Can you believe it? A 10 million Internet celebrity anchor actually fell on a small eyebrow pencil.
Is there enough money? Or is it really floating?
In a live broadcast on September 10, Li Jiaqi was introducing Hua Xizi's eyebrow pencil, and the gears of fate began to turn.
When they saw that the three eyebrow pencils were priced at 79 yuan, the audience in the live broadcast room immediately couldn't sit still:
The 79 yuan eyebrow pencil is also too expensive.
Seeing this comment, Li Jiaqi's face immediately changed, and he angrily said to netizens:
"Where is it expensive? Has always been this price is good, those who say expensive find more reasons for themselves, has the salary risen or not for so many years? Is there serious work? ”
This is really a life-threatening three consecutive questions, and the words poke in the hearts of the workers.
Of course, netizens were not used to him, and launched a counterattack in the comment area:
"I really want to say that now you will raise your salary if you don't work seriously."
"That's right, I'm poor, and I usually use the eyebrow pencil with 9.9 three free shipping is very fragrant."
Some people even broke the truth in one sentence: I hope you can remember that it is not because you are Li Jiaqi that everyone consumes, but because everyone consumes you are Li Jiaqi.
Soon, public opinion began to ferment, and netizens criticized Li Jiaqi one after another.
Li Jiaqi could not have imagined that just because of a momentary gaffe, he ended up with the wall falling and everyone pushed down, not only appeared on Weibo hot search several times, but also lost nearly one million fans overnight.
In the face of the storm of public opinion, Li Jiaqi also realized that he had spoken inappropriately.
In the early morning of the next day, he publicly apologized on Weibo and repented in tears in the live broadcast room.
However, the audience did not buy it, and even some mainstream media came forward to accuse Li Jiaqi of inappropriate remarks.
There is no doubt that the former live streaming giant has now been completely pushed to the cusp.
Perhaps until this moment, Li Jiaqi did not realize that the biggest mistake he made was not because he "said something inappropriate." ”
But in the world of capital, which is full of lust, he has long forgotten the way he came.
In fact, Li Jiaqi's collapse was not accidental.
Long before that, there were looming signs.
In the early days, he was widely loved for his labels of "sincerity", "pet fan" and "responsibility".
Now, with the expansion of capital, Li Jiaqi is no longer the old Li head who thinks about ordinary people everywhere and calls for rational consumption.
Let's take a closer look at what happened.
When he first started broadcasting, Li Jiaqi said that he now made enough money to no longer have to work, and he had a headache to die every day sitting in the live broadcast room.
While we are envious, we can't help but ask ourselves: When will I also get rid of the fate of "working as a worker"?
And his next speech stung the hearts of many people:
Also in his thirties, some people are thinking about retirement, and some people are still struggling with whether the eyebrow pencil of 79 is too luxurious.
Li Jiaqi's remarks have plunged many migrant workers into self-doubt: Why is there such a big gap between people and people?
In fact, the former Li Jiaqi was not one of the many sentient beings?
In an interview, he revealed that he was the child of a single-parent family, grew up by his mother, and was once troubled by 20,000 a year in college tuition.
In desperation, he had to ask his father for help, but got a cold answer: "No money." ”
Watching her mother rush around for life, Li Jiaqi secretly vowed in her heart that she must let her mother live a good life.
To fulfill his promise, he worked part-time in college, from salesman to dance teacher, from waiter to front desk.
It can be said that Li Jiaqi, who is less than 20 years old, tasted the warmth and coldness of the world early.
Soon after, Li Jiaqi finally came into contact with the industry he loves and will affect his life - beauty.
However, tall buildings are never built overnight.
After graduation, Li Jiaqi came to a beauty company, and what awaited him was a months-long grind.
At that time, he would get up at 6 o'clock every day to put on makeup, stand in front of the company counter, and stand for the day.
Not only that, the long business trips and visits made him physically and mentally exhausted, and under such hard work, the monthly salary was only less than 3,000.
However, it is this kind of low-level life that allows him to better empathize with ordinary people, and when other store staff are desperate to promote products that are not cost-effective, Li Jiaqi often only introduces products that he finds useful to customers.
It is this sincerity and frankness that deeply impress customers.
Later, Li Jiaqi was finally pityed by traffic, and with his live broadcast career to the outlets, all his efforts were rewarded one by one.
Li Jiaqi is undoubtedly lucky, but while receiving God's favor, he seems to have forgotten his way of coming.
After achieving "sudden wealth", Li Jiaqi began to become unable to empathize with ordinary people and his former self.
At the moment of mocking others for their low salaries, did he ever think that he also came step by step?
