Oriental Literacy Peptide Milk has won another award!
At the 2023 China Family Health Development Summit, peptide milk won the "Family Health Innovation Product" award. This award is sponsored by the Women's Health Care Products Professional Committee of the China Health Care Association and the Beijing Family Construction Promotion Association, and has authoritative influence in the field of family health.
This is not the first time that peptide milk has won awards, since its launch in 2016, peptide milk has won a series of professional awards including the first prize of the Science and Technology Award of the China Federation of Commerce in 2018 and the first prize of the Science and Technology Progress Award of the China Light Industry Federation in 2020 for its excellent quality and unique nutritional concept.
Behind the repeated recognition is the 12 years of deep cultivation of the Oriental Literacy brand in the field of scientific plant nutrition.
Peptidin milk won the "Innovative Product for Family Health" award
Forerunners: Resolving decisive disputes and setting new standards
Back in 2012, a succession of turmoil continued to challenge people's confidence in food safety, and the clenbuterol incident, plasticizer incident, problem blood swallow, and dyed steamed buns are still vividly remembered. On the other hand, the official website of the Chinese Bureau of Disease Control and Prevention shows that due to the continuous rise of chronic diseases caused by unreasonable diet and unbalanced nutrition, in the 10 years from 2002 to 2012, the obesity rate of urban children and adolescents in China increased by 75%, and the prevalence of hypertension among urban adult residents increased by 27%.
Dietary imbalance is a trigger for chronic disease
Source: Scientific Research Report on Dietary Guidelines for Chinese Residents
The source of food is unsafe, and the diet is not balanced, leaving the Chinese people in nutritional anxiety. As a result, many consumers prefer a back-to-basics lifestyle, and eating pure, nutritionally balanced plant-based foods has become a new consumer trend.
In line with the original intention of responding to the food crisis for consumers, Oriental Literacy adheres to the philosophical idea of "following the wisdom of Eastern health", pioneeringly integrates the ancient Oriental food wisdom with the modern nutrition science of the West, and gives birth to the first meal replacement food focusing on scientific vegetarian health preservation - cereals and fruit powder.
Cereal fruit powder
But everything is difficult at the beginning, and the first problem in front of oriental literacy is the problem of product characterization.
At that time, there was still a long time before the Technical Working Committee of the China Beverage Industry Association drafted the "Solid Beverage GB/T 29602-2013" standard, and the regulatory authorities did not subdivide the composition of solid beverages.
Conventionally, only industrialized products can be classified as solid beverages. But when the ingredients of the product are all plant-based, how should it be classified? In the industry, there is no precedent for this.
In order to solve the problem, the R & D personnel re-sorted hundreds of pages and tens of thousands of words of regulations and standards related to solid beverages, carefully compared page by page, worked hard, and finally sorted out tens of thousands of words of R & D materials, analyzed the meaning of fruit and vegetable solid drinks, plant protein solid drinks, and conducted multiple rounds of communication with regulatory agencies.
Finally, with the continuous efforts of the team, this all-plant-based product was included in the solid beverage category, which had a reasonable characterization, and also helped Oriental Literacy to establish a set of professional plant nutrition product standards.
Oriental Literacy has developed a series of plant-based meal replacement products
In order to better optimize product quality and ensure balanced nutrition, the developers developed material selection criteria - they must cover most of the plant-based raw materials in the daily diet as much as possible. At the same time, strict control in the selection of materials, the selection of additive, no deep processing of natural and organic ingredients, from the source to ensure product quality, so that the product standard once surpassed similar products on the market, once on sale sales are hot.
"Peptide" delicious: take its essence and remove its bitterness
Soon, the time came to 2014. Oriental Literacy Brand and China Food Fermentation Industry Research Institute officially opened a strategic partnership, and clarified the direction of product research and development - the application of "plant + peptide" nutrition technology, combining peptide and vegetarianism.
What is so special about "plant + peptide"?
Through a large number of scientific research, Oriental Literacy has found that through the germination and fermentation of grains and the addition of peptide nutrition, it can not only enrich grain nutrition, improve the nutritional value of food, but also reduce the sensitivity of nutrition and make nutrition safer and more reliable. However, in the process of innovation and combination, the R & D team also encountered many problems, the biggest difficulty of which is the taste of the product. Just like the bitter taste of good medicine, peptides contain bitterness, astringency, and fishy taste. The taste problem of peptides is difficult to solve, so that the application of peptides in the field of nutritional food has few successful cases.
