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Recently, Li Jiaqi, a well-known Chinese live broadcast brother, fell into a huge public opinion storm. An incident about his inappropriate words in the live broadcast room sparked anger and widespread discussion among netizens. In this article, we will dive into the ins and outs of this matter, as well as the reflection and discussion it has sparked.
The incident can be traced back to a weekend, Li Jiaqi was carrying out a live broadcast of goods as usual. Everything seemed calm until he picked up Hana Xiko's eyebrow pencil. Hua Xizi is a domestic makeup brand that has risen in recent years, and is popular with many women for its exquisite packaging and aggressive marketing. However, this brand's products have always been designated to have a higher price, and even in Li Jiaqi's live broadcast room, the price of this eyebrow pencil is as high as 79 yuan, which is too expensive in the eyes of some people.
A netizen expressed his dissatisfaction with the price in the barrage of the live broadcast room, which triggered more attention and discussion, and they began to question the high price of Hua Xizi's eyebrow pencil. Li Jiaqi noticed these comments, and he responded: "Where is 79 yuan expensive?" Hua Xizi has always been at this price Well, this eyebrow pencil has never risen in price, if you feel expensive, should you reflect on whether your salary has increased? Did you work well? Work hard everyone. ”
Li Jiaqi's response angered many netizens, especially his expression and attitude made the situation worse. The little assistant beside him looked very embarrassed, as if he wanted to stop Li Jiaqi, but he didn't know how to deal with it, and this scene also seemed quite absurd.
Subsequently, Li Jiaqi's live broadcast room and social media account were attacked by netizens, and the barrage was full of criticism and complaints from netizens. Faced with the pressure of public opinion, Li Jiaqi quickly issued an apology on Weibo, and even appeared in the live broadcast room in person, crying and apologizing to netizens.
However, apologizing has not helped, Li Jiaqi's remarks have obviously hurt his fans, and many people have encountered such an unfriendly attitude after a hard day's work, which is undoubtedly unacceptable. Many views believe that as a public figure, Li Jiaqi's words and deeds should receive more attention and supervision, especially for some underage fans, who are more susceptible to outside speech.
The criticism of public opinion has been intensifying, and CCTV.com has also published comments, pointing out that Li Jiaqi's inappropriate remarks have caused widespread anger. This incident has once again sparked a discussion about whether some influencers and anchors have forgotten their original intentions after making money, as well as the relationship between them and ordinary consumers. Any industry needs to maintain good interaction with the average consumer, otherwise support and trust may be lost.
The incident also reflects that in the name of promoting national culture and revitalizing Chinese manufacturing, some brands in the name of promoting national culture and revitalizing Chinese manufacturing are overpriced, cutting away profits from domestic consumers. This is a warning that brands around the world can learn their lesson and not go down the same path.
On the whole, Li Jiaqi's incident has triggered extensive discussion and reflection. As a successful live streamer, he should remember his original intention and maintain respect and trust for his fans. At the same time, other anchors and domestic brands should also review their own behavior, ensure that the relationship with consumers is equal, and do not forget their fundamental goals. It is hoped that this incident can arouse more people's reflection and promote the healthy development of China's domestic market.
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