Ren Xiaomei
Walked the flower road for 19 years
From selling loose flowers at the market to becoming the owner of 5 flower shops
And then to the only one left today
Tianyi Flower Main Shop on Huanggu Pearl River Street
Ren's entrepreneurial history
It's also a ups and downs
Earned tuition and entered the industry
In 1985,
Ren Xiaomei was born in Sichuan
A patriarchal family.
When I was 14 years old, I came to Shenyang,
Ride a bicycle all over the street looking for her junior high school,
I finally entered school and couldn't pay the tuition,
She went to the vegetable market to wholesale a pile of green onions for a dollar.
Sell mugwort and flowers during the festival,
At that time, it was only two or three dollars to approve 20 sticks.
A bundle of flowers earns five cents,
Selling 100 bundles a day can earn 50 yuan.
It was also at that time,
Ren Xiaomei, who found the profit, pounced wholeheartedly
Selling flowers industry.
In 2001,
She pushed a bicycle and hung two buckets on the back.
Sold near Kejian Park,
Later, I earned money to buy a donkey riding upside down.
I made money again and rented a small garage.
Collect the stall in the evening,
The flower bucket no longer has to be moved upstairs.
"Do you know what it feels like?
It's fun to think about it then.
A barrel costs dozens of pounds! ”
Ren Xiaomei said.
In those days,
Ren Xiaomei gets up at two or three o'clock every morning,
One dry day.
"The body really can't survive."
In 2003, he chose to become a retail store.
Started with tomb sweeping bouquets and wedding celebrations
With the experience of doing wholesale,
Ren Xiaomei's retail florist kept profits to a minimum,
Famous in the imperial aunt.
Others sell 20 yuan for a grave sweeping bouquet, and she sells it for 10 yuan;
Other people's weddings are thousands bigger, and she is a full set of 888.
"There are dozens of people lined up at the door every day,
A lot of people drove Mercedes to buy it. Ren Xiaomei said,
The most expensive thing in wedding is artificial,
Workers are their own families,
Things can be reused,
Put all the profit margins out,
Can take more work.
During that time,
Up to forty or fifty in a weekend,
Every link of the wedding celebration has to follow, for fear of problems.
"That's exhausting! That guy,
I couldn't sleep for days. ”
The florist business is getting better and better,
Ren Xiaomei has opened five stores one after another, four in Huanggu.
"Pearl River Street Main Store,
First floor, Suning, Changjiang Street,
Qishan Road Old Cadres Bureau on the first floor,
64 Kunshan Middle Road,
No. 15 Lively Road, Wuai Street,
It's all mine, it adds up to 200 flats. ”
On the entire street with a 20-year-old shop, she counts as one
"I chose this place because it was close to home.
It turned out later that this was not the case
A place with high consumption potential for the royal aunt. ”
nevertheless
Ren Xiaomei does not plan to move out,
"Everyone is familiar with it,
Come buy flowers will say
'I'm your neighbor', 'I'm from your backyard',
Ouch, I'm happy! ”
But the speed of transfer of nearby stores,
It makes people feel the spring cold of the physical store.
Some of the same address,
Ren Xiaomei sold the opening flower basket,
Most of them are sent once every six months or three months.
The emergence of online florists,
The impact on traditional florists is also great.
In order to rush each other's prices,
Fight for the head to break the blood.
Ren Xiaomei admits that her thinking is more traditional,
Most of the time it's waiting for customers to come to the door,
The earliest takeaway platform is free to settle in,
She also gave up because the store was too busy,
When I want to do it again, I signed the platform operator to deduct 20 points,
Counting costs and distribution losses,
Profits were further depressed.
boiled frogs in warm water,
The store began to lose money,
Forced to shut down one after another.
That shop on Wuai Street has been open for five or six years.
It's the first one to redeem it.
Because it's too far away,
Feel far away, heart far away,
Delivery can't keep up either.
"This is the last place."
Ren Xiaomei said,
There are few old shops in the entire Zhujiang Street that have not been replaced in 20 years.
With the only remaining store,
She began researching Douyin e-commerce.
Compared with the "Internet celebrity" route, I am more willing to guard the flowering period
It seems that as long as you match the "Internet celebrity", you can sell well,
Many florists cater to the trend in packaging and color matching,
Study rose flap, tulip flap.
The biggest difference between Ren Xiaomei's shop and the Internet celebrity flower shop,
It's just more practical.
"My roses can't sell them,
People have more than a thousand orders in a festival, and I have only a hundred.
Isn't this out? ”
The rose is beautiful after turning the petals,
But it will lead to a short flowering period,
Young people are looking at the first feeling, beauty on the line,
Ren Xiaomei "knowingly committed",
Carefully guarding the flowering period,
Cherish flowers without reservation
Advise customers.
"I'm happy that the guest can take it home for an extra week or two,
But to be honest, no one really looks good,
Our advantage is that the quantity is large and affordable. ”
Ren Xiaomei's flower shop sells best is the opening flower basket barley,
She confidently said that her family's wheat is the best in Shenyang.
"Not blowing,
Like the thick pole, I am definitely the thickest;
If I like wheat seedlings, I am definitely the longest. ”
Can't swim, changing the pool will not solve the problem
Ren Xiaomei's staff rules for opening a store:
First, the made flowers you want to spend money to buy;
Second, the flowers made are reluctant to sell themselves.
Prices change every day,
Customers don't know which flower is expensive and which is cheaper,
"There's no other test for this thing.
The only balance is in good conscience. ”
Qingming is coming,
The store receives hundreds of orders every day,
Five clerks plus a boss,
Working overtime every night for half a month.
Florists didn't make money last year until now,
I want to give up as soon as I lose,
I can't bear to give up when I think about it.
"When I can't swim,
Changing the swimming pool will not solve the problem, ah,
I want to put down roots in this industry,
This is what I chose and what I liked. ”
Ren Xiaomei said,
Now the economic policy is getting better and better,
People have higher and higher requirements for spiritual level,
Flowers are used in all industries and places,
"I firmly believe that the flower industry will get better and better."