With the continuous improvement of the quality of life, consumers' car purchase standards have also been upgraded, and the diversified needs of "both, also, and also" are gradually becoming the standard. Especially in the popular B-class car market, there is also a saying that "those who win B-class cars win the world", even luxury brands cannot escape this law. In view of the important position of B-class cars in the hearts of consumers, how to meet their diversified needs that are luxurious and comfortable, practical and cost-effective, and can give full play to the characteristics of IKEA products is particularly important.
Once in the domestic car purchase market, the share of B-class cars has been occupied by joint venture brands, down to the traditional "old three" to the luxury "34C", but also perennial dominance. Nowadays, with the innovation and iteration of brand quality, technology and changes in consumer concepts, independent brands have risen strongly, tearing off a series of old labels, and product and brand influence are showing a continuous upward trend. Among them, the new Hongqi H5 became the sales champion of independent luxury B-class sedans in July, and it is also the only independent brand in the top ten B-class car sales list, proving the benchmark status of Chinese luxury in the same class with its strength.
The new Hongqi H5 sets the benchmark of B-class luxury of its own brand
In the minds of consumers, the perception of "buying a car to see a joint venture" is still deeply rooted, especially in the B-class car market with serious involvement, it is even more difficult for independent brands to occupy a place, but the new Hongqi H5 of B+ class smart luxury sedan stands out with many charms, creating a new noble journey for more users, and also shows the spirit of the times in which Hongqi users are confident, responsible, enterprising and innovative.
Family design, smart elegance. The new Hongqi H5 has a refined and atmospheric appearance, and its unique design reveals the dual thinking of inheritance and innovation, meeting the diversified pursuit of contemporary consumers for Chinese new noble refinement and personalization. Inheriting the classic neutral proportion of Hongqi, showing the beauty of Fang Yuan, but also creating a strong aura of "long wind and waves, straight to the sea", especially the through-type flag logo of "red light shining, flag through mountains and rivers" in the center of the front of the car, which enhances product recognition while bringing users a pleasing visual impact.
Luxurious and comfortable, smart and combustible. For users, driving comfort has always been one of the core indicators of car selection. As a B+ class limousine, the new Hongqi H5 has also done its homework in this regard. The 2920mm wheelbase makes the rear longitudinal space comparable to that of the C-class, and the 965mm headroom and large-size panoramic sunroof create a large open space for users, whether it is daily commuting or long-distance travel, every family member can enjoy the same luxury experience; The front seats are equipped with comfort functions such as ventilation, heating, massage, 8-way ESC and 4-way electric leg rests, so that everyone can find their own comfort zone and take the riding experience to another level; At the same time, the whole car is equipped with double-layer sound insulation glass as standard, equipped with more than 30 acoustic packages that can effectively isolate road noise, wind noise and environmental noise, and with the 12-speaker Dynaudio audio, the quiet driving environment and high-quality sound effects also improve the driving quality again.
In order to meet the power preferences of different users, the all-new Hongqi H5 is available in three power versions: 1.5T, 2.0T and 1.5T HEV, and all three power systems apply new technologies independently developed by FAW, and the thermal efficiency and experience are comparable to the joint venture head products to create a leapfrog experience. In particular, the hybrid system of 1.5T HEV not only has the same power output as 2.0T, but also has an average fuel consumption of only 5.1 liters/100 kilometers, making surging power and high efficiency and energy saving perfect. At the same time, this hybrid system has been proven for 600,000 kilometers and has excellent reliability, which can fully meet the high-quality needs of consumers for driving and riding.
Leading technology, smart to enjoy the future. At present, the car is gradually developing into a mobile intelligent space for users, the interaction between people and cars is simpler and more efficient, and technology makes driving easier. Based on the completely self-developed "Qi 1.0" architecture, the new Hongqi H5 upgrades the intelligent network system to Hongqi Smart Connection 3.0 Plus, bringing a more intelligent and humanized driving experience. The new car adopts the deeply customized AmapNavi BL version of navigation, presenting a smart travel experience of "desktop travel, one-click reach", simplifying the user's complicated operation process. Deeply customized intelligent voice realizes an intelligent cockpit experience that is "visible and speakable, and what is said is what you get", allowing users to have an executive assistant that can command full-scene functions at any time. At the same time, the new Hongqi H5 is also equipped with a fully self-developed "device-cloud integration" intelligent recommendation engine, focusing on user commuting, fatigue driving, road congestion and other car use scenarios, creating an in-vehicle artificial intelligence user interface, truly "understanding people, cars, and the environment", which perfectly meets users' expectations for technology and practicality.
Chinese luxury leads its own brand to a new noble
In the face of the all-round upgrading of consumption structure, consumption concept and consumer demand in the new era, and in the face of the development opportunity of the rise of the national tide and the upgrading of domestic products, as an independent luxury brand with historical and cultural heritage, Hongqi adheres to independent innovation, adheres to the value and quality in the changing times, and opens up a new development path of "Chinese style new noble refinement", using a new interpretation of the modeling language of "shang, greeting, and intention" to integrate Chinese noble aesthetics and exquisite craftsmanship to show the superb appearance of handsome and elegant; With a body size that exceeds its class, it brings a pleasant and comfortable world to new noble people with different needs. At the same time, the brand connotation level adheres to the concept of "all for users, all for users, and all humility for users", actively embraces youth and internationalization, and creates a Hongqi consumption ecology with product value support, experience value driven, and cultural value sublimation around diversified car use scenarios.
The launch of the new Hongqi H5 is not only the enrichment and improvement of the product line of Hongqi brand, but also proves that Hongqi's focus has jumped from "meeting needs" to the level of "experience first", completing the condensation and sublimation of user needs and car experience, building a more solid strength barrier in the integration and innovation, and refreshing the image of Hongqi's technical products in the new era. This is Hongqi's new noble proposition to break through itself, and it is also a guide for the upward development of China's automobile industry, fully demonstrating Hongqi's firm determination and strength to promote the development of independent brands.
From a big automobile country to an automobile power, from made in China to intelligent manufacturing in China, the brand leap, product breakthrough and technological innovation of independent luxury cars are indispensable.
As an important driving force for the development of China's automobile industry, Hongqi brand is taking new technology and excellent products as the core, injecting strength into its own high-quality development, and leading the development of independent automobile brands. With the record high share of independent brands in the domestic market share and the surprising performance in the global automobile market, we have reason to believe that the future of China's automobile industry will be more brilliant, and independent brands will continue to refresh the strong strength and creativity label of China's intelligent manufacturing.