"Rococo Consulting Design helps enterprises gain insight into new scenarios of "energy storage", "charging" and "power exchange" from the perspective of users, and provide integrated service design solutions, injecting new vitality into the rapid development of China's new energy industry." Recently, Deng Yi, general manager of the comprehensive business of Suzhou Rococo Creative Industry Co., Ltd., said in an interview with the International Energy Network/Energy Storage Headlines (WeChat chuneng365) reporter during the second China International Energy Storage Exhibition EESA.
General Manager of Suzhou Rococo, Senior Industrial Designer,
Industry strategy consultant Deng Yi
The full range of products covers the field of energy storage
Founded in 2004, Rococo Consulting & Design has gradually developed from an industrial design company to a consulting and design group with the core value of "creating good products", headquartered in Beijing, distributed in Shenzhen, Shanghai, Nanjing, Chengdu, Suzhou, Hangzhou, Ningbo, Chongqing and other cities. Since its establishment, Rococo has won a total of 546 domestic and foreign design awards such as Red Dot, iF, and Red Star; Serve 200+ of the world's top 500 enterprises and 300+ of China's top 500 enterprises; The business is deeply engaged in intelligent robots, consumer retail, transportation, medical and health, cultural creativity, public utilities and other fields; The total number of listed projects is more than 10,000. The company is committed to providing vertical industry customers with category innovation consulting and design services.
Deng Yi introduced that the successful cases of Rococo not only include Geely charging and swapping station 1.0 system design, Volkswagen Kaimax new energy charging station, Geek new energy charging station, Wotai Energy, Meili charge brand trademark application and charging station SI design, Xiaolan Technology "Explorer" series portable photovoltaic bags, etc., but also carried out in-depth cooperation with Trina Solar, Sungrow, Hengtong, Far East, GCL and other enterprises to provide product design. "From charging piles, charging stations to energy storage, from industrial and commercial energy storage, home energy storage, household energy storage to power energy storage, Rococo designs comprehensive product coverage."
Talking about the reasons for Rococo's success, Deng Yi said that, first of all, Rococo has gone through 19 years since its establishment in 2004, precipitating Rococo's own methodological system. Secondly, in the field of energy storage, the demand for the to B industry and the to C industry is different. For the to B industry, Rococo considers the perspective of product logic, including the landing process of the product, production cost, process cost and final maintenance cost. For the TO C industry, such as the home energy storage field, it is guided by user logic. "For example, before designing a product, our designers must understand that the product needs to conform to the user's home environment, the user's perception of the product, the user's logic of use, and the user's expectations for the product," Deng Yi said.
Deng Yi further introduced that the design of industrial and commercial energy storage is mainly in a minimalist style, and now the market is highly involuted, and cost control is the primary consideration. Home energy storage design is based on home modeling, and outdoor large charging treasure design will be based on multi-dimensional visual system.
In the future, new energy vertical modules will be developed
The field of energy storage has been developing rapidly in recent years, but the safety of energy storage really affects everyone's heart. Deng Yi introduced that in the field of energy storage design to prevent safety accidents, you can make explosion-proof or early warning judgment logic from the product software, and then enable users to intuitively feel the danger through the operation interface of the product, so as to take measures to avoid the occurrence of accidents. In addition, Deng Yi believes that the energy storage industry will gradually form a platform model, through the integration of big data, each point will be granularized, and there will be fewer safety accidents after it is improved.
Deng Yi believes that the development trend of energy storage in China is good, and policy-oriented future industrial and commercial energy storage will be the mainstream. The user's requirements for the energy storage design industry will become higher and higher, and the visual system will become stronger and stronger. From the perspective of industry development trends, from household energy storage to industrial and commercial energy storage development prospects, Deng Yi is also full of confidence.
Talking about the future, Deng Yi said that in the future, he hopes to develop new energy vertical modules and do a thorough new energy business, and Rococo has established a new energy business department to enrich its strength and empower the development of the energy storage field. In addition, by integrating Rococo Design's methodology and industry experience, we provide professional services from product appearance to landing for industry customers.
Source: International Energy Network/Energy Storage Headlines