It was obviously Jay Chou's concert ticket page that clicked in to grab tickets, but after paying for it, he found that it turned into Lin Zixiang? Yesterday, several netizens posted information on social platforms, saying that they bought tickets for Jay Chou's concert and were "transferred" into other singers. The relevant ticketing platform currently responded that this was caused by misoperation when users continued to click on the purchase page frequently.
This year's performance market is extremely hot, and many audiences lament that it is too difficult to buy tickets, even if the national ticket and cross-city star chasing are also difficult to find, and consumer costs have surged. And almost all concerts cancel seat selection and expand the high-priced ticket area, which reduces the sense of experience, "obviously spending the same money, but being transferred to the last few rows." ”
A few days ago, the Ministry of Culture and Tourism and the Ministry of Public Security jointly issued a document that it will strengthen the standardized management of large-scale commercial performance activities with more than 5,000 people, implement a strong real-name system, and the number of public tickets sold shall not be less than 85%. In the eyes of industry insiders, this move is expected to curb scalping space, and as the performance market returns to normal, the situation of one-ticket hard-to-find is expected to improve.
Jay's ticket, change to someone else after payment?
At 18 pm on September 12, the Shanghai leg of Jay Chou's 2023 "Carnival" World Tour, which will be held from October 12 to 15, opened for pre-sale, and more than 110,000 tickets were "killed in seconds". However, recently, some netizens posted pictures and videos on social platforms, saying that they obviously bought Jay Chou's concert tickets, but after payment, they became other singers, including Lin Zixiang, Yu Wenwen and Liu Yuxin.
In this regard, the ticketing platform Ticket Planet said that it has set up a relevant working group for the first time to troubleshoot problems, repeatedly check the ticketing videos recorded by netizens and conduct technical investigations. Ticket Planet said in its response that when it was close to the time of ticket grabbing for Jay Chou's concert, users continued to click the "Ticket Rush Preparation" area at the bottom of the purchase page with high frequency, and after clicking "OK" in "Ticket Grab Preparation", the user operated "Return" again, so that the page returned from Jay Chou's concert to the pre-search list page. Users continue to click on the original "Ticket Preparation" area below on this page, resulting in a delay in entering other programs at the bottom of the list, and placing an order for the ticket and paying without confirming the ticket purchase items and ticket sales sessions. Ticket Planet also attached a ticket purchase video posted by netizens to restore the misoperation process of its ticket purchase.
There is more than one person in this situation. Some netizens said that they entered the ticket grabbing through the "hot grab" link in the middle of the homepage of the ticket planet, "At that time, it must have been the ticket purchase link for Jay Chou's concert, and it did not scroll." However, after paying for himself, he found that he had purchased a ticket for veteran singer Lin Zixiang.
Different ticketing app page link designs are different, and users may make mistakes in highly stressed situations
According to industry insiders, although the "hot rush" position of the ticket planet is fixed, it will immediately become other performance links after the current concert tickets are sold out. At present, the tickets for popular concerts are almost all "flash deals", and the switching time has become very short. "Ticketing apps generally have several confirmation pages before payment, and ticket buyers should also pay attention to checking." In addition, there are also audiences who enter through the popular performance links on the homepage on the Damai APP and also buy wrong tickets. This operation is suspected because the page is scrolling, and the user mistakenly operates when the page switches between different sessions.
Some viewers suggested that the design of the ticketing app page should be more considered by users. Mr. Chen, a white-collar worker who grabbed Jay Chou's Shanghai concert tickets, suggested that different concerts should stagger the ticketing time, and the hot grab link on the homepage design should be fixed and eye-catching, and the background link should not be changed immediately. Another audience suggested reducing the number of ticketing steps: "There are several steps to enter the page, confirm, and purchase, and the probability of error is high in a highly stressful situation." ”
Ticket seats of the same price also rely on "adjustment"?
Despite grabbing the most expensive ticket to Jay Chou's Shanghai concert, Mr. Chen was still a little apprehensive: "Who knows where the system will transfer my seat?"
According to the distribution map of the concert currently released on the Internet, the inner field of Jay Chou's concert is divided into three price ranges. Among them, the most expensive is 2380 yuan. "The performance venue is also very large in the infield alone, and the seats in the 2380 stalls are more than the remaining two classes combined. Similarly, the fare will look and feel much worse before and after. Mr. Chen worries that the seats he bought at a high price may not even be as close to the idol as the 1280 seats in the stands.