In this live broadcast accident, what made everyone angry was that he was labeled as "not working seriously" for no reason.
Perhaps in Li Jiaqi's eyes, everything he has is "serious work" in exchange.
Is that really the case?
The truth may not be that simple.
Heavenly rewards are often a beautiful idea, but unfortunately, the real profit is often only a small number of people.
Obviously, Li Jiaqi is precisely one of them.
According to statistics, by the end of 2022, the number of registered anchors in the mainland has reached 150 million, however, there are very few anchors like Li Jiaqi who have made a lot of money.
Are other streamers not working hard enough?
Apparently not.
Many times, everyone overlooks that there is something called "luck".
There is never absolute fairness in the world, and some people obviously pay a lot, but they are always so bad "luck".
Even world-class athletes who have undergone brutal training are no exception.
Take table tennis star Liu Shiwen.
In table tennis, Liu Shiwen became famous at a young age, and was once predicted to be the youngest Grand Slam winner, and even she herself was full of confidence to hit higher goals.
However, she was tricked by fate, making her career tortuous and difficult.
At the 2020 Tokyo Olympics, Liu Shiwen won the gold medals in women's singles and mixed doubles at the 2019 World Table Tennis Championships, and then crowned the crown for the fifth time in the World Cup.
This is the closest Liu Shiwen has come to qualifying for the Olympic singles, but unfortunately encountered the epidemic and the Olympic Games were postponed, which is undoubtedly cruel for a veteran who has entered the end of his career.
In the end, she only qualified for mixed doubles and team.
Liu Shiwen, ranked No. 1 in the world, has passed by the Olympic singles qualification several times, how can she not regret it?
Liu Shiwen has dedicated her entire career to table tennis, can we say that she is not working hard enough?
In fact, most of the time, it is often the situation that makes heroes.
In recent years, many students have squeezed their heads to choose to enter graduate school, and some even did not hesitate to fight World War II and World War III.
But after reviewing day and night, he finally went to the examination room with a high fever, burned so confused that he couldn't even see the questions clearly, and finally he could only regret leaving the venue,
We never lack talented players or the courage to keep going, but luck is not something everyone can have.
This is also the soft thorn that has tormented many people for years: busy all day, but in the end nothing to gain.
And Li Jiaqi's speech once again tore open our wounds, and it was shown to everyone without concealment.
I'm afraid no one can stand this.
Unlike Li Jiaqi, the real strong have always had a humble heart and understand the difficulties of the weak, because that is their past.
They are not ostentatious, they are not dazzling, and they do not behave highly.
At the graduation ceremony of Xi'an Jiaotong University, Professor Wang Shuguo repeatedly advised the students:
"The more capable the person, the more the person who does great things, the more successful the person is, the more humble the person. A person who does not see the merits of others will not be recognized by society; The greater a person who can see his own shortcomings, the better. ”
Also from a sales background, Walmart founder Sam Walton performed very differently from Li Jiaqi after becoming famous.
Sam's has always upheld the principle that the customer is God, and with humility and prudence, he has developed Walmart from a small grocery store to the number one retail giant in the United States.
But even if he grew, Sam was not arrogant, but listened more carefully to the needs of customers, and did not show the slightest sense of superiority.
They will not blindly boast of their sales and profits, lie in the past glory and lose themselves, or even make a big statement, and determine their future.
The reason why Wal-Mart can develop for a long time is only because he knows how to cherish his feathers very well, and all his achievements come from the trust of consumers, chilling the hearts of consumers, and undoubtedly yellowing his own business.
And Li Jiaqi obviously did not realize this: it was the customer who made Li Jiaqi, not Li Jiaqi who influenced the customer.
When Li Jiaqi was broadcasting live with Fu Peng for the last time, Fu Peng asked him:
"Do you remember the number of people and sales when we first livestreamed?"
Li Jiaqi couldn't answer at the time, but Fu Peng blurted out: watch 79 people online. Sales amounted to 79 yuan.
Maybe Li Jiaqi began to change since then.
It is true that today's Li Jiaqi is successful, and everything he has is inseparable from his efforts.
However, he forgot that there are many people who work harder than him, still running for life.
Perhaps Li Jiaqi really realized his mistake, or maybe he was just forced by public opinion pressure and had to apologize.
But I still sincerely hope that Li Jiaqi can look back more at the way he came and not live up to the fans who were pursuing him at the beginning.
Because no matter how far a person goes, he cannot lose his former self.
Author of this article | The south wind knows what I mean
Responsible Editor | Light emerald
Curated | Blue Orange