New changes in the auto market in August: the head joint venture brands declined across the board, and Volkswagen in the north and south did not sell BYD

As the time enters mid-September, the August sales of domestic automakers have been disclosed one after another, and industry data from institutions such as the Passenger Association and the China Association of Automobile Manufacturers have also been released. A few days ago, the passenger car association released the relevant data of domestic passenger cars in August, through observation data, we can see that in the past August, the domestic passenger car market once again showed a major change situation, this situation is likely to become the new normal in the future, especially the overall pattern of car brands.

First of all, according to data from the Passenger Association of China, domestic retail sales of narrow passenger cars in August were 1.923 million units, an increase of 2.7% year-on-year and 8.8% month-on-month. From January to August, the cumulative sales of passenger cars in China were 13.215 million units, a year-on-year increase of 2.0%. From the overall data, in August, domestic passenger cars showed a year-on-year and month-on-month double growth trend driven by the efforts of all parties, especially new energy vehicles.

Then from the August wholesale sales data of domestic automobile manufacturers, there is a different picture, first of all, the "top three" competition, BYD undoubtedly, continue to exist as the first in wholesale sales, and the second place in sales, showing a fault-like lead. However, in August, the second and third domestic wholesale sales were Chery Automobile and Geely Automobile, respectively, and I have to say that Chery Automobile really stood up in this shipment. FAW-Volkswagen, which occupied the first and second places for a long time, has now become the fourth and sixth rankings, and the combined wholesale sales of North and South Volkswagen have not exceeded BYD, which shows BYD's strength.

Of course, wholesale sales are wholesale sales, and the representative of retail sales is the strongest. August retail sales data shows that BYD ranks first with a monthly sales data of 242,000 vehicles, and FAW-Volkswagen ranks second, but the sales gap is very large, about one SAIC-GM. Geely Automobile and Changan Automobile, as independent brands, although not as strong as BYD, still maintain retail sales of more than 100,000 units, while the year-on-year sales have increased significantly, which is still very worthy of recognition.

It is worth noting that among the top ten car companies in terms of sales, the retail sales of 5 joint venture brands in August, all showed a year-on-year decline, of which SAIC-GM's sales fell by more than 20%, GAC Toyota, FAW Toyota, also showed a slight decline trend, in the case of retail sales growth in the entire industry, the retail sales of the head joint venture brand fell across the board, is it also a problem, that is, independent brands are launching a counteroffensive against joint venture brands.

As we all know, under the traditional dealer model, there will be a certain difference between the wholesale sales and retail sales of many brands, but we also see that Chery Automobile, whose wholesale sales in August are in second place, with wholesale sales of up to 161,700 units, retail sales of only 71,000 vehicles, with a difference of 90,000 vehicles in the middle, may be considered by many small partners that this is Chery Automobile in order to its own shipments and timely payment, to dealer channels to press the warehouse. In fact, Chery Automobile is a relatively special one among its own brands, because Chery Automobile's performance in overseas markets is still quite good. Therefore, a large part of the wholesale sales of more than 160,000 vehicles went to overseas markets, so the difference between retail sales and wholesale sales in the domestic market looks particularly "outrageous".

In terms of new energy vehicle sales, independent brands and domestic cars are absolute winners, there is no doubt that BYD leads the list by a cliff, Tesla's sales in China in August also exceeded 60,000 units, depending on whether the new Model 3, which will increase in price next, can continue to increase sales.

It is worth noting that the retail sales of new energy vehicles of their own brands of traditional fuel vehicles Haoqiang Geely Automobile and Changan Automobile also reached 46,000 and 38,000 units respectively in August, ranking fourth and fifth, which is still quite worthy of recognition. Of course, the sales growth rate of ideal cars is even more amazing, from 4,571 units in August last year to 34,914 units in August this year, and importantly, the lowest price of ideal cars' products is close to 320,000 yuan, so this is close to 35,000 units of monthly sales data, the gold content is still very sufficient.

So in fact, from the perspective of domestic passenger wholesale and retail sales in August, the overall pattern is actually quietly changing, but this change is also easy to perceive, especially the head car companies of independent brands are becoming stronger and stronger under the blessing of new energy vehicles, and the head joint venture brand is slightly declining, and new energy vehicles are profoundly changing the pattern of the automotive industry. It is foreseeable that if these head joint venture brands do not have great achievements in the field of new energy vehicles in the future, it is only a matter of time before they are completely turned over by independent brands.