Oriental Literacy Peptidyl Milk
In order to overcome the difficulty of "delicious", Oriental Literacy has repeatedly gone north to China Food Fermentation Industry Research Institute, Beijing Engineering Technology Research Center and other well-known domestic R&D institutions to discuss and develop technology, and finally relied on bioengineering, enzyme engineering, membrane engineering and other high-tech means, after more than 2 years, hundreds of formula tests have been done, and finally the fishy feeling of peptides has been greatly improved.
It is also the continuous investment in scientific research that has made Oriental literacy precipitate a large number of technical achievements. Subsequently, 7 major food-source peptide application products, including soybean peptide, wheat oligopeptide, marine fish skin collagen oligopeptide, corn oligopeptide, have sprung up, making Oriental Literacy a leader in the field of domestic food-source peptide technology applications.
New tricks: from peptide milk to peptide nutrition
In 2015, YOFOTO (China) and China Food Fermentation Industry Research Institute held a product seminar in Beijing, revealing many highlights of the new products. In 2016, Oriental Literacy Peptidin Milk was officially launched, which became another milestone for the brand on the road of scientific plant nutrition development. Peptidin milk, is a high-tech small molecule peptide plant milk, specially added wheat oligopeptide, can provide the human body with amino acids, fatty acids, glycogen, health factors, vitamins and minerals, dietary fiber, small molecule oligopeptide 7 major nutrients, with balanced nutrition, easy absorption and other advantages.
According to different consumer groups, scenes, and doses, peptide milk includes classic family packs, gold peptide family packs, travel packs (shake bottle models), children's packs and other different categories.
In addition, Oriental Literacy continues to develop a series of "peptide nutrition" products, covering functional peptides, skin nutrition, weight management, and plant meal replacement.
Star products of the Oriental Literacy series
In November 2016, Oriental Literacy Innovation developed three vegetarian compound peptide solid drinks, Yuepei, Jinpei and Fiber Pei, and applied compound peptide technology for the first time to maximize the function of oligopeptides and ensure the nutritional and health effects of the products.
In July 2019, Oriental Literacy Collagen Peptide Blood Orange Drink applied the skin care concept of "internal tone beauty", bringing the beauty method of collagen supplementation into the era of peptide supplement 2.0.
In April 2020, the light fasting scientific meal replacement food fat expert 5+2 grandly debuted. This product is based on the "China Expert Consensus on Overweight/Obesity Medical Nutrition Treatment (2016 Edition)" as the theoretical basis of product research and development, adopts more advanced cutting-edge technology and more nutritious and natural ingredient formulas, and uses the scientific method of "dietary intervention + behavioral intervention" to reduce the weight of medical nutrition with the medical nutrition of "calorie restriction + balanced nutrition", so that consumers can eat "science and fashion" anytime, anywhere.
In March 2023, Oriental Literacy Rice White Rice Peptide Sodium Hyaluronate Drink enriched the beauty technology drink matrix, and its core ingredient rice peptide has a good effect on inhibiting melanin synthesis, bringing a new experience of healthy skin from the inside out.
At the end of 2023, Oriental Literacy will also launch a new series of small molecule peptide nutritional meals of cereals and fruits extract, continuing the balanced dietary guidelines of "plant literacy", the product will strengthen the functional attributes of five major raw materials of grains, vegetables, fruits, mushrooms and algae and add small molecule peptide nutrients, so that the series will be further improved in nutrition and functionality to meet the needs of all kinds of people for scientific diet, which is delicious, nutritious and satiety. This is not only a comprehensive product innovation, but also a return to the original intention of the brand.
The upcoming small molecule peptide nutritional meal series of cereal fruit extracts
So far, relying on a rich product matrix, Oriental Literacy has formed a unique nutrition system to provide consumers with more comprehensive and personalized scientific plant nutrition solutions.
The development of a brand requires deep cultivation of unique competitive advantages and differentiated characteristics. Over the past 12 years, the spirit of continuous development of the Oriental Literacy brand has been focused on continuous innovation. This focus is to adhere to the innovative nutrition concept of "plant + peptide", do not forget the original intention, and take this as a long-term product plan.
Focusing on scientific plant nutrition, oriental literacy brings a new nutritious lifestyle to the Chinese people, through truly high-tech and high-quality products and services, to help more people achieve ideal diet and healthy life, so that the thousand-year-old oriental food culture is endured with the blessing of modern science and technology.