hegemony is an aspect of the polarization of the Internet's voice.
The beauty of your filter has led me to "ride on the fun and go back to the fun", so you are guilty.
The result of "too much time" is often "disintegration and reconstruction". In the past few years, everyone collectively pursued ritualized life, and even bought INS posing props; after a long time, they dare not "contrived" and self-censor, which can be described as a double day of ice and fire.
<h2>Vegans, filters, little stars</h2>
"Everyone is telling the truth, but the only thing that is incorrect is the conclusion." Macdonald pointed out the nature of the post-truth era to the point. The reversal of right and wrong becomes a norm, and public opinion becomes a knife that kills people without blood, and you and I may be impulsive.
After the National Day holiday, the crusade against "filter attractions" gradually spread from Sanya Blue House, Fuhe Wetland, Seaside White Sky Staircase, Pink Beach and other attractions to the shooting and sharing bloggers themselves.
From "How strong is the screen image filter of the Little Red Book" to "The Little Red Book Girl really go to jail", the matter has become a personal attack.
On October 20, the little red book user "Lu Xiaona who loves to eat bait blocks" with fire Sanya Qingshuiwan Blue House posted a long statement on Weibo: Photos are not commercial marketing, Blue House is a local free attraction, and there is no commercial promotion of hype and drainage. At the same time, Lu Xiaona posted the comparison parameters of the original photo and reserved the right to pursue legal responsibility.
"Because there are very few fans, Little Red Book 2000+ and Weibo 8000+, so the poor fan base speculation about the platform and my interest transmission can end here." Logically, before the user shared it in February 2021, Blue House was originally a very niche attraction, and promoting it was not a matter of giving up the big and asking for the small? Take 10,000 steps back, even if you are a business wizard with a sword on the side, you will not look for ordinary people to advertise attractions without revenue.
Screenshot from the blogger's response to Weibo
Lu Xiaona was questioned by malicious speculation because of accidental life sharing, and her influence expanded after being spat upon by SNH48 members. But the truth is that she only makes filter adjustments, and the condition of the scenery changes over time. Let's just say that the broken door, is the responsibility for repair falling on the blogger?
Coincidentally, because the pink beach was picketed by netizens, there was also the Little Red Book blogger "Chen Rose Zheng Mei". Regarding the color, the couple mentioned that the shooting time of the day was noon, so the beach was indeed pink under direct sunlight; regarding the angle, the aerial lens they used was obviously different from the perspective of the average tourist; and regarding the filter, the group of photos was just a regular exposure adjustment and shadow adjustment, which was simply a basic skill for photography enthusiasts.
"We've always wondered why taking photos and sharing at normal levels would be a so-called scam."
Horizontally, it is a peak on the side of the ridge, and the height of the distance is different. Filters are a tool, there is nothing inherently wrong with that, the key is how we perceive it. Is it a tool to help us discover beauty, or does it replace the landscape itself and obscure reality?
It's like discussing whether Baroque art is an overly mannerist or a magnificent gem of the red earth, the fun is indisputable, and the key is that there should be no aesthetic hegemony. Variability is the source of happiness and aesthetics. We should allow everyone to have different aesthetics, and we should also allow the same person to have different aesthetics at different stages. We all know how to look for angles for selfies, how can we be so harsh on others?
<h2>Pop to planting grass, the aestheticization of daily life</h2>
The aesthetic presentation of everyday life is one of the hallmarks of postmodernism.
When art is still a special offering of a few people, such a romantic thing as watching snow in Huxin Pavilion can only be practiced by the rich Zhang Dai. Nowadays, everyone has a snow scene punch card, and the angle and light are exquisite, which is the universal benefit of the Internet era.
Pop art, which emerged in the 1950s, directly intervened in people's lifestyles and emotional feelings, expressing concerns about social issues in an artistic way. In the case of the famous Marilyn Monroe, Monroe was already a celebrity when Andy Warhol created the painting. But with the birth of the work, Monroe was once again on the cover of Life magazine. Monroe in Pop Art, in addition to being a Hollywood star, is also a refractor and sexy yardstick for popular life.
As the way art is produced changes, Benjamin says that "mechanical reproduction art" has gained technical possibilities by going to the masses. The sense of sacredness, authenticity, and distance that traditional art has developed to the end, and has become increasingly far away from the acceptance of the public, and has to wither and disappear. Technical means will indeed make some of the "spirit charm" disappear, and the dermabrasion filter can "eat" her faint eyebrows when it is taken at the Mona Lisa.
From the advent of smartphones, to the popularity of filter software, to the trend of online "planting grass", daily life and media presentation have opened up invisible gaps. Any information we receive has been processed to varying degrees, and the absolute truth has been eliminated. Open our phones and look, can we still find the online social platform that rejects filters?
In the early years, the filter favored a big skinny face and red lips and makeup, and it was not easy to be the female villain in "Huluwa". Later, it was divided into grades so that users can "always be suitable for light makeup and thick wipes", and the modification also has a degree. Nowadays, returning to the original ecology, advocating "tea art", "sweet mourning", "pseudo-plain face", "cold white skin fishing system", in fact, is to guide us to get close to our own beauty and find a moderate degree of contouring. After all, everyone is not stupid, meet the refinement first to reduce the expectation of three or four percent, so that they will not be online love rushing to the present tears on the spot.
The content composition of a UGC community like Little Red Book must be diverse. Users share their lives, naturally have the freedom of filters, but also the freedom of not adding filters. As an ordinary user, you must also have a rational judgment. One is to make it clear that there will be deviations in using other people's content as a reference; the other is to do not make snowflakes during avalanches in the wave of public opinion.
Ask yourself, the same two photos of food, will you pick the more appetizing hair? The blogger chooses the more beautiful one in a bunch of photos, which means that every visitor can take the same picture? Watching the short video, the old man burst into tears, no matter what, he knows that he sent the sentence "Unknown full picture, no comment", how to get to the scenic spot here is completely accepted.
<h2>From cracking down on counterfeit individuals to group stigmatization</h2>
There is definitely a certain amount of mannerism and even deception inducement with commercial purposes.
The first person to dare to pierce this new emperor's clothes was brave. What is dishonest about restaurant visits? The difference in taste is salty and light, but if the amount is not in place or the ingredients are poor and hygienic, it is just the right amount of money.
But when this debunking, which is only for the sake of gaining cheap intellectual superiority, becomes a kind of group play, or even the stigmatization of one group to another, it needs to be vigilant.
If you are sick, you have to look dry, and your skin is white and red lips are clearly "sick"; no one really loves to read, sharing the book list afternoon tea is absolutely in the load; the attraction must be 100% realistic, and the sunflower angle is not the same.
From the overwhelming ridicule and discipline of "X Yuan", to this time the Sanya Blue House as a typical moral high ground criticism. Hard candy Jun is willing to regard this storm as an opportunity for aesthetic education and the cultivation of consensus on Internet sharing. The same attraction blogger finds a more beautiful perspective, which in itself should be stimulated by aesthetic thinking. Let's also try to cultivate the eyes that find beauty is not good?
We live in what Lippmann calls a "mimetic environment," where people and landscapes are processed to varying degrees. But if you think that it is true, and thus have doubts and losses about the primitive and simple life, it is also a symptom of innocence.
The instinctive beautification of life contains the eternal pursuit of good happiness by human instinct. The jewel-like green landscape in "A Thousand Miles of Rivers and Mountains" is more of an artistic fascination for the territory of thousands of miles, and even the highest precision aerial documentary cannot do it.
Therefore, for users, it is necessary to return to sincere sharing, refuse deceptive modification, and not fall into the trap of landscape illusion; for the platform, it is necessary to find a delicate balance between the community atmosphere and the content ecology, reduce the somatosensory error through technical means, and reconstruct the trust chain of users and the platform. Isn't the cornerstone of the existence of algorithms to fake the truth so that more beautiful sharing can be received?
Returning to the Internet individual, the ideal state may be like Mr. Hu Shi said, "to be a person who is not confused by others." Not only not because of the filter life of others in the social network and anxious, but also to show a good life in the direction of the heart, and always pursue the poetry and bloom of life.
People have the freedom to dress and filter, even the freedom to be artificial.
Abide by "about your ass, about my ass", all kinds of things can be much less.
Kant said that "beauty is a symbol of morality", Hölderlin chanted "Man, poetically inhabiting the earth", and Huang Ling sang "Come, contrived, anyway, there are a lot of scenery". This is all to tell us: try to be beautiful, there is nothing to be embarrassed about, who is ugly and who is embarrassed.