Mr. Chen's concerns are not unfounded. At the Li Zongsheng Shanghai concert held not long ago, there was only one ticket of up to 2580 yuan in the infield. Mr. Luo, a citizen, bought an infield ticket but sat in the back half of the infield, "The infield is divided into three sections and separated by railings, and the seats are flat, which is not as clear as the staircase in the stands." "Mr. Luo remembers that in the past, the concert would be divided into two to three price points, and some concerts could even choose the number of rankings." Why do some viewers support scalpers? Some viewers who can buy tickets for 2580 yuan do not mind increasing the price to choose a position as high as possible. ”
In addition to the seats like opening a blind box, a few friends eager to sit together has become a luxury. Taking Jay Chou's concert as an example, one account on multiple apps can grab up to two tickets. Ms. Bai, who has just worked for two years, "grew up listening to Jay Chou's songs" and wants to go to a concert with two female classmates from other places, "It's embarrassing if you can't grab this ticket." Some of the snatched tickets are also embarrassing: before some netizens posted photos on social platforms, holding the serial ticket to enter only to find that there was a passage, "Obviously two people came to listen to the concert, and it seems that there is only one person." ”
"Can the seat not open the blind box?" Mr. Luo hoped that the organizer could give the audience more choices according to the situation on site. "There are only a few venues for concerts in various cities, and the organizer should clearly understand the stage design and seating perception before issuing tickets, design a relatively reasonable price range, and avoid disputes over stage pillars blocking the line of sight like Liang Jingru's concert."
Can the new rules on ticket purchase put an end to "passers-by cattle"?
Why are tickets so hard to buy this year's concert?
According to some performing arts company staff who undertook the concert, the performance market returned to normal this year, and the audience's willingness to consume was unprecedented; Entertainers gathered together to start the performance, and the venue was difficult to find. Taking Jay Chou's Shanghai concert as an example, the number of people who want to watch it on the Damai APP has exceeded 5 million. At Jay Chou's last stop at the concert in Tianjin, the local cultural and tourism department issued an article saying that the concert attracted 185,000 viewers, of which 62% were from other places, and the cumulative comprehensive consumption drove more than 3 billion yuan. "Many viewers grabbed tickets across the country and chased stars across the city, and some people took vacations to travel by the way."
"In the past, a small part of the so-called scalpers could get distributors' tickets for resale, and the other part was sold at a higher price by receiving invitations and refunds from others." According to industry insiders, this year's performance market is hot, which has spawned a group of "passers-by cattle": "Although these people do not want to watch a singer's concert, they will also join the army of ticket grabbers, because they know that these tickets can be sold at a higher price." "Previously, some concerts were not only refunded, but also allowed to be transferred, and passers-by cattle could be sold at a markup through the idle items trading platform and then transferred to "give". "If you're lucky enough and you can get thousands of dollars with your fingers, why not?"
However, a few days ago, a new regulation from the Ministry of Culture and Tourism and the Ministry of Public Security is expected to close this loophole. According to this regulation, large-scale commercial performances with more than 5,000 people will adopt the "strong real name" system, that is, real-name ticket purchase and real-name admission, each performance can only purchase one ticket per identity document, and the identity information of the ticket purchaser and the attendee are consistent. Previously, many "strong real name" concerts in Shanghai required unified people, certificates and tickets to enter. In this regard, many viewers are optimistic, Mr. Chen said, "If 'strong real name' is banned from being transferred, the space of 'passerby cattle' will be basically compressed." ”
The organizers of Jay Chou's concert reminded the audience to grab risks before issuing tickets
Another requirement that the number of tickets for public sale must not be less than 85% of the approved audience has cracked down on scalpers who rely on distributors and other channels to obtain tickets and invitations. At present, some scalpers have turned to the "generation" market. Spectators who want to buy tickets need to give all the information such as ID card number and ticket purchase platform account password to the scalper, and the other party will grab it on their behalf. It is reported that the internal ticket of Jay Chou's Shanghai concert is about 3,000 yuan alone, and the ticket price is borne by himself. A substitute scalper revealed to reporters that Jay Chou's Shanghai concert ticket grabbing situation can be called "tragic", he released information in the circle of friends in advance to "do not disturb" after the ticket is issued, and then notify one by one two hours after grabbing it.
In the eyes of the industry, with the recovery of the performance market, the intensity of ticket grabbing for concerts in the future is expected to ease, and the introduction of new regulations will also curb the phenomenon of ticket scalping. "There may be new problems in the future, such as whether there will be a ticket-grabbing software attack platform, and all parties need to constantly improve their strategies."