Text: Internet Jianghu Author: Zhigang
In last night's live broadcast, Li Jiaqi cried and apologized.
Crying or laughing, that's what it is. It's just that after crying, there is no one who should pay for this arrogance. And the first to pay for this arrogance is himself.
The price of arrogance, Li Jiaqi and Xizi have to bear
Weibo lost millions of fans, rushed to the hot search list several times, and the price of arrogance came so real and so quickly. Some people say that Li Jiaqi is indeed very arrogant and what he says is not appropriate, but this is all because of professional fatigue and anxiety.
Indeed, in the life and work of modern people, anxiety is the norm.
Li Jiaqi's annual net income is 1.855 billion yuan, he is an individual winner of the May Fourth Medal, a member of the Shanghai Youth Federation, and a partner of Meione, his income exceeds 90% of A-share companies, and more than half of the total income of listed companies in one year is not as good as Li Jiaqi's net income in one year.
Although it is not a "rich and enemy country" like Musk, it is enough to throw off ordinary people "108,000 li".
According to the Tianyancha APP, Li Jiaqi has 19 companies, 6 legal representatives and 16 shareholders. There seems to be a reason why the work is so busy, the income is so high, the intensity of the live broadcast work is too great, and the exhaustion leads to a lack of words.
To be honest, as ordinary people with a monthly salary of 3,000, we are equally anxious, equally slack, and difficult to empathize. The PR direction turned to professional slack, which is really not a good move.
Ultimately. The matter of live broadcasting itself is a commercial act, and this matter must ultimately be explained by business logic.
Why did the apology come so quickly? It may be that business interests are being damaged faster than expected.
First of all, I believe that Li Jiaqi's apology is from the heart, as a public figure, a person with a conscience, after recognizing the mistake, to admit the mistake from the heart, is the social nature of the person.
Secondly, commercially, the negative impact of Li Jiaqi's remarks has seriously affected the cooperative brand.
In this public opinion turmoil, Hua Xizi is really lying on the gun, paying for the live broadcast room, and also bearing the follow-up public relations costs.
While many people pay attention to Li Jiaqi's inappropriate remarks, they also push the beauty brand Hua Xizi down the cusp, Hua Xizi eyebrow pencil is "more expensive than gold", rumors say that Hua Xizi is a Japanese brand, #How expensive is Hua Xizi#, #Hua Xizi fights workers' exclusive currency unit#, more than #花西子20% of revenue comes from Li Jiaqi#, etc., and relevant information is constantly searched.
In this regard, Hua Xizi had to spend more manpower, material and financial resources to calm the public opinion storm.
When things get out of your control and affect your brands, it's not that simple.
For example, who will bear the loss of the Huaxizi brand? What should I do with the brand cooperation negotiated next? Should future brand cooperation consider potential risks? Will it be the next Hanako? Can the pit fee of the live broadcast room still be priced?
These are all more practical issues than the emotional hurt of the piggy girl.
You know, these problems can really affect the future income of Li Jiaqi's live broadcast room. It's about how much money you can earn in the future.
Once money is mentioned, the response is certainly not too slow.
This actually reveals the fragility of live broadcasting. The live broadcast room is strongly related to the personal IP of the host, and people are the most uncontrollable factor in business. Once the anchor rolls over, especially because of the speech problem, then the brand will also suffer.
After all, Li Jiaqi's overturn is not the only time, and the previous overturning of the Oriental Selection anchor is also a manifestation of the vulnerability of the live broadcast.
In addition, Li Jiaqi has worked in the front desk of the live broadcast room for too long. It may also be time to leave the opportunity to more newcomers.
Even if you turn over and become a boss and jump to become a new rich crowd, you still have to bow down in front of the camera to do the hardest and most tiring work, and it is inevitable that there will be impetuosity.
When you get used to being your boss, will you still go to the production line to make screws yourself? I'm afraid it's hard.
The same is true in the live broadcast room, the big anchors have suffered a lot from 0 to 1, but they really live in Tomson Yipin, drive a luxury car, have more than a dozen companies in their hands, and have to go to the live broadcast room to sell products to the audience, and it is inevitable that there are some ideas in their hearts.
It's just that when this idea becomes a phrase in the mind, "Has the salary gone up for so many years?" Work hard or not" blurted out, and things began to change.
Therefore, for long-term consideration, it may be more appropriate to focus on the background and leave the front desk work more to newcomers.
Li Jiaqi is still Li Jiaqi, but "Pig Girl" is not Xiangzi
Whether it's tears or apologies, since things have already happened, the final result is less important. After all, live streaming is essentially a commercial activity, perhaps it has nothing to do with morality, it has nothing to do with right or wrong, and it is profit-seeking.
The real focus of capital is that when the live broadcast goods all rely on "acting", will the money in the pockets of pig girls be so easy to earn?
As an anchor, did you really bring cheap and good goods? Have you sincerely communicated with your fans? After the storm, for Li Jiaqi's live broadcast room, do the girls have to put a question mark? After all, people watch live broadcasts and buy goods in the live broadcast room, buying cheaply, and buying sincerely. Is there such sincerity in Li Jiaqi's live broadcast room? The girls still seem to have questions about this.
In fact, most people are willing to forgive offenses, but find it difficult to accept deception and betrayal. Weibo seems to have lost millions of followers to exemplify this.
Li Jiaqi's fault is not only what he said, but behind these words, there seems to be a lack of basic respect and a sense of boundaries for his core fan base.
This is not simply a matter of trust, but perhaps a deeper question of values.
As an ordinary person Li Jiaqi, his experience is full of the aura of a struggler, he has indeed grown step by step from an ordinary teller to an elite with his own efforts, a representative of success in the eyes of people. But in any case, the end result is a departure from ordinary people and a narrow path towards elitism.
For the masses, what is difficult to accept is not a momentary mistake, but the arrogance unique to elitism that is unintentionally revealed.
The price of this arrogance may be much greater than imagined. Just like CCTV network commentary: once "floating" and separated from ordinary people, it is equivalent to smashing your own rice bowl.
After all, the old Guo who said crosstalk has always had to thank the "food and clothing parents", but the anchor who brought the goods blamed you for not being able to afford 79 yuan of Hua Xizi, and also complained that you did not work hard. Like PUA, you still haven't given you a promotion for many years, and from time to time you have to scold you for not being motivated.
Indeed, Xiangzi thinks that he is not pulling the car hard enough in the end, but how similar are the exquisite pig girls in the live broadcast room to Xiangzi who pulls the car?
In fact, the girls' heartfelt disgust stems not only from respect and a sense of boundaries, but from the fact that anchors who cannot accept trust go to the other side. The promising young man who walked out from our side through his own efforts ended up on the "opposite side" of the crowd.
This is what the fans really can't accept.
In the words of a Weibo netizen, "Being able to reach this position step by step, as a head anchor of this level, has also experienced the turbulent waves of public opinion, and it must be smooth." ”
And now, facing the "food and clothing parents" behind the camera, the learned meanness that has been covered up by sleek is revealed. Inadvertently arrogant and impatient, he didn't even want to hide it.
After all, one second you are still doing a live broadcast under the banner of "working for the benefit of all girls", and the next second you accuse you of being poor and lazy and not working hard enough, just like scolding the cook after eating, drinking water and scolding the well digger.
It is really difficult to stand and stand.
The girls are not unforgivable or unacceptable to apologize, but they dislike the false tears and regrets driven by business profit. Perhaps, one day, the girls who still "bought him" with real money in the live broadcast room in the end will suddenly wake up, and after all, they still paid by mistake.
At that time, how should the story of live streaming goods be told?