The beauty industry is a highly competitive market where consumer needs and preferences are constantly changing, and merchants need to constantly innovate and optimize products and services to attract and retain customers. However, traditional marketing methods have been difficult to meet the needs of merchants, with high costs, poor results, and difficulty in forming loyalty. Therefore, merchants need to find a new marketing model that can effectively attract traffic for themselves, increase sales, and improve brand influence. This is the chaining 2+1 model.
The chain 2+1 model is a new type of marketing model, which combines the interests of consumers with the interests of merchants to maximize the drainage for merchants, and allows consumers to actively promote for merchants, improve the marketing efficiency of enterprises, and improve the sales performance of enterprises. The chain-driven 2+1 model is a new marketing model produced by the combination of traditional marketing model and blockchain technology. The chain-driven 2+1 model makes full use of blockchain technology to combine the interests of consumers and merchants through the incentive method of consumption and mining, so as to maximize the drainage of merchants.
So, how is the chain-driven 2+1 model applied in the beauty industry? Let's take the example of a fictional beauty brand "Source of Beauty" to illustrate.
Beauty Source is a beauty brand that focuses on natural, safe and effective, with a variety of skin care, color cosmetics, perfumes and other products. Beauty Source wants to create a low threshold, everyone can consume, easy start, no stockpiling, no pressure goods, so that more consumers can enjoy the products and services of Beauty Source. Therefore, Beauty Source chose the chain-driven 2+1 model as its marketing strategy.
First of all, the source of beauty launched a 499 yuan gift package, which contains a number of popular products and a coupon worth 499 yuan. As long as consumers purchase this package, they can become the agent of Beauty Source and get an exclusive QR code. Affiliates can earn rewards by sharing their QR code to others and inviting them to buy a package to become an affiliate.
Secondly, the source of beauty adopts a walking and retaining mechanism, that is, after each agent recommends two people to become agents, they can upgrade to the status of the boss and get more rewards. At the same time, the first two recommended agents are left to the superior boss as a member of his team. In this way, each boss will have a stable team and can earn through the consumption and referrals of team members.
Finally, Beauty Source also sets up a variety of reward methods, including direct promotion awards, point awards, level awards, and aid funds. Direct promotion reward means that every person recommended to purchase a gift package to become an agent can get a 100 yuan reward; The point reward means that whenever you or a team member is upgraded to the boss, you can get a reward of 200 yuan; Grade awards refer to different proportions of dividends according to the level of oneself or team members; Aid funds mean that you can get a certain percentage of cashback whenever you or a team member buys a product.
Through these reward methods, Beauty Source motivates the enthusiasm of agents and bosses, allowing them to take more initiative to promote Beauty Source, and also allows them to enjoy Beauty Source products and services. In this way, Beauty Source has achieved a win-win situation for consumers and merchants, creating a fast-fission, simple rules, legal and transparent marketing model.
The application of the chain-action 2+1 model in the beauty industry is an example of innovation and optimization. It can not only bring more traffic and sales to merchants, but also bring more revenue and experience to consumers. The chain-driven 2+1 model is a marketing model suitable for all walks of life, which is worth learning and learning